No Pressure: The Marketing Podcast

Selling online can feel like you’re supposed to be dropping a call to action in every post, email, and web page, but we’re not convinced that’s actually good marketing. In this episode, we unpack the pressure to “always be closing” and talk about when calls to action actually make sense, when they don’t, and why forcing one into every piece of content can backfire. We get into the difference betwe...

If you’ve ever felt like you need a life-altering personal story to sell your services… this is your permission slip to relax. In this episode, we take aim at the over-dramatization of storytelling in online business and make the case for keeping things relevant, intentional, and, frankly, a little less unhinged. Yes, storytelling can be powerful. No, your audience does not need a trauma-to-conver...

Most small biz owners aren’t even backed by a marketing V.A.—let alone a whole marketing team . And yet, someone is always telling us we should “borrow Taylor Swift’s approach to marketing” or “steal the 10-figure launch strategy” their team helps them run—as if we could match that?? We hate that there’s always pressure on you to do more, more, more . Especially because the strategies big business...

Welcome to No Pressure! We promise to never tell you what you need to do to market your business. Instead, we'll be breaking down the strategies you see others using (and promoting), and helping you figure out In the first (!!) ep of No Pressure, we break down: 🎧 Why we get the ick from marketing (as copywriters + marketers ourselves) 🎧 The lack of nuance with marketing advice on the Interne...