DP Knudten

NONFICTION BRAND™ w/DP Knudten

Business EN ↓ 100 episodes

The NONFICTION BRAND podcast features host DP Knudten, some regular guests, and special one-off interviews with master branders, with a special focus on the much needed, but often much misunderstood realms of personal and small business branding.

Be sure to visit the podcast's website and support the creator: nonfictionbrand.podbean.com

Author

DP Knudten

Episodes

E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson 06.11.2023 25:44

USC Annenberg School for Communications and Journalism professor Anika Jackson is back with host DP Knudten for more about the brand you are is inextricably linked with the person you were born, and the necessity of embracing that while focusing on long-term relationships over one-time transactions. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While...

E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson 30.10.2023 28:06

USC Annenberg School for Communications and Journalism professor Anika Jackson joins host DP Knudten for a discussion about the intersection of PR and brand, and how the first step toward amplifying your brand is to actively identify the authenticity within it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of persona...

E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer 23.10.2023 22:50

Jay Baer is back for a second-half episode with host DP Knudten about his new book “Time to Win,” and the master strategy behind its multi-stage release, and why he’s still spending serious cash on coaches to become even better at what he does across the board. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of persona...

E227 “Write it, read it, say it, delete it.” Guest: Jay Baer 16.10.2023 29:51

Jay Baer is back on the pod to introduce listeners to Tequila Jay, his Insta/TikTok alter ego and how he’s using his well-earned skills to share hard-earned knowledge about agave-based spirits to build entirely new audiences, and have a ton of fun doing it. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal br...

E226 “You have to use the words that your clients are using.” Guest: Chris West 25.09.2023 29:16

Video Narrative’s Chris West is back with host DP Knudten for more about how understanding and communicating your brand is important, but not as much as speaking your audience’s language in order to deliver what they want, and actually need, to solve their specific challenges. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and...

E225 “It’s not the one you think it is.” Guest: Chris West 18.09.2023 19:11

Video Narrative’s Chris West joins host DP Knudten for a conversation about how the first step to creating an effective and authentic promo or sizzle reel video is to fully identify the true story of your brand, but always with an eye toward serving the needs of your perfect audience. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the...

E224 “You just have to get up and do it.” Guest: Heather Ewing 11.09.2023 28:04

Commercial Real Estate Broker Heather Ewing is back with host DP Knudten for more about how she’s bringing more of her full self to her commercial real estate business by actively building a single NonFiction Brand that unites the personal and the professional to communicate the woman she is. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused...

E223 ”No one else was utilizing videos in the market…” Guest: Heather Ewing 03.09.2023 19:29

Commercial Real Estate Broker Heather Ewing is pioneering the use of social media video to not only build her personal brand, but build real, valuable relationships well outside her home base in Madison, Wisconsin USA. How? Why? What’s the strategy behind the performance? She joins host DP Knudten to go deep into that, and much more. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and...

E222 “I don’t know if there’s an answer for why. It just kind of ended up happening that way.” Guest: Annelise Baer 26.06.2023 26:52

Annelise (Baer) the Archaeologist is back with host DP Knudten for more about how this media producer/archaeologist is using TikTok to inform and inspire countless fans about the latest discoveries in the field while building a personal brand that turns the camera (quite literally) on her. Where it goes from here? That’s a big part of the adventure. ++++++ The NONFICTION BRAND podcast is hosted by...

E221 “Going viral is terrifying.” Guest: Annelise Baer 19.06.2023 25:41

Annelise (Baer) the Archaeologist joins host DP Knudten for an excavation of her strategy to use social media to spread the joy of exploration like a modern day Ms. Frizzle by curating and sharing the very coolest new developments in the discipline on TikTok while creating a very interesting personal brand in the process. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of...

E220 “And my daughter’s like “Oh Dad, was that one of your ‘fans?’” Guest: Dan McClellan 12.06.2023 25:01

The Data>Dogma podcast’s Dan McClellan is back with host DP Knudten for more about how he’s packaging his PhD-based personal brand to attract, engage, and retain a growing community of like-minded, but never dogmatic, fans—and how this erstwhile academician is selling merchandise (a PhD selling merch?!) that authentically represents who he is, what he does, and how he does it. ++++++ The NONFICTIO...

E219 “And so the audience kind of guided me…” Guest: Dan McClellan 05.06.2023 31:40

TikTok star and Biblical scholar Dan McClellan joins host DP Knudten for a fascinating discussion about how a PhD, a passion for linguistics and deep training in Biblical interpretation helped him take over a social media channel previously thought to be little more than as venue for dancing teens, snake oil hucksters, and preening narcissists. ++++++ The NONFICTION BRAND podcast is hosted by D...

E218 “We know what sets us apart is our story.” Guests: Joyce and Kyrsten Roseman 29.05.2023 31:30

ReThrive Designs' Joyce and Kyrsten Roseman are back with host DP Knudten for more about the power of identifying, owning and telling your ‘completely true / completely you’ story, whether you’re a jewelry designer, small business, or major metropolitan area (think Nashville, Tennessee, USA). ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused...

E217 “TikTok is doing a better job than Instagram.” Guests: Joyce and Kyrsten Roseman 22.05.2023 29:34

Nashville-based jewelry artisans Joyce and Kyrsten Roseman join host DP Knudten for an in-depth and really interesting discussion about the power of social media to battle unexpected professional setbacks, and how one channel, TikTok, is enabling them to get their voices (and jewelry designs) out there in a way that builds both ReThrive Designs brand and budding person-to-person community. ++++++...

E216 “That is more powerful…than any ad you could ever take out.” Guest: Mark Schaefer 15.05.2023 29:26

Belonging to the Brand author Mark Schaefer is back with host DP Knudten for more about his latest book, and a look into the RISE Community he’s currently building for smart marketers around the world, the role humility plays in leadership, much more. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding...

E215 “…millions of dollars are being spent to help us gather….” Guest: Mark Schaefer 08.05.2023 24:18

NFB pod fav Mark Schaefer joins host DP Knudten for a deep convo about his latest book Belonging to the Brand, and all the smart strategies it contains for brands of all kinds and sizes that seek to get not only their message out there, but build a legion of carbon-based IRL people into a community that…belong to your brand. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety...

E214 “…not saying the same thing they said of twelve other shows.” Guest: Tracy Hazzard 01.05.2023 20:15

Podetize.com’s Tracy Hazzard joins host DP Knudten for more about how the Bob Burg's Know/Like/Trust recipe is getting an update for people of all kinds online, and how to make sure you’re getting everything you deserve from your efforts to build your “completely true / completely you” NonFiction Brand. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. Wh...

E213 “…your expert authority is never going to come through.” Guest: Tracy Hazzard 24.04.2023 29:46

Binge Factor Media’s Tracy Hazzard joins host DP Knudten for a lively conversation about how too many podcasters are leaving authority on the table by not optimizing their true thought leadership for the Bot reality we all live in—and what they can do to get the authority back. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and...

E212 “…what they brought to the party, and what I saw and added, too.” Guest: Hersh Rephun 12.12.2022 48:09

YES, BRAND! comedian/marketer Hersh Rephun joins host DP Knudten for a conversation about everyone’s favorite improv imperative “yes, AND” as well as a deep dive into personal branding as exemplified by some of today’s top comics, including Michelle Wolf, Jim Gaffigan, and Bill Burr. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the a...

E211 “…find the one that works for you…that feels like it’s effortless.” Guest: Hersh Rephun 05.12.2022 37:20

Non-profit marketing expert David Pisarek joins host DP Knudten for a conversation about how “non-profit” does not mean “no profits,” and why both the nonprofit itself, and the people who work with it, need to embrace branding in order to serve more, better. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal b...

E210 “I think domains are a $12 marketing campaign.” Guest: Melanie Deziel 28.11.2022 45:13

NFB pod favorite Melanie Deziel is back for her FIFTH conversation with host DP Knudten about her new book Prove It—Exactly How Modern Marketers Earn Trust, and its philosophy of embracing not just the talk you talk, but demonstrating the walk you actually walk. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of person...

E209 “…get rejected by 99, and hope to get lucky for that one.” Guest: Paul Trammell 21.11.2022 48:15

Solo, blue water sailor Paul Trammell joins host DP Knudten for a look how personal branding, self-publishing and smart social media strategies enable him to keep sailing and living the nomad life he loves, no matter where in the world he happens to be. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal brandi...

E208 “There’s who you like to be, and there’s who you actually are.” Guest: Taralyn Michelle 14.11.2022 41:23

Taralyn Michelle, host of The Grind Defined podcast, joins host DP Knudten for her POV re: the need to identify the true passion foundation of the real person you are in order to align everything in your life to achieve the goals you actually want. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding,...

E207 “…the respect came from the students because they saw a book.” Guest: Jay Franze 07.11.2022 22:53

Podcaster, author, and former Nashville audio engineer Jay Franze joins host DP Knudten for a wide-ranging discussion about how Jay’s “cat walking across a farm field” career path was all based on him finding, following, and re-orienting his journey to align with the person (and personal brand) he actually is. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special g...

E206 “Once you understand what your abundant factor is…deliver it.” Guest: Clifton C. Manning 31.10.2022 44:36

Clifton C. Manning, author of Dream Octane, joins host DP Knudten for a “we are sooo on the same page” discussion about the imperative to not only identify your “abundance factor,” but the need to share it widely, and without any kind of imposter syndrome shame. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of person...