Rachel Mueller

NILfluencer

Business EN ↓ 6 episodes

Welcome to NILfluencer—the ultimate podcast for student-athletes building their personal brands with purpose, not just profit. Hosted by Rachel Mueller (@TheGirlIQ) and rotating guests including D1 athletes, entrepreneurs, coaches, and industry leaders, NILfluencer dives deep into the real stories behind Name, Image, and Likeness. From building your social presence before college to navigating mental health, sponsorships, burnout, and balancing life beyond the field—this is the playbook Gen Z athletes didn’t get in school. No fluff. No filters. Just raw, inspiring conversations about what it r...

Author

Rachel Mueller

Episodes

More Than a Jersey | Dr. Jake Rostas on NIL, Mental Grit & Authentic Branding | NILfluencer 11.09.2025 50:29

“You don’t need to fake it—because faking it is what burns people out.” Former D1 linebacker, veterinarian, and ultramarathoner Dr. Jake Rostas joins NILfluencer to talk about purpose-driven branding, mental health, and why student-athletes must build more than a highlight reel. From team-first mindsets to running 63 miles in freezing Wisconsin, this episode is packed with powerful truths on authe...

Posting Through Practice | Gigi Rimlinger on NIL, Growth & Going D1 | NILfluencer 11.09.2025 31:18

“You live on a floating rock—what’s the worst that could happen?” In her very first podcast, rising D1 water polo athlete and content creator Gigi Rimlinger joins Rachel Mueller (The Girl IQ) to talk about growing a social media presence, chasing NIL dreams, and navigating the pressure of being a female athlete online. From senior year stress to sunscreen, sponsorships, and going viral for being a...

Keep Grinding | DIY Content, Creator Burnout & Posting Without Virality | NILfluencer 11.09.2025 42:15

"Every platform has a different audience. Why post once when you can post everywhere?" Welcome back to NILfluencer! Dr. G is joined again by Rachel Mueller (@TheGirlIQ) and co-host Omar Brown, former NFL defensive back for the Atlanta Falcons, as they dive into the reality of being a content creator in today’s chaotic, competitive, and ever-changing landscape. This episode pulls back the curtain o...

Not Every Post Will Hit | DIY Content, Viral Flops & Creator Burnout | NILfluencer 11.09.2025 53:26

What happens after you go viral—and what if you never do? In this episode, Rachel Mueller aka The Girl IQ joins Dr. G to talk about the mental side of content creation, how DIY helped her build an empire, and why the bloopers sometimes beat the hacks. From burnout to branding, she shares the unfiltered truth behind her viral moments, flops, and everything in between. What you'll learn: – How to su...

From Santa Ana to Social Star | Rachel Mueller’s NIL Journey & Brand Building Tips | NILfluencer 10.09.2025 55:34

“Your username is your elevator pitch. If I can’t remember it in 3 seconds, I’m not typing it.” How do you grow a brand from scratch—without selling your soul? What does it take to stand out online in today’s NIL world? Join host Dr. G and co-host Coach Omar Brown as they sit down with NILfluencer co-host Rachel Mueller, aka The Girl IQ, to discuss her rise from a first-gen college grad in a famil...

Start Your Brand Now | Recruiting, NIL Readiness & Social Media Strategy | NILfluencer 10.09.2025 58:12

What does it take to build a brand before the offers come in? Are student-athletes truly ready for NIL money? Join host Dr. G, co-hosts Rachel Mueller (The Girl IQ) and Coach Omar Brown (former Atlanta Falcons safety), for a powerful premiere of NILfluencer. This episode dives deep into recruiting, social media strategy, brand building, and financial readiness for the NIL generation. What you'll l...