Nonprofit Marketing Club

Does the idea of tracking your campaign results make your eyes glaze over? You're not alone — but it's easier than you think. In this episode, we’re breaking down how to track your campaign success without needing a degree in data. You’ll learn: ✅ The 5 key metrics that actually matter ✅ What tools to use (Google Analytics, UTM links, your email platform, and more) ✅ How to make sense o...

Launched a fundraising campaign and got crickets? You’re not alone — but you're not stuck either. In this episode of Nonprofit Marketing Club , I’m unpacking 5 reasons campaigns fall flat — and exactly what to do about them. -------------------------- 🤑 Get ⁠⁠⁠⁠⁠ Campaign In-A-Box ⁠⁠⁠⁠⁠ (your next fundraising campaign, made easy) 🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Nonprofit Marketing Strategy Kit ⁠⁠⁠⁠⁠⁠...

You launched your fundraising campaign… but all you’re hearing is crickets. Visibility doesn’t happen by accident — it happens by design. In this episode of Nonprofit Marketing Club , I’m sharing 7 proven ways to boost your campaign’s visibility without spending a cent on ads. Whether you’re running a Giving Tuesday campaign, year-end appeal, or any online fundraiser — this episode will help you g...

Most fundraising flops don’t happen after you launch — they happen before . In this episode, I’m sharing 4 things every nonprofit must do before launching a fundraising campaign . These pre-launch steps are the foundation of strong donor engagement and real results — especially for year-end giving or Giving Tuesday campaigns. -------------------------- 🤑 Get ⁠⁠⁠⁠ Campaign In-A-Box ⁠⁠⁠⁠ (your next...

Should your nonprofit use your own website or a donation platform like Donorbox, FundraiseUp, or GiveWP? 🤔 In this episode of the Nonprofit Marketing Club, we break down everything you need to know to make the right call for your year-end campaign or next big fundraising push. -------------------------- 🤑 Get ⁠⁠⁠⁠ Campaign In-A-Box ⁠⁠⁠⁠ (your next fundraising campaign, made easy) 🎯 Grab the ⁠⁠⁠...

Don’t fumble the follow-up. Most nonprofits work hard to secure donations… and then disappear when it matters most. In this episode of Nonprofit Marketing Club , we’re breaking down exactly what to send after someone donates —so you build trust, increase retention, and turn first-time donors into lifelong supporters. -------------------------- 🤑 Get ⁠⁠⁠⁠ Campaign In-A-Box ⁠⁠⁠⁠ (your next fundrais...

Struggling to build a landing page for your nonprofit's fundraising campaign? In this episode of Nonprofit Marketing Club , we're walking through 7 essential elements every high-converting campaign page needs—plus bonus tips to build trust, drive donations, and turn visitors into lifelong supporters. -------------------------- 🤑 Get ⁠⁠⁠ Campaign In-A-Box ⁠⁠⁠ (your next fundraising campaig...

Ever opened a donation email… and forgotten what it was even about? Then read a single sentence and instantly reached for your wallet? That’s the difference between a flat campaign message and one that moves people to give. In this episode of the Nonprofit Marketing Club , I’m sharing the 4 ingredients of messaging that converts —plus a simple 3-step framework to write it, and examples you can use...

You’ve got the goal, the landing page, and the launch date... but is your marketing foundation strong enough to hit your target? In this episode of the Nonprofit Marketing Club , I’m sharing the 7 campaign non-negotiables that every nonprofit must have in place before launch day. These are the things most organisations forget, but they make the difference between a campaign that flops and one that...

Overwhelmed by the year-end fundraising season? You're not alone. In this episode of the Nonprofit Marketing Club , we're breaking down exactly how to structure your year-end fundraising campaign , so you're not scrambling in November with no plan, no content, and no time. Whether you're running a Giving Tuesday campaign, launching a December appeal, or planning a full two-month ye...

If your nonprofit’s message feels unclear, confusing, or just… not connecting, this one’s for you. In this episode, I’m breaking down a simple but powerful storytelling framework built just for nonprofits. One that helps you move from passive, “look at us” messaging to clear, compelling communication that actually inspires action. We’re talking: - StoryBrand (with a nonprofit twist) - Messaging mi...

You launched the campaign. Sent the email. Shared the post. And then… crickets. Let’s fix that. In this episode, we’re unpacking one of the biggest reasons nonprofit marketing often falls flat: you’ve built an audience, not a community. And in 2025, growing your social following just isn’t enough. Instead, I’ll walk you through 3 practical, no-fluff steps to help you start building a community tha...

Whether you're a nonprofit leader, solo marketer, or just love peeking inside someone else's toolkit, this episode is for you. After 14 years working with nonprofits and impact-driven businesses, these are the five tools I reach for daily to streamline marketing, save time, and keep my sanity. We’re not chasing shiny objects here! These are real tools that actually make your marketing life...

Email is still the most powerful tool in your nonprofit marketing toolbox — but only if you use it well. In this video, you’ll learn exactly how to use email to build real relationships with supporters and increase donations… without overwhelming your list or sounding pushy.📬 Whether you're new to email or looking to improve donor engagement, this video will walk you through 5 proven strategi...

Let’s be honest — most nonprofit marketing plans end up in the digital graveyard. They’re long, overwhelming, and totally disconnected from your actual day-to-day. In this episode, I’ll walk you through the 5 essential questions every nonprofit needs to ask to build a real , usable marketing plan. One you’ll actually stick to. Whether you're just getting started or need a refresh, this will gi...

Feeling like your nonprofit marketing is a shot in the dark? You post. You email. You tweak your website. And still… crickets. In this episode, I’m breaking down how to actually measure if your nonprofit marketing is working — without drowning in data or building 100 spreadsheets. You'll learn which metrics matter, what to track based on your goals, and how to start making smarter, faster mark...

You don’t need more hustle. You need a better system. If you're tired of posting just to post, scrambling to keep up, and still feeling like your nonprofit's marketing isn't working… this episode is for you. I’m sharing the 3 biggest reasons nonprofit marketers burn out — and my 5-step system to build a sustainable, sanity-saving marketing rhythm. -------------------------- 🎯 Grab the...

If you’ve ever told what you thought was a powerful story — …but all you got was crickets? 😬 This episode is for you. I’m breaking down the 3 biggest storytelling mistakes nonprofits make, and exactly how to fix them so your stories actually lead to donations, engagement, and action. These shifts are simple but powerful, and they’ll help you tell stories that make people feel something and do som...

Feeling like you’re shouting into the void? If your nonprofit is posting, emailing, updating the website… but still hearing crickets — this episode is your lifeline. I’m walking you through exactly why most nonprofit marketing falls flat — and how to fix it with a message that’s simple, clear, and connection-driven. -------------------------- 🎯 Grab the ⁠ Nonprofit Marketing Strategy Kit ⁠ (your...

If your nonprofit’s marketing feels scattered, random, or just plain exhausting… this one’s for you. In this episode, I’m walking you through a simple, sustainable 3-step framework to help you get clear , build momentum , and stop spinning your wheels — even if you don’t have a big team or endless hours. Whether you’re stuck guessing what to post or juggling too many platforms, this episode will h...

How to simplify your strategy, repurpose smarter, and align your content with your fundraising goals. If you’ve ever felt like your marketing strategy is one giant hamster wheel you can’t get off, this one’s for you. In Part 2 of this two-part series, we’re digging into how to make your marketing rhythms actually stick. Because planning is great… but implementation is where the magic happens. In t...

Nonprofit marketing can feel like a lot, especially when you’re doing it all yourself or with a tiny team. If you’re tired of scrambling every week to post something (anything!) on social media or wondering what to say in your next newsletter, this episode is for you . In Part 1 of this two-part series, we’re diving into how to build sustainable rhythms that simplify your marketing and keep your c...

If your content calendar feels a little empty and your brain is fried from trying to figure out what to post, this episode is for you. In Part 2 of this mini-series, I’m sharing 7 more fresh and strategic social media content ideas specifically for nonprofits. These ideas are designed to help you stay visible, build trust with new supporters, and invite people to become part of your mission. Wheth...

If you’ve ever stared at your phone wondering what on earth to post on your nonprofit’s social media account… this episode is for you. I’m sharing 7 scroll-stopping content ideas that are super easy to implement (and won’t take hours to create). These are the same prompts I share in my 1 0-Day Social Media Challenge , and they’re perfect for helping you show up consistently, build trust, and conne...

People don’t give to organizations they don’t trust. That means your online presence, your website, your social media, your content, is one of the most important tools you have to build donor confidence. And when it’s done right? It becomes the bridge that turns interest into action. In this episode, we’re talking about how to build trust online in a way that’s clear, honest, and human , without a...