New Books in Business, Management, and Marketing

Today I talked to Ayelet Fishbach about her book Get It Done: Surprising Lessons from the Science of Motivation (Little, Brown Spark, 2022) The key to motivating yourself is to change your circumstances. You can do so by the goals you set, how you accept feedback in pursuing them, the flexibility you show in making progress, and how well you leverage social support. Each of those four aspects has...

In this episode of High Theory, Eli Cook tells us about choice architecture. The term was invented by behavioral economists in 2008 who proposed it as a soft-power model of “libertarian paternalism” to influence consumer choice. Eli traces their concept through a twentieth-century history of structured choices, from personality tests and the five-star rating to the swipes and likes of platform cap...

In this episode, I interview Professor Geoffrey Jones about his new book  Deeply Responsible Business: A Global History of Values-Driven Leadership (Harvard University Press, 2023). For an extraordinary introduction to the content of the book, please visit deeplyreponsible.com . Professor Christopher Marquis, author of Better Business: How the B Corp Movement Is Remaking Capitalism (Yale Universi...

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry: The Quest for Authenticity on Social Media (Princeton UP, 2023) tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that...

Kimon and Richard speak with Christian Arno, founder and CEO of Pawprint, about how companies can effectively achieve sustainability goals. As a young child growing up in Aberdeen, Christian was interested in pursuing entrepreneurship. His first venture was in comic book sales, and his first clients were his parents and schoolmates on the bus. When his father learned more about the finances of Chr...

Communication researcher Nirit Weiss-Blatt talks about her book, The Techlash and Tech Crisis Communication, as well as some of her recent and forthcoming pieces on the digital technology industry with Peoples & Things host, Lee Vinsel. Weiss-Blatt’s work examines both the rise of the “techlash”—the development of negative public and expert sentiment about the digital technology industry—and how c...

Today I talked to Max Bazerman about his book Complicit: How We Enable the Unethical and How to Stop (Princeton UP, 2022). Remember Saturday Night Live’s satirical TV spot for Ivanka Trump’s perfume, Complicit? Talk about a timely topic. In what is Bazerman’s third book on ethics, the focus is on the people who surround an “evil” doer and enable or allow harmful behavior to occur. From the implosi...

Journalist Katherine Blunt, who writes about renewable energy and utilities for the Wall Street Journal, talks about her new book, California Burning: The Fall of Pacific Gas and Electric—and What It Means for America’s Power Grid with Peoples & Things host, Lee Vinsel. The book tells the fascinating story of how declining performance at an electrical utility eventually led to wildfires and stagge...

Venkatesh Rao is a writer and consultant based in Los Angeles. The bulk of his consulting practice comprises 1:1 work with senior executives as a conversational sparring partner, to stress test and improve the rigor and quality of their ongoing thinking about their evolving challenges. The Art of Gig is a two-volume guide to the modern gig economy, with particular emphasis on independent consultin...

Samantha Kleinberg, an associate professor of computer science at Stevens Institute of Technology, talks about a book she’s been writing on how we can (and can’t) use information to make better decisions with Peoples & Things host, Lee Vinsel. Kleinberg and Vinsel also talk about barriers to artificial intelligence getting dramatically better anytime soon, and why ideas, like “the singularity,” ar...

Leidy, professor of engineering at the University of Virginia, talks about his book, Subtract: The Untapped Science of Less, with Peoples & Things host, Lee Vinsel. As Klotz shows throughout the book, we pile on “to-dos” but don’t consider “stop-doings.” We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated one...

Kimon and Richard speak with Cormac Russell, Managing Director at Nurture Development. Cormac focuses on helping institutions, NGOs, governmental organizations, and companies interested in improving their communities. The biggest issue that Cormac encounters in these organizations is a problem with disconnection. In this interview, Cormac discusses his work to overcome disconnection and bring peop...

As I slowly settle into 2023 — reflecting on the blur that was 2022 — I can’t help but think about the complex problems (aka big messes!) we face at every turn: from increasingly devastating manifestations of the climate emergency, to the ubiquitous homelessness crisis, to the perplexing challenge of accessing a family physician in prosperous regions such as British Columbia, Canada. At the same t...

Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare. Banking and finance, pharmaceuticals, automotive, medical technology, retail. Artificial intelligence (AI) has made its way into many industries around the world. But the truth is, it has just begun its odyssey toward cheaper, better, and faster predi...

Devon Powers, a professor of advertising, media, and communication at Temple University, talks about her book, On Trend: The Business of Forecasting the Future with Peoples & Things host Lee Vinsel. Powers’ book examines the world of futurists, cool hunters, and forecasters who sell people advice about tomorrow. Powers and Vinsel discuss about how we should think about the influence of such indivi...

In this interview, Richard and Kimon speak with Rudradeb Mitra, CEO and founder of Omdena. He was born in India, moving to England as an adult to complete a master's degree at Cambridge. He worked as an AI researcher and then at a start-up before realizing that making money was not his primary goal in life. Rudradeb saw that there were many issues in the AI community and tech world, including bias...

How does creativity work? In Creativities: The What, How, Where, Who and Why of the Creative Process (Edward Elgar, 2022), Chris Bilton, a Reader at University of Warwick’s Centre for Cultural and Media Policy Studies, Stephen Cummings, Professor of Strategy and Innovation at Victoria University Wellington, and dt ogilvie, Professor of Urban Entrepreneurship at the Rochester Institute of Technolog...

Today I talked to Dr. Heidi K. Gardner about her new book (co-authored with Ivan A. Matviak) Smarter Collaboration: A New Approach to Breaking Down Barriers and Transforming Work (HBR Press, 2022) Diversity doesn’t mean much if a range of people are in the room but not really a part of the conversation taking place there. To counter that all-together too frequent shortcoming, today’s guest has foc...

Brent Goldfarb and David Kirsch, professors of entrepreneurship and strategy at the University of Maryland's Robert H. Smith School of Business, talk about their book, Bubbles and Crashes: The Boom and Bust of Technological Innovation, with Peoples & Things host Lee Vinsel. Bubbles and Crashes puts forward a parsimonious model of how and when economic bubbles develop around new technologies. In th...

In this interview, Richard and Kimon speak with David Regn, CEO of Stream Companies. Collectively, David oversees about 600 employees, generating an annual revenue of around $225 million. Growing up in a middle-class family, David got his first job at age 14. He worked at a grocery store, starting as a bagger, before quickly being promoted to run the in-store bakery. He worked in the bakery for fi...

Today I talked to Roger Blackwell about his new book Objective Prosperity: How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation (Rothstein Publishing, 2022) Contrary to conventional wisdom, about 90% of billionaires are self-made as opposed to people who inherited their wealth. Why did they succeed? That’s the question this book explores at both the individual and...

Economists and other social scientists are used to working with data that comes nicely organized into a table with a series of variable names across the top and a list of observations or datapoints down the right hand side. Data also naturally falls into this format when it comes from surveys we run. But the vast amounts of data generated by businesses and by all our online activities are usually...

Jack discusses different health care markets around the globe, including why there are 20 markets he would sooner want to enter than the European market. Evolution Surgical owns the full value-chain from end-to-end, meaning they are a manufacturer and a distributor. This allows them to more sensitively listen to customer feedback, which allows them, as as smaller company, to compete with big, mult...

An explosive, deeply reported exposé of McKinsey & Company, When McKinsey Comes to Town: The Hidden Influence of the World's Most Powerful Consulting Firm (Doubleday, 2022) by Walt Bogdanich and Michael Forsythe (Doubleday, 2022) highlights the often drastic impact of the most prestigious consulting company in the world. McKinsey's vaunted statement of values asserts that its role is to make the w...

Today I talked to James Hurman about his new book Future Demand: Why Building Your Brand among Tomorrow’s Customers Is the Key to Start-Up Success (Previously Unavailable, 2022). Marketers aren’t always very good at marketing, ironically enough, as today’s guest candidly admits. Among the most amorphous terms tends to be branding, for which James Hurman has a pithy, memorable and very practical de...