Next in Media

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen. Key Highlights 🇨🇭 YouTube operates as a media "Swiss army knife" that...

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights 💳 Every single purchas...

As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active search and discovery storefront. In this exclusive Cannes interview, Chief Revenue Officer Mike O'Donnell explains how partnering with Walmart Connect allows advertisers to move beyond last-click attribution and track the complete cus...

SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization. Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-d...

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying...

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key H...

As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech. Through initiatives like real-time AI context-scanning and the Performance Insights Hub, they are closing the data loop to deliver immediate, measurable outcomes across the entire marketing funnel. Key Highl...

After briefly de-emphasizing targeted TV ads during the Discovery merger, Warner Bros. Discovery has rapidly rebuilt its infrastructure to offer clients unprecedented transparency and accountability. In this live recording from the GoAddressable upfront breakfast, learn how premium IP content is joining forces with sophisticated data waterfalls to challenge the dominance of walled gardens. Key Hig...

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome" equation, the integration of their new AI platform Sage, and why the industry must prioritize trusted, neutral data over ongoing currency debates. Key...

Jubilee Media founder and CEO Jason Y Lee joins Next in Media to break down how the digital-first studio builds scalable, format-driven IP that captures Gen Z's massive attention span without relying on a single face. Discover the monetization strategies behind their unscripted content, why creators are turning down Hollywood, and how authentic human conversation is outperforming AI in the modern...

Gen Alpha has completely fragmented away from traditional TV, leaving advertisers scrambling to connect with kids and parents across YouTube, FAST channels, and gaming platforms.  This week, Mike sits down with Emma Witkowski, VP of Media Solutions at WildBrain, to unpack the massive market disconnect in children's media, the power of nostalgia in family co-viewing, and how upcoming privacy regula...

In this episode of Next in Media, Mike Shields sits down with Alan Moss, VP of Global Advertising Sales at Amazon Ads, to talk about Amazon's rapid transformation into a full-funnel advertising powerhouse. Alan walks through how he joined Amazon mid-COVID in 2020 and within a few years helped land an 11-year NFL deal, launch Prime Video ads, and close an NBA partnership that made Prime Video a yea...

Episode description In this episode of Next in Media, Mike Shields sits down with Kristina Canada, CMO at Net Conversion, a 19-year-old independent marketing and analytics agency based in Orlando that's in the middle of a serious growth push — with a new Chicago office, a recent acquisition of CTV specialists Elevate the Outcome, and a philosophy rooted in measurable business outcomes over vanity...

In this episode of Next in Media, Mike Shields sits down with Andrew Yaffe, CEO of Dude Perfect, to talk about how the iconic trick-shot brand has evolved into one of the most diversified properties in digital media. Eighteen months into the role after a long run at the NBA, Andrew walks through Dude Perfect's three-part strategy of content, products, and experiences — including a 22-city summer t...

In this episode of Next in Media, I sit down with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo, to talk about what it actually looks like to operationalize AI inside a global marketing organization. Emily shares how Lenovo is standing up the AI PC and AI phone category, why contextual and generative AI drove efficiency gains in the brand's Formula One par...

In this episode of Next in Media, I sit down with Michael Wolf, CEO and Founder of Activate Consulting, to break down the findings from the firm’s 11th annual Technology and Media Outlook. Michael walks us through Activate's "Attention Clock" and how multitasking stretches the average American's day well past 24 hours, leaving brands to fight for partial attention while still paying like they're g...

Explore how the "cookie apocalypse" evolved into a hyper-fragmented identity landscape where iPhone users, cookieless browsers, and diverse CTV signals have created massive monetization gaps for the unprepared.  I sit down with Intent IQ’s Fabrice Beer-Gabel to reveal why the future of programmatic advertising isn't a choice between deterministic or probabilistic data, but a high-stakes race to ba...

In this episode of Next in Media , I sit down with Mike Law , CEO of Carat North America , to talk about one of the biggest tensions in modern media: the push for more targeted TV advertising versus the risk of going too narrow and losing brand growth. Mike and I discuss how brands have at times gotten too addressable, siloing themselves into repeat customers while forgetting to grow the top of th...

In this episode of Next in Media , I sit down with Ryan Detert , CEO of Influential , the creator marketing company that was acquired by Publicis in 2024. Since the acquisition, Influential has seen massive growth, also acquiring Captiv8 to build out a global offering combining technology, services, and measurement all in one place. Ryan and I dig into how brands are structuring their creator team...

In this episode of Next in Media , I sit down with Adam Roodman , General Manager of Yahoo DSP , to talk about how Yahoo has quietly built one of the most compelling demand side platforms in the market. Adam walks through Yahoo's positioning in the ongoing DSP wars , why their identity graph and ConnectID solution give advertisers an edge in a world of increasing signal loss, and how the platform'...

In this episode of Next in Media , I sit down with Sam Garfield , Head of Digital Strategy for CMT Data and AI Platforms at Adobe , to explore how Adobe is quietly becoming the backbone of modern marketing. Sam breaks down how Adobe operates across three core layers: the creative layer (Creative Cloud and Firefly AI), the content supply chain layer (Workfront and asset management), and the data an...

In this episode of Next in Media , I sit down with Philip Inghelbrecht , Co-Founder and CEO of Tatari , to unpack why one of the most innovative companies in TV advertising has built its entire thesis on a contrarian idea: that programmatic CTV is the wrong tool for most of the television market . Philip walks through how Tatari operates as a full infrastructure holding company, combining a demand...

In this episode of Next in Media , Mike Shields sits down with Leanne Perice , founder and CEO of Made by All , one of the creator economy's most distinctive talent management firms. Leanne shares how she built the company from the ground up over nine years , starting with a single $1,000 deal in 2014 and growing it into a global powerhouse that doubles revenue year over year. She explains how her...

In this episode of Next in Media , I sit down live at the Kochava Summit in Sandpoint, Idaho, with Charles Manning , founder and CEO of Kochava . We go deep on one of the most pressing questions facing the industry right now: how profound is the shift to agentic advertising and AI-driven workflows ? Charles argues it is not a decade-long evolution like programmatic was. It is breathtakingly faster...

This week on Next in Media , I sat down with Matt Spiegel , EVP of Marketing Solutions Growth Strategies at TransUnion , to unpack one of the most pressing questions in advertising right now: what's actually changed since cookies started disappearing and privacy laws started piling up? And just as importantly, what hasn't changed? Matt brings a refreshingly practical perspective to the conversatio...