No One's Reading This

Kerstin Hasse sits down with Nic Newman, Senior Research Associate at the Reuters Institute. Nic led the Digital News Report for fourteen years - the world's most influential annual study of news consumption. This year, he handed the lead authorship to Jim Egan and turned his attention to one thing: creators. 27% of people globally now get news from creators every week. Nic wrote the chapter. He's...

Kerstin Hasse sits down with Emily Schario, Head of Content and co-founder of The B-Side, Boston Globe Media's daily newsletter for young Bostonians. What started as an internal pitch at an innovation day in 2021 has grown into a very compelling young audience product in local news: 60,000 subscribers, a 60% open rate, and a paid membership model built around events and community rather than paywa...

A chart got passed around on LinkedIn last year showing Washington Post video numbers cratering right after Dave Jorgenson left - and how his own numbers were climbing. Publishers looked at it and panicked: Is this what is happening when you bet on a voice in your newsroom? In this episode, Kerstin Hasse sits down with the journalist who built one of the most loyal young audiences in American news...

What can a media startup learn from a 80-year-old institution – and what can a legacy publisher learn back? In this special live episode from the INMA World Congress in Berlin, Kerstin Hasse sits down with Rainer Esser (Die Zeit) and Sruthi Gottipati (Spot On) for a cross-generational conversation on leadership, loyalty, and the future of media. Including the question neither of them saw coming: w...

Publishers have been saying it for years: young audiences don't pay. PodMe has 200,000 subscribers, and more than half of them are under 35. In this episode, Kerstin Hasse talks to Kristin Ward Heimdal, who leads PodMe, Schibsted's paid podcast platform. They discuss why Schibsted started investing in the start-up, what happened when they first tried a hard paywall, and why the true crime genre is...

One year ago, Der Spiegel merged three digital teams into one. In a newsroom where text still carries most of the editorial weight, what happens when video, audio, and social suddenly sit at the same table? Kerstin Hasse is talking to Aleksandra Janevska, Deputy Head of Crossmedia at Der Spiegel, about what it takes to restructure a newsroom from the inside and what happens when you stop organizin...

A 180-year-old magazine is thriving with vertical video. And the way they did it is not what you'd expect. In this episode, I'm talking to Liv Moloney, Head of Video at The Economist, about the full journey — from launching on TikTok in 2022 with a single video editor to 360 million video views across platforms in 2025, and then bringing it all back into their own app. We talk about why The Econom...