Noob School

On this episode of Noob School, John sits down with David Wyatt, owner and director of Wyatt Law, to discuss a plethora of topics from law to the SC Football Hall of Fame, and much more in between. I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today:...

On this episode of Noob School, John sits down with CEO Mike Baur of ScanSource, to discuss the challenges of building a successful sales team, how to overcome them, and much more. I'm going to be sharing my secrets on all my social channels, but if you want them all at your fingertips, start with my book, Sales for Noobs: https://amzn.to/3tiaxsL Subscribe to our newsletter today: https://bit.ly/3...

BREATHE IN, BREATHE OUT Breathing is one of the basics of living. If we have some trouble with our health, one of the best treatments is going back to the basics, breathing. Now how does someone with no business background grow her small business? Just like breathing, go to the basics, make an offer people can’t refuse, and start small in your area. These are the things Perrin White has done to gr...

TRAVELLING DOWN MEMORY LANE Dustin Caudell was once a noob under John’s tutelage, now a Principal at Fidens Advisors, he walks with John down memory lane and shares his story about starting in sales and growing into a successful sales leader. Dustin discusses the importance of having a great mentor and how it will shape you as a successful sales person. Learn more about Dustin in this latest episo...

FROM THE PSYCHIATRIC WARD TO THE SALESROOM Today’s episode features the story of Bill Lee, a story of just leaving his psychiatric profession because the pay was so low led him to a highly successful sales career. Bill is a Business Consultant at Lee Resources and the author of Gross Margin and 30 Ways Managers Shoot Themselves In The Foot. Tune in today and learn from Bill why building solid and...

In this episode of the Noob School podcast, John Sterling is joined by his old friend and colleague, currently the Director of Partner Sales at Appian Corporation, Greg Gardner. The duo talk about their good ol’ days at DataStreams, and what Greg has been up to since he left the company. What follows is a veritable masterclass on choosing what sales job you want to do, and several tips on how to g...

In this episode of the Noob School podcast, John Sterling talks to Todd and Brooks Taylor from Trident Digital about the exciting opportunities available in the cryptocurrency space. As people with very strong finance backgrounds, Todd and Brooks come with significant experience, and provide value to investors through their ability to identify, diligence, and access superior investment opportuniti...

In this episode of the Noob School podcast, technology entrepreneur John Harrison gives hiring managers tips for choosing the right people, and for job applicants, things to do to nail their job interviews. Scott also talks about his new company, Next Founders’ Fund, which provides support for entrepreneurs looking to fund their vision.    HIGHLIGHTS Bring data to show your accomplishments and tra...

In this episode of the Noob School podcast, John Sterling talks to fellow The Citadel Alumnus, John Harrision. John and John talk about how you can ace any job interview, coming from a manager’s perspective. Their advice includes doing the easy stuff well, being well-prepared, and maximizing your personal network to get the interview. And no matter what you do, never ever be late.    HIGHLIGHTS Be...

In this episode of the Noob School podcast, John Sterling’s son, Jack Sterling comes back to discuss why or why not getting a Master in Business Administration is the right track for you. Jack, who himself got his MBA after getting out of the Navy talks about the benefits of securing the degree, and also talks about when it might not be worth it.    HIGHLIGHTS When an MBA might be worth it  It's b...

In this episode of the Noob School podcast, John Sterling and his son and business partner Jack Sterling talk about their new initiative. Through the SkillBridge program, they will provide training and support to outgoing military personnel to help them secure a career in cybersecurity software sales. John and Jack, themselves former servicemen, talk about their goals for the program, and share th...

In this episode of the Noob School podcast, John Sterling talks about six things that you can do to ensure a successful sales career. From taking care of your health to always writing things down, John’s advice is sound, practical, and deceptively simple. Ultimately, they focus on the things that you can do now so that you can see results fast. Take these six tips to heart, and sooner than later,...

In this episode of the Noob School podcast, John’s brother Jack Sterling comes back to talk about his journey from the Navy Seals to sales. Jack recounts the discomfort that he experienced during his first attempts at selling, the mentors who helped him along the way, and the skills he acquired to find success in the field. Now an entrepreneur, Jack recognizes the necessity of knowing how to sell...

It can be tempting to give in to instant gratification from time to time. Experience the world’s pleasures, live in the moment. But at some point, you will need to put your foot down and think long-term. In this episode of the Noob School podcast, our host John Sterling talks about thinking ahead and ensuring that the decisions you make today will benefit you 5 to 10 years  from now, whether it be...

Some people are just lucky and privileged enough to receive the opportunities that they are able to take advantage of, whether it be through education, social status, or just knowing the right people. But the truth is, you still have to work for it, or else that luck and privilege means nothing.  In this episode of the Noob School podcast, our host John Sterling talks to New South Construction Sup...

In this episode of the Noob School podcast, our host John Sterling talks to Bill Haun, a Channel Partner Manager for ZOLL Medical Corporation. Bill, who has been selling the company’s defibrillators, trauma kits, and more for almost 30 years now talks about finding something to be passionate about in what you do, and how a life threatening and career-ending sports injury led him to medical sales. ...

Just like in nature, the business world favors those that can adapt quickly to ever-changing conditions. In this episode of the Noob School, our host John Sterling talks to Adam Fineberg, the founder of Rock My Resume , Jackson Square Company , and Grow BPO .  All in all, Adam has lived in eight different countries, adjusting his management skills and sales chops  to different cultures. When cance...

In this episode of the Noob School podcast, John answers a few rapid-fire questions from some avid listeners. Tune in for John’s tips on selling during uncertain times, how to be the top one seller in your organization, and how small businesses with little to no budget for sales and marketing can increase their revenue and reach more customers.    HIGHLIGHTS How to use the same sales methodologies...

The old adage is true: birds of the same feather do flock together. If you want to be around more interesting people, then you will want to be more interesting yourself. In this episode of the Noob School podcast, our host John gives us eight things anybody can do out of the gate to be more interesting. Spoiler alert: it’s all about doing something you’ve never done before!    HIGHLIGHTS No need t...

It’s true: the day you stop improving is the day you start dying. Therefore, it’s crucial to never stop learning new things, even as you achieve a long-held goal. There’s always a lot more to learn at the next level.  In this episode of the Noob School podcast, our host John Sterling talks to Sunland Logistics Solutions CEO Arch Thomason about his own sales journey, the lessons he continues to liv...

SHOW SUMMARY By every stretch of the imagination, Donald Corry has had an interesting career. After graduating from The Citadel, he served as a military intelligence officer and upon completion of active duty, began to carve himself a career in enterprise sales with Blackbaud. After a few years, Donald decided to work as a financial advisor with Edward Jones. In this episode of the Noob School, Do...

SHOW SUMMARY Today’s sellers may have the fanciest tools and the best sales education that money can buy, but at the end of the day it’s about two things: consistency and a good plan. In this episode of the Noob School, Managing Partner of ACME Capital and Senior Lecturer in the College of Business at Clemson University, Matt Klein talks about his own sales journey and the many lessons he learned...

SHOW SUMMARY This episode of Noob School with John Sterling features Bill Lee, Business Consultant at Lee Resources and author of Gross Margin and 30 Ways Managers Shoot Themselves In The Foot . Bill helped grow Builder's Mart from nothing to $678 million over the course of 19 years. He shares how testing sales teams with the Kolbe Index was a gamechanger and that the core of selling is relationsh...

John Sterling Noob School Podcast Descriptions "Rhino" Dan Sterling is a natural salesperson—and John's brother. They recall a story about Dan's time in Columbia at the University of South Carolina that showcases his selling abilities perfectly! Noobs will want to listen to this episode. Dan's start in sales was anything but smooth. He was selling a product he didn't believe in and working for som...

John Sterling Noob School Podcast Descriptions Jim, aka "Yummy," had an interesting start in sales: liquor. After college, he and his buddies opened up their own shop and earned their chops the hard way in one of the most competitive industries around. Once he got his start in investments for SunTrust, he had a rough start due to little formal sales training beforehand. He kept grinding and came o...