Next in Media

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided the fate of so many digital native brands, how the company figures out how to produce content effectively on so many different platforms, and whether AI ever do what Betches does.   Guest: Kate Ward Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.   Guest: John Halley Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Next in Media spoke with Lex Josephs, GM of Sam’s Club Member Access Platform, about the inherent challenges in turning a retail membership product into an ad vehicle, and how the company took the strong part of Walmart Inc.'s tech and customized it for the membership model.. Lex also weighed in on whether she thinks more standards and consolidation are inevitable in this sector.   Guest: Lex Jose...

Next in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and advertisers. Watkins also spoke about the company's unique approach to video, and how Pinterest has weathered the Apple ATT storm.   Guest: Bill Watkins Host: Mike Shields In Partnership with: Comcast Advertising Produced by: Fresh Take

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down its SSP to focus exclusively on the buy side of business - and why he thinks we'll see more exclusive deals as the ad tech ecosystem consolidates. Adam also talked about how he explains Yahoo's relevance to ad buyers in 2023, and why being owned by private equity has revitalize...

Next in Media talked with Captify CEO Mike Welch  - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search e...

Next in Media spoke with Conor McKenna, partner at Luma Partners, about why we're seeing so many companies enter the ad business for the first time, and whether recent upticks in ad spending bode well for the rest of this year.   Guest: Conor McKenna Host: Mike Shields Produced by: Fresh Take

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move the TV ad market to programmatic pipes, and why a traditional media company bothers to own its own tech stack and data graph.   Guest: Rita Ferro Host: Mike Shields In Partnership with: Beet. TV Produced by: FreshTake

This week on Next in Media spoke with James Rooke, president of Comcast Advertising about what is fueling frustration among TV buyers and sellers, from the lack of uniform metrics, to walled gardens, to what he sees are a series of double standards between how traditional media and tech companies get graded.   Guest: James Rooke Host: Mike Shileds In Partnership with: Beet. TV Produced by: Fresh T...

Next in Media spoke with Kya Sainsbury-Carter, Corporate Vice President, Microsoft Advertising about how consumers are responding to more chat-based searches on Bing, thanks to the incorporation of lots of Generative AI-tech - and what that means for brands and publishers. Sainsbury-Carter also laid out the case for Microsoft to become a central player in commerce media, as it helps retailers both...

Next in Media chatted with Wall Street Journal reporter Patience Haggin about her recent bombshell piece on Google delivering ads for YouTube all across the web while violating the company's own terms of service. Patience talks about why this sort of thing keeps happening, what the ramifications are, and what this might mean in the broader context as regulators assess whether to break up Google.  ...

Next in Media spoke with Charlie Neer, chief commercial officer at MiQ, about why retail media is poised to dominate even further this year, whether brands are actually ready for a post-cookie world, and why in-game advertising is a sleeping programmatic giant.   Guest: Charlie Neer Host: Mike Shields In partnership with: Beet. TV Sponsored by: MiQ  (https://www.wearemiq.com/next-in-media) Produce...

Next in Media spoke to LG Ads' CMO Tony Marlow about the company's push to control more of the TV user interface, and why he believes 'controlling the glass' provides a major measurement and targeting advantage. Tony also talked about how AI might change TV commercial production and why he's changed his mind about shoppable TV ads.   Guest: Tony Marlow Host: Mike Shields In partnership with: Beet....

Next in Media talked to Morning Brew's Ryan Barwick on how the ad industry is prepping for increased regulation, why DC lawmakers may be more tuned into the inner workings of Google and Facebook than you think, and how everything has become an ad tech story.   Guest: Ryan Barwick Host: Mike Shields In partnership with: Beet. TV Sponsored by: Miq  ( https://www.wearemiq.com/next-in-media ) Produced...

"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to ga...

Next in Media spoke to Jessica Lee. Partner at Loeb & Loeb, who is the Chair, of the firm's Privacy, Security & Data Innovations about how various state privacy laws could rock programmatic advertising in the coming months. Lee talked about why she expects the State of California is going to very excited to start their enforcement. Depending upon how these laws are interpreted, many ad tech compan...

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist,  and why TIkTok hasn't joined YouTube at the TV table - yet.   Guest: Dave Campanelli Host: Mike Shields In Partnership with: Beet. TV Sponsored by: MiQ Produced by: Fresh Take

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV. Next in Media talked to Levin about the company's journey from subscription video service to podcasting giant and gaming fandom hub within the Warner Discovery kingdom.   Guest: Jordan Levin Host: Mike Shields In Partnership...

Next in Media talked to Sorin Patilinet, along with Realeyes Max Kalehoff on some ground breaking research on measuring the effectiveness of various digital ad formats...and the results were not encouraging. "People are sending us a message," said Patilinet. But there is how, as the two executives explained their findings, which suggest that brands can be a lot smarter about what ads they show peo...

Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI.   Guest: Ali Miller Host: Mike Shields In Partnership with: Beet. TV Sponsore...

This week Next in Media spoke with Emma Vaughn, Spotify's Global Head of Advertising Business Development & Partnerships about whether podcasting needs an upfront, why the company is putting so much money into measurement and ad serving, and why video is the next key frontier for the company.   Guest: Emma Vaughn Host: Mike Shields In Partnership with: BeetTV Sponsored by: MIQ Produced by: FreshTa...

Next in Media caught up with Miles Fisher Sr. Director, Head of Growth & Platform Sales at Roku, to talk about the company's attempt at building a consumer ad business and the go-to CTV ad buying platform. In addition Fischer talked about the company's deals with Walmart and Best Buy, and what it's going to take to turn TV commerce into a real thing.   Guest: Miles Fisher Host: Mike Shields In Par...

Next in Marketing sat down with Victoria Bachan, President, Whalar Talent on creator economy myths, why brands need to master short form video, and how brands are dealing with TikTok's volatility.   Guest: Victoria Bachan Host: Mike Shields

Next in Marketing spoke to Ana Milicevic  co-founder, Sparrow Advisers about Netlix's plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy.   Guest: Ana Milicevic Host: Mike Shields

Next in Marketing spoke with Tracy Stallard, former Global VP at AB InBev, and now VP of marketing at the plant based food company Upfield about the value brands - even CPGs - can gain from testing selling products directly, even if that's not their core business. Stallard also talked about why the pricing disparity between linear TV and streaming is way out of whack, why the business finds itself...