Noqadem Lakom

In this episode of Noqadem Lakom, Wesam Masoud talks with Suhail Torky, Executive Chairman of Saal Food, and Luay Torky, Co-Founder & Managing Partner of Saal Food, about a partnership that has lasted for more than 25 years and shaped one of the region’s most successful restaurant businesses. They share the story behind Saal Food & Buffalo Burger, discussing restaurant operations, smart ex...

In this episode of Noqadem Lakom, Wesam Masoud talks with Ramez Youssef, Co-founder of Tayarah, Society of Play, and Al-Zomra, about his journey between engineering, entrepreneurship, and content creation, and how those experiences shaped his mindset and opened unconventional paths in both business and life. They explore how content can balance value and entertainment without losing its depth or i...

In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Fares, Co-founder of Alchemy Group - MF & Associates, Alchemy Architecture, Alchemy experience, and Tamara Haus, about the mindset behind creativity and building impactful ventures. They discuss how to break beyond traditional thinking, what makes a project stand out in a competitive market, and how to spot opportunities even in...

In this episode of Noqadem Lakom, Wesam Masoud talks with Farouk Kadous, Founder & CEO of Kadico (Chickin Worx / Burg & Shaw) and Elsewedy Agrico, about the relationship between investors and founders. They explore how investors think before backing a venture, how they evaluate ideas and teams, and the key criteria that determine whether a project is truly scalable. The conversation also h...

In this episode of Noqadem Lakom, Wesam Masoud talks with Mamdouh Khaled, Founder of Labash, Pasta 2 Go, and Bouza Roll, about turning ideas and trends into successful food business concepts. They discuss when a restaurant should be built around the product versus the customer experience, and how that choice shapes brand identity, concept design, and long-term growth.  The conversation also covers...

In this episode of Noqadem Lakom, Wesam Masoud talks with Omar Maher, CEO & Co-founder of Monta AI, about how artificial intelligence is shaping our daily lives and the way we work. They explore how companies are adopting AI, the right steps to prepare teams and systems, and the growing role of AI agents and how they could eventually be trusted to manage entire organizations. Omar also explain...

In this episode of Noqadem Lakom, Wesam Masoud talks with Tamer El-Leithy, Founder of Hara Hachi Bu, about what it really takes to launch and grow a restaurant. From building the right team and handling customer feedback, to shaping a brand and choosing the best marketing channels, Tamer shares hard-earned lessons from his journey. He also dives into his passion for sushi, his take on fine dining...

In this episode of Noqadem Lakom, Wesam Masoud is joined by Abbas Fahmy, Food Critic, TV Presenter & Actor, and Mahmoud El Adany, Founding Partner of Caizo & Food Blogger, for an open conversation about the evolving role of food content on social media. They discuss how food bloggers can deliver value without losing credibility, the balance between entertainment & education in food-rel...

In this episode of Noqadem Lakom, Wesam Masoud welcomes Moustafa Elrefaey, Executive Chef & Co-Founder of Zooba Restaurants, for a deep dive into effective strategies for leading and developing restaurant teams. They discuss how to maintain consistent quality across multiple branches, build real employee loyalty, and reflect on Zooba’s recent local and international growth. Moustafa also share...

In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Salah, Chef Consultant and Founder of Chef’s ArtLab, about the untold truths behind meat cuts and common misconceptions around cooking and flavor. They also dive into what it really takes to build a restaurant business, from brand identity and menu design to pricing strategies. Mohamed Salah shares his insights on dealing with diffi...

In this episode of Noqadem Lakom, Wesam Masoud talks with Rania Ayman, Founder & CEO of Entreprenelle, about how to turn a business idea into an actionable plan. They break down the right mindset needed for each step, and clarify the differences between the roles of founder, manager, leader, and investor—exploring how each one shapes the direction of the business and team dynamics. The convers...

In the first episode of Noqadem Lakom, Wesam Masoud hosts an inspiring conversation with Hossam Fahmy, Founder & Executive Chairman of Mori International, and Medhat Yassin, Executive Vice Chairman. Together, they share the story of a long-standing partnership that turned challenges into opportunities and built a standout business in the restaurant world. They reflect on the highs and lows of...