NONFICTION BRAND™ w/DP Knudten

Jay Baer’s back to convince and convert you to a major fan of his and his new The Baer Facts email newsletter in this continued conversation with host DP Knudten about everything from Jay Coin (a personally branded cryptocurrency you can own) to the reason “Jayson” became “Jay” as recently as 2008. Special discussions (and shoutouts to) Wales’s Chris Buck, Yamaha Guitars, Brooke Sellas, Brother In...

BREAKING NEWS—The Jay Baer you’ve come to know and love as the man behind the business called Convince and Convert is now flying solo (post-agency sale) as…whatever he wants to do and be. Why? That’s the subject of this wide ranging episode with host DP Knudten. Learn more about and connect with Jay at jaybaer.com, and sign up for his new, completely free “The Baer Facts Newsletter” at thebaerfact...

As we near the end of three (!) full years of NONFICTION BRAND podcast episodes, host DP Knudten previews what he’s working on now: an audiobook version of this podcast’s dead-tree relative NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are. Learn more about and connect with DP at dpknudten.com, and get a hard copy of the book on Amazon he...

Allison K. Summers, creator of the Disruptive CEO podcast joins host DP Knudten for more about the challenge/opportunity of “…meeting people in their paths of new behaviors” in our post-pandemic world. Learn more about and connect with Allison at allisonksummers.com and disruptiveceonation.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focuse...

International connection and networking expert Allison K, Summers joins host DP Knudten for a tip-filled conversation about the value of  building long-term relationships instead of focusing on one-time transactions. Learn more about and connect with Allison at allisonksummers.com and disruptiveceonation.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guest...

Trust Insights’ Katie Robbert is back with host DP Knudten for more about how AI is not to be feared, but embraced by humans who can speak its language and still lean into being 100% carbon-based. She also assuaged one dad’s concerns about college majors that are more Liberal Arts-oriented than STEM-specific. Learn more about and connect with Katie at katie robbert.com and trustinsights.ai ++++++...

AI-adjacent human/tech interface expert (and Genius™ wrangler) Katie Robbert joins host DP Knudten for a ‘tell me it isn’t SkyNet’ conversation about artificial intelligence and how she’s leaning into her humanity and creating a personal brand in a space where many think personal branding does not compute.  Learn more about and connect with Katie at katie robbert.com and trustinsights.ai ++++++ Th...

BSquared Media’s Brooke Sellas brings her mega-watt energy—and galactic-brain insight—to this “second half” conversation with host DP Knudten about the need for both left- and right-brain thinking in any balanced marketing campaign, or successful business.  Learn more about and connect with Brooke at www.bsquared.media ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of sp...

The dynamically charming Brooke Sellas joins host DP Knudten for an in-depth conversation about her ‘think conversation, not campaign’ philosophy of marketing with some ‘violently in agreement’ digressions into dogs, shoes, and why they both have problems with ‘sales first’ strategies. Learn more about and connect with Brooke at www.bsquared.media ++++++ The NONFICTION BRAND podcast is hosted by D...

Best-selling author of ‘Cumulative Advantage’ Mark Schaefer is back with host DP Knudten for a second half conversation about how small initial advantages can yield massive results—if you’re paying attention to them in the first place. Learn more about Mark at www.businessesgrow.com   ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the...

NFB pod fav Mark Schaefer is back for another ‘go deep’ conversation with host DP Knudten about his new book “Cumulative Advantage” and the many brilliant concepts and observations he shares about how even the smallest of advantages can have tremendous results when they combine with focus. work, and more than a little bit of luck.  Learn more about Mark at www.businessesgrow.com  ++++++ The NONFIC...

Austins Wines Marketing Director Belinda Austin is back with host DP Knudten for a spirited (😉) conversation about why they consider their customers’ experiences to be as—and maybe, more—important as the wine in the bottle, and how her most important brand building tool is her ability to listen. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While foc...

Australian winemaker Belinda Austin joins host DP Knudten for a fun conversation about Pinot Noir, her affinity for a certain 6’ 6” escaped convict, and the value of being surprising in an industry that prizes tradition above all.  To learn more about Belinda and Austin Wines, visit https://austinswines.com.au ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special gue...

The 6’ 7” star of The Greatest Showman, and Broadway’s Frozen, and Hadestown Timothy Hughes is back for a second-half conversation with host DP Knudten about how embracing what he once perceived as a personal obstacle actually allowed him to achieve new levels of success and satisfaction, both personally and professionally. To learn more about Tim and his Performer’s Puzzle online community, visit...

Timothy Hughes, star of The Greatest Showman and Broadway’s Frozen and Hadestown joins host DP Knudten for a super fun discussion on the role of personal branding in show business from the point of view of a 6’ 7” man who went all the from small town Wisconsin to the Great White Way. To learn more about Tim and his Performer’s Puzzle online community, visit https://www.facebook.com/PerformersPuzzl...

Evelyn Starr’s new book “Teenage WasteBrand” is the subject of this 'AMEN!' episode with host DP Knudten. They talk about the critical value of having a demonstrably true brand foundation that can still enable said brand to weather the inevitable changes of today’s dynamic business landscape—and how many brands have more in common with teenagers than you might think. To learn more about Evelyn and...

“Teenage WasteBrand” author Evelyn Starr joins host DP Knudten for the wide ranging conversation about branding that recognizes one its most important owners: the people who actually engage, buy, and support the brand (its customers, recommenders, and enthusiasts). To learn more about Evelyn and her new book “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit estarras...

Startup Hypeman’s Rajiv Nathan is back with host DP Knudten for more conversation about the how aligning your business with the person you actually are is key for creating a ‘completely true / completely you’ personal brand, and having the kind of satisfying success you desire. To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknudten ++++++ The N...

Startup Hypeman Rajiv Nathan joins host DP Knudten for a ‘violently in agreement’ conversation about the importance of having an ‘audience first’ orientation whenever attempting to tell a compelling story, and how ‘Hamilton’ the musical is the perfect proof of concept and framework to follow.   To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknu...

Liz Willits is back for the second half of her conversation with host DP Knudten about why she niche-ed down to become known as a go-to expert in email marketing, and how that’s enabling her to expand her business into other areas now that’s she’s proved who she is, what she does, and how she does it—in depth. Learn more, and connect with Liz, at lizwillits.com ++++++ The NONFICTION BRAND podcast...

Liz Willits is all about the power of email and makes a compelling case for in this episode with host DP Knudten. So compelling that it makes him re-think his prejudice for not only email in general, but bro-etry in particular. Learn more, and connect with Liz, at lizwillits.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art an...

Ten Alpha’s Nick Bolton is back with host DP Knudten for a second-half conversation about the little things that define personal brands and their value to others in the context of a video shoot, and from a producer’s point of view. Pro tip: never let them see you run ‘cause it just points out you made a mistake. You can connect with Nick via tenalphas.com.au ++++++ The NONFICTION BRAND podcast is...

Ten Alpha’s Nick Bolton joins host DP Knudten for a ‘same page’ conversation about the value of emotion in storytelling, and their shared distaste for the word ‘authentic’ and its unfortunate attachment to the hoards of false prophets and snake oil shaman out there in the world of shiny-object social media. You can connect with Nick via tenalphas.com.au ++++++ The NONFICTION BRAND podcast is hoste...

The Prepared Performer’s Molly Mahoney is back for more with host DP Knudten about how having a personal brand in place pre-COVID was not only smart, but an existential lifesaver for both her online empire, and the people (and performers) she supports via her programs. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of...

The irrepressible Molly Mahoney is back on the NFB pod for all-over-the-place conversation with host DP Knudten about her drastic deep December 2020 dive into Clubhouse, what she’s learned there, and why you never want to hear your children utter the words ‘Only Fans.’ ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of...