Nicole & Sarah

Nicole and Sarah Show

Business EN ↓ 4 episodes

Real growth marketing insights from the people actually doing the work, day in and day out. Hosted by Nicole Ponce , Influencer Marketing Team Lead at Semrush (acquired by Adobe), and Sarah Adam , Head of Growth Partnerships and Influencer Marketing at Wix. The Nicole and Sarah Show is built on a simple belief: the best way to learn is from other people and brands that share similar challenges and goals. Each episode is a fireside chat between Nicole, Sarah, and a growth marketing doer, someone working in-house at tech and AI brands globally. These are the practitioners in the trenches, testin...

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Nicole & Sarah

Episodes

Growth Strategies That Actually Account for ROI | Ft. Tim Davis, ElevenLabs 24.05.2026 1:00:18

How do you build a marketing engine that drives real ROI, scales product-led growth (PLG), and stays ahead of the AI curve? In this episode, Nicole Ponce and Sarah Adam sit down with Timothy Davis, Head of Performance Marketing at ElevenLabs (and former growth leader at Shopify), to unpack the exact frameworks one of the world’s fastest-growing AI companies uses to scale. Tim shares his playbook o...

The Physical Growth Loop: Building Offline Activations for B2B creators | Ft. Fional Turko, Gamma 04.05.2026 1:00:44

What happens when B2B marketing steps offline? In this episode, we explore the “physical growth loop” —a powerful strategy where in-person creator experiences drive online content, community, and long-term brand growth. We’re joined by Fiona Turco (Gamma, ex-Zapier), who shares how she’s built high-impact creator activations—from intimate dinners to global events—and why these moments are becoming...

Influencer Marketing in the AI Gold Rush | Ft. Mike McConnon, Perplexity 18.03.2026 1:03:12

The conversation covers influencer marketing strategy, navigating influencer rates, platform-specific influencer marketing, and building foundational influencer strategy. The introduction and background set the stage for the discussion, followed by insights into influencer marketing at ProTechCity. The conversation then delves into building foundational influencer strategy, navigating influencer r...

The brand-creator relationship unfiltered | Ft. Oksana Kravchenko, Manychat 07.03.2026 1:04:12

Most brands still overlook the hidden nuances of influencer marketing that could make or break their ROI. Join Sarah Adam, Head of Growth Partnerships and Influencer Marketing at Wix, and Nicole Ponce, Influencer Marketing Team Lead at Semrush, as they dive into a conversation with Oksana Kravchenko, Head of Creator Partnerships at ManyChat. Together they expose the untapped secrets behind long-te...