Not Creative - The Podcast

Season One of The Not Creative Podcast is officially wrapped — and wow, did we learn a lot.  Across every conversation, one thing became clear: Creativity means something different to everyone. We go through the highlights of the season and talk about:  - Perspectives on whether creativity is an inherent talent or a muscle that gets stronger - How pressure to perform impacts our performa...

We believe that creativity should feel exciting, not scary. It's not some woo wooo thing but about gut instincts and trying to get to the truth of what is really needed. In this episode of The Not Creative Podcast we talk to author and marketing consultant Harendra Kapur about what creativity really means to him and how to navigate competing agendas and priorities to get to the best result. ...

Some people have a very strong reaction about us calling ourselves 'not creatives', including our guest this week. In this episode of The Not Creative Podcast, we talk with Analu Hadler Bonini about what creativity really looks like across roles, industries, and teams. We explore: - Why there are no bad briefs, just bad mindsets - How understanding the business needs makes creativity mor...

Why is imposter syndrom so common among creatives? In this episode of The Not Creative Podcast, we sit down with graphic designer Jimmy SK Leung to unpack the benefits and the frustrations of being creative and how those around us influence our work.  We talk about: - The tension between art and commercial demands - How collaboration (and conflict) can make or break a project - Why focus...

Our words and pictures have to work for a living. Being creative is solving problems, not just fun things and "cool ideas". In this episode of Not Creative Podcast, we sit down with Kerry McClenahan, who shares her journey from copywriter to agency founder and Chief Strategy Officer or Publitek and the lessons learned along the way. Together, we unpack: - How curiosity and risk-taking are key comp...

What if your business partner and collaborator is also your family?  In this episode of Not Creative Podcast, we sit down with Eva and Marta Yarza, the award-winning designers behind Yarza Twins. They share their individual journeys into the creative industry, the lessons they’ve learned, and how they navigate challenges like AI in design and the pressure to perform in a competitive field. Yo...

What really goes into creative decision-making behind the scenes of TV? In this episode of the Not Creative Podcast, we talk with TV producer and commissioning editor Nick Lambon to explore the layered (and often misunderstood) world of creativity in television. From explaining your job to your family to navigating egos behind the scenes, this candid conversation dives into: - Why imagination fuel...

In this episode of Not Creative Podcast we talk to Costanza Scarpa, Senior Director of Strategic Content at Celonis, copywriter and general marketing powerhouse. Her career spans agency and in-house roles, providing a unique perspective into creativity.  She came back to our questions with one of her own: What if we stopped treating creativity like it only belongs to artists, writers, or desi...

In this episode of Not Creative Podcast, designer and creative director Tina Touli shares her journey to a truly creative career. Her positivity and organisation really shine through as we discuss:  Why support from family matters The fine art of client relationships Why a positive mindset fuels better collaboration And how non-creatives help creatives thrive Tune in to hear how Tina impresse...

In this episode of Not Creative Podcast, we sit down with content marketing legend, Velocity founder and former Executive Creative Director Doug Kessler to explore the messy, magical reality of creative work. Doug shares his journey from account management to creative leadership and drops hard-earned insights on:  - How having a creative family shapes your experience  - The power of trus...

In the first episode of  Not Creative , we explore the messy, beautiful intersection of creativity and business with How & How CEO, Executive Creative Director and co-founder Cat How. From building a studio grounded in transparency and care, Cat shares what it really takes to create not just good work, but a good environment for work to happen. We talk about why creativity looks different...