Never Mind The Adverts

Jon and Orlando are back with a festive, fast-paced review of the biggest marketing stories and creative moments of 2025. Expect some interesting tipples, advertising wisdom (even some going back to 1928) and some laughs along the way. What to expect: 00:00 - Start 00:41 - Starting with some festive cheer 02:04 - The big news stories from 2025 02:20 - The multiplier effect 03:51 - The creative div...

This episode Jon and Orlando are delving into "The Multiplier Effect" report from WARC and how McDonald's latest campaign with Stormzy exemplifies the findings from the report. It may also be the only time in history two people have discussed Stormzy, consciousness and Renault Clio's while drinking Cockburn's fortified wine. Timestamps 00:00 - Intro 00:49 - The news - the multiplier effect 07:39 -...

Jon and Orlando are back for a third "one-off special" in a row, this time talking about their favourite Super Bowl ads. With a dash of personal preference and a dusting of System1 testing scores, the duo pick the standout performers of this year's big game. Soft drinks veteran Jon gives his two cents on Liquid Death has exiting the UK market and is tested hard in the latest round of "Name that ad...

The dynamic duo are back to discuss TikTok's recent Supreme Court ruling, analyze Yorkshire Tea's latest advertisement featuring Sarah Lancashire, and share their thoughts on vintage advertising while sampling the Queen's favorite cocktail, Dubonnet. The fan favourite "Name That Ad" segment makes a return, where Jon tries to guess an iconic commercial directed by Ridley Scott. The episode conclude...

Orlando and Jon are back for a one-off episode of Never Mind the Adverts. The duo talk festive ads (including that Coke AI one), Orlando's favourite (advertising themed) stocking fillers and he stumps Jon with a rather challenging "name that ad" segment. Be warned: festive alcoholic drinks were consumed in this episode. Timestamps 00:00 - Intro 00:45 - The news 03:28 - Orlando’s Christmas Stocking...

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term? Timestamps 00:00 Intro 00:50 News 10:59 Ad of the week 13:54 Break from the commercials 18:18 Name that brand 24:41 Outro

Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty. Timestamps 00:00 Intro 00:24 Madfest roundup 10:49 Break from the commercials - 17th Century Career Advice 17:05 Ad of the week - Adidas 20:06 Drinks Trolley 24:39 Name that brand

Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core. Timestamps 00:00 Intro 00:29 Cannes Lions winners vs the data 16:25...

Timestamps 00:00 - Start 09:44 - Ad of the week 12:20 - Name that brand 16:55 - Break from the commercials 20:34 - Merch

In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.

Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing... Timestamps 00:00 - Start 00:28 - Grand fromage clarification 02:05 - The news 07:20 - Ad of the week - Irn Bru and Paddy Power 11:25 - Drinks trolley 12...

The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone a...

In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 datab...

Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.