KYU Media
Niched.
Niched is for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons learned. Matt and the KYU media team also share masterclasses on marketing, branding and social media tips to grow your business. Get in touch at kyumedia.com or follow us on socials @kyu.media
Where to listen?
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Episodes
Simon Cohen: Most Buyers Agents Aren’t Worth The Fee 10.03.2026 50:51
Simon Cohen is the Founder and CEO of Cohen Handler, one of Australia’s largest and most respected buyer’s agencies. In this conversation, Simon shares with Matt Purcell the hard truth behind the buyer’s agent industry, and the negotiation strategies that have helped his clients secure billions of dollars in property. Key Topics 00:00 Intro 02:00 Why Simon Started Cohen Handler During the GFC 05:1...
Scaling to $600M: Simon Beard’s Marketing Secrets | Niched with Simon Beard | EP7 14.01.2025 46:14
On this episode of Niched, Matt sits down with the Founder of international streetwear giant, Culture Kings Simon Beard. Together, they delve into the power of personal branding and its role in business success. Simon shares his journey, revealing how he built his brand and why he believes the journey is everything when it comes to growth and success. You'll hear about the Three M’s that shape str...
Unpacking the Art and Business of Comedy | Niched with Dave Hughes | EP6 07.04.2024 44:27
On this episode of Niched, Matt sits down for a chat with Australian comedy legend Dave "Hughsey" Hughes. Together, they'll delve into the fascinating world of stand-up comedy, exploring both the creative and business sides. Hughsey share’s his personal process, revealing how he tests and refines his jokes. You'll hear about the inevitable failures and triumphs that come with bei...
The Difference Between Running a Business and Leading a Church | Niched with Pastor Phil Pringle | EP5 17.01.2024 54:41
This week on Niched, Matt sits down with the Global Pastor of C3 Church, Pastor Phil Pringle. Matt and Phil unpack the age-old, controversial question of the difference between running a business and leading a church. They delve into Ps. Phil's passion for the creative arts and his mission to revitalise their importance in the Church. Ps. Phil shares his journey in getting C3 Church to where i...
Personal Branding Masterclass + Q&A | Niched with Matt Purcell | EP4 26.09.2023 24:30
This week KYU Media founder, Creative Director and Personal Branding Sensei Matt Purcell answers some burning questions around personal branding & breaks down three tips to get you started on the Journey of personal branding. Also.. stick around to the end for something exciting! :) Why should anyone choose you over your competition? We work with some of Australia’s top brands and personal bra...
Building a COMMUNITY not just a COMPANY | Niched with Jade Spooner | EP3 12.09.2023 33:56
This week on Niched, Matt sits down with co-founder of Health & Nutrition Platform Equalution, Jade Spooner. Everything from the beginning of Equalution and the challenges with starting a tech business with no money all the way through to Jade’s passion to empower founders and entrepreneurs. Relationship is at the heart of Jade’s methodology and Matt unpacks how that made a hugely positive imp...
The World's Best Make Up Artist | Luxury Branding | Imposter Syndrome | Niched with Rae Morris | EP2 29.08.2023 57:35
This week on Niched Matt sits down with world renowned makeup artist Rae Morris to unpack how she went from a caravan park in Brisbane to doing makeup on the world stage for the likes of Hugh Jackman, Naomi Campbell and Pink. Rae shares her stories & struggles with feeling’s of imposter syndrome and comparison and they get into how to age gracefully and be confident in who you are! Rae is a le...
Here’s why Spotify thinks most podcasts FAIL | Niched with Leah Harris from Spotify | EP1 23.08.2023 46:04
Ever thought about starting your own podcast? It's a question that pops up for just about everyone. This week, Matt sits down for a chat with Leah Harris, the Executive Producer of Podcasts at Spotify AU/NZ. They dive deep into the podcasting world, covering everything you've been curious about. Leah's got an impressive track record, having worked on some of Australia's hottest pod...
Why Business Owners are spending there own money to keep their business’s alive! | Niched with Will Buckley from Xero Australia | BONUS EPISODE 23.08.2023 29:36
Attention, entrepreneurs and business owners! Listen in! Picture this: How on earth do you tackle the ever-changing economic rollercoaster while still knocking it out of the park for your customers? Well, guess what? In this bonus episode of Niched, Matt chat’s with Will Buckley, the Country Manager from Xero Australia. They're gonna dig into all things money and break down Xero’s latest "...
Niched Season 1: Trailer 21.08.2023 1:03
Episode 1 Coming 23rd August 2023 Welcome to Niched, the podcast for the entrepreneur's, personal brands, the thinkers and doers who want to grow their business and reach the masses whilst being in tune with their values. Niched is Hosted by founder of KYU Media and serial entrepreneur Matt Purcell, we interview Australia's top minds about their niche - frameworks, strategy and lessons lea...
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