NEW ERA

In this episode of the SportsPro New ERA podcast, host Elena Kouyoufa speaks with Shivs Thevarr, Vice President, Global Partnership Sales at the Milwaukee Bucks, and Gabrielle Guedj, Director of Chief Commercial Officer at ATP Media, about the power of mentorship and leadership for women in sports. They discuss the impact of the New ERA program, insights from research conducted by the University o...

In this episode, co-host Elena Kouyoufa sits down with Dr Kathryn Fortnum to unpack the mission behind the New Era programme and its research partnership with the University of Queensland, exploring women’s lived experiences and the structural challenges still shaping the sports industry.   Kathryn reflects on the power of mentorship and why confidence and empowerment don’t happen by chance. The c...

In this episode, Alexandra Adey, Senior Partnerships Manager at The Ringer UK, joins Katie Preston and Elena Kouyoufa to dive into the realities of sports podcasting and women’s sport. They discuss everything from building a podcast slate at Spotify to the challenges of growing engaged audiences beyond the hype. Alex shares insights on audience behavior, the importance of authentic host chemistry,...

In this episode of the NEW ERA podcast, we speak with Zoe Johnson, Managing Director of Women’s and Girls’ Football at Brighton & Hove Albion, about her journey through the game and the club’s ambitious vision for the future.   Zoe shares how Brighton is building a top-four WSL team through world-class infrastructure, data-driven recruitment, and a collaborative leadership model. She reflects...

In this special NEW ERA episode, recorded on the ground at SportsPro Live, hosts Elena Kouyoufa and Katie Preston sit down with Julie Uhrman, co-founder and CEO of Angel City FC, to unpack the bold vision behind one of the most progressive clubs in women’s sport. Julie shares how the Los Angeles based soccer team is redefining success by prioritising community, purpose, and equity while building a...

What does it take to go from a young girl with a dream of being a soccer player to the first female director of AC Milan's women’s team? In this episode, we sit down with Elisabet Spina, Head of AC Milan women to trace her inspiring journey through the world of football. She shares insights on balancing sport and education, leading with authenticity, and why commercial partnerships and media v...

Girls are dropping out of sports at twice the rate of boys, and body confidence is the #1 reason why. In this episode of NEW ERA, we explore how Dove is tackling the dropout crisis and redefining what it means to be a purpose-driven brand in the industry. Stacie June, Global Head of Education & Advocacy at Dove, joins us to discuss the Body Confident Sport initiative in partnership with Nike a...

In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into: 44 years of partnership between Kruger Products and Curling Canada – the longest-running sponsorship ...

In the debut episode of the NEW ERA podcast, hosts Katie Preston and Elena Kouyoufa introduce themselves and share the inspiration behind this exciting new series dedicated to promoting fair representation in sports. They discuss the mission of NEW ERA, the importance of gender equality and representation, and why these conversations matter to everyone - women, allies, and anyone passionate about...