Nonprofits in the News

What does it take to tell a story that changes how people give, connect, and show up for their community? In this episode, Nadia sits down with Claire MacLean, CEO of SHARE Family & Community Services Society — a nonprofit serving over 33,000 people annually across the lower mainland. Claire shares how SHARE uses intentional storytelling to build donor trust, drive community fundraising, and s...

In this episode of Nonprofits in the News , Nadia Tchoumi sits down with nonprofit leader Carmen Rempel for a powerful conversation about courage, thought leadership, and what it means to use your voice during high-stakes moments. At a time when many nonprofit organizations are navigating funding instability, rising demand, political polarization, and increasing public scrutiny, this episode asks...

Are you staying quiet because you're afraid of saying the wrong thing? In this episode of Nonprofits in the News, Nadia Tchoumi breaks down why fear is keeping too many nonprofit leaders silent — and why that silence can hurt your organization, your advocacy, and the people you serve. If you've ever worried about what to say, how to say it, or what could happen if you speak up, this episod...

If you’re a nonprofit leader feeling discouraged after funding cuts or slow progress on advocacy goals, this episode is for you. In this episode of Nonprofits in the News , Nadia shares a powerful real-world example of long-term advocacy paying off—highlighting a major legal victory holding Big Tech accountable for harm to children. But more importantly, she breaks down what nonprofit organization...

In this episode, host Nadia Tchoumi breaks down how one organization transformed their storytelling strategy to maintain momentum year-round, attract media attention, and resonate deeply with their community — all without relying solely on event-based stories. If your organization is feeling stuck, struggling to tell dynamic stories, or simply doesn’t know what stories to tell next, this episode w...

If you're looking for some strategies to help with your next nonprofit media pitch, this episode is for you. Host Nadia Tchoumi explores strategic storytelling for nonprofits, focusing on how to identify and frame untold stories that highlight community struggles and successes. Learn how to craft compelling narratives that attract media attention, boosting your nonprofit's visibility. This...

In this episode, host Nadia Tchoumi reflects on what it means to stay engaged in a world that often feels overwhelming. Drawing from her experience leaving full-time news in 2021, Nadia shares how stepping back from nightly broadcasts for a time gave her space to breathe, reset, and reconnect—while still holding deep respect for journalism and local media. She explores why thoughtful, sustainable...

Nonprofit storytelling is changing fast—and in 2026, business as usual won’t cut it. In this episode, we break down what nonprofit leaders need to know about nonprofit communications in 2026 , from the rising value of earned media to the growing connection between AI, credibility, and organic news coverage . With 95% of AI citations coming from non-paid media, being quoted in the news has never ma...

In this episode, we are talking about the essential elements of pitching stories effectively to the media. This all comes down to three key tips: relevance, focus, and personalization in pitches. With practical tips for nonprofit leaders to enhance their storytelling and increase the chances of their stories being picked up by reporters, Nadia encourages nonprofit leaders to consider the context o...

Are you a small nonprofit wondering how you can get media coverage? In this episode, we talk about the importance of diversifying your nonprofit's storytelling. If you've been stuck on the kinds of stories you can tell to help you grab the media's attention, then this episode is for you. We break down three key types of stories: real-life stories, data-driven narratives, and stories of...

In this week's episode, we explore the challenges facing some nonprofits as they navigate anti-immigration sentiment and the complexities of media engagement. We talk about the difficulties in maintaining a positive narrative amidst negative press and the importance of strategic messaging for effective community engagement. We'd love to hear from you! Find us on Instagram - @nhmediacanada On Linke...

In this episode of Nonprofits in the News, we discuss the challenges and fears nonprofit organizations face when engaging with the media. Host Nadia Tchoumi emphasizes the importance of trust, especially for organizations serving marginalized communities, and advocates for empowering nonprofits to tell their stories authentically. Through a case study of the Black Women Business Network, we'll...

Has your nonprofit been pitching stories to the media but they just ahven't been getting the attention you hoped they would? In this episode, join Nadia, a former broadcast journalist turned nonprofit advocate, as she shares invaluable insights on how mission-driven organizations can effectively engage with the media. Discover three actionable strategies to make your media pitches stand out, f...