Scott Aaron

Networking and Marketing Made Simple

Business EN ↓ 841 episodes

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

Author

Scott Aaron

Category

Business

Podcast website

www.scottaaron.net

Latest episode

Jul 9, 2026

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Episodes

How To Sell Successfully and Authentically 04.07.2024

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. She has a podcast called Sales Maven which you can find on your favorite podcast platform...

LinkedIn's New Weekly Sharing Tracker 01.07.2024

New LinkedIn Feature Alert... As LinkedIn always does, they constantly seek to help us grow personally and professionally. This new LinkedIn feature helps us do just that! It's called the "LinkedIn Weekly Sharing Tracker". It focuses on 3 things: 1. Creating Content 2. Contributing To Collaborative Articles 3. Engaging With Your Audience Don't forget to take my LinkedIn Scorecard...

Is PR Needed For Business Success? 27.06.2024

Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area. Mickie has created a free video Master Class on how to create a winning PR strategy based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/ https://www.linkedin....

Leveraging LinkedIn Poll Questions To Drive Sales Into Your Business 24.06.2024

For any business, market research is essential to determine what your ideal client is struggling with, needs help with, or wants a fix. Asking the right questions can lead to the right answers and help you create additional content based on what the poll questions reveal. Here are the 3 best ways to leverage LinkedIn Poll Questions: 1. Ask Yes Or No Questions 2. Post A Poll 1x Per Week In A Releva...

Is Your Digital Marketing Strategy Hurting Your Business? 20.06.2024

Have you ever thought your digital marketing might be hurting your business? You are not “breaking through the noise”, you are just adding to it. Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That’s his experience and that data working...

Why You Should Be Pre-Scheduling Your LinkedIn Content 17.06.2024

In this episode, Nancy and I talk about the importance of pre-scheduling your social media content, especially if you are leading with any of the major social platforms, including LinkedIn. It frees up so much of your time and allows you to focus on the things that are most important to you. If you ever wondered what you needed help with on LinkedIn, go take my LinkedIn Scorecard Assessment here:...

What Type Of Advertising Works For Business Growth 13.06.2024

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic...

Did You Build The Wrong Network Of Connections On LinkedIn? 10.06.2024

As the saying goes, your network is always directly correlated to your net worth. I have always invested much time, energy, and effort into building the best online Rolodex of connections, especially on LinkedIn. In this episode, I explain how one connection led to an epic collaboration of like-minded individuals looking to up-level themselves, their relationships, and their businesses. Don't...

How To Better Manage Your Sales, Marketing, and Customer Service Activities 06.06.2024

Kevin Dean is the CEO and President of ManoByte. He founded the company in 2007 and has been in charge of helping each of our clients get results. ManoByte is a technology company that sets up, configures, and administers software that enables companies to manage their sales, marketing, and customer service activities. We power business intelligence through the implementation of HubSpot CRM. https...

The 3 Best Uses Of The LinkedIn Featured Content Section 03.06.2024

In today's episode, we will dive into the 3 best uses of the LinkedIn Featured Content Section: 1. External Book/Podcast/Website Link 2. Feature Your LinkedIn Newsletter To Increase Subscribers 3. Lead Magnet/Calendar Link To Book A Call Don't forget to sign up for my FREE LinkedIn worship that begins on June 10th: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin

Making Your Brand Come Alive, and Accelerating Your Impact 30.05.2024

Rich Kozak is the visionary founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!". Rich's deep background in marketing and branding reflects his nearly two-decades-long exciting career as a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years...

How To SEO Optimize Your LinkedIn Profile 27.05.2024

In today's episode, I will walk you through 3 key aspects of optimizing your LinkedIn profile from an SEO standpoint: 1. SEO optimize your headline 2. SEO optimize your skills in the "about section". 3. SEO optimize your "hard skills" for each experience in the experience section Which tip helped you the most? Don't forget to register for my Free LinkedIn Workshop here:...

How To Bridge The Gap Between Authors and Readers 23.05.2024

Nick Hutchison is the visionary force behind BookThinkers, a thriving 7-figure marketing agency bridging authors and readers. In just over 7 years, he has cultivated a platform reaching over 1,000,000 people monthly and hosts the top 2% global podcast, "BookThinkers: Life-Changing Books," featuring interviews with renowned authors like Grant Cardone and Lewis Howes. Nick's platform a...

3 Ways To Optimize Your LinkedIn Newsletter 20.05.2024

If you haven't yet started a LinkedIn Newsletter, hopefully after today you will. There are many benefits to creating, optimizing, and launching a LinkedIn Newsletter. But 3 features truly take your LinkedIn Newsletter to new heights. 1. CTA Clickable Link 2. SEO Title 3. SEO Description Don't forget to register for my final FREE LinkedIn workshop of the year: https://networkacademy.kartra...

Mastering the Art of Invisible Connections 16.05.2024

About Heather Porter and Thrivology: "Email has been the most valuable communication mode since the internet's inception. It is primarily forgotten for what some have believed are shinier pennies. However, email is still the most consistent way to chat with current and potential buyers. They get to know you, like you and trust that you are the only one that can help them. It is a not-so-s...

The 3 Keys To Building An Ideal Network On LinkedIn 13.05.2024

In this episode, I am going to cover one of the most important aspects to succeeding on LinkedIn. That is the buildout of your ideal connection network. Here are the 3 things you need to consider in order to get success and results from those who you are connected to: 1. Get Clear On Who You Should Be Connecting With 2. Search And Connect With Those Who Would Most Likely Benefit From What You Offe...

The Proper Way To Brand and Market Your Company 09.05.2024

Mike Brevik is a Brand and Marketing Strategist who partners with startups and well-established companies to grow their professional brands. With 25+ years in the print, creative, and marketing industry, Mike spent over a decade leading and building e-commerce solutions, Social Media strategies, and everything in between for two of the Midwest’s largest retailers. Building relationships is key to...

LinkedIn Has Removed "Creator Mode"....Now What? 06.05.2024

LinkedIn Creator Mode is GONE!! But why? Just like any social media platform, features are released and sometimes then removed. Just like the LinkedIn Profile Video or LinkedIn Story, these features came and went, and it looks like LinkedIn Creator Mode has also been added to the list. There is no clear-cut reason why, but in this episode, you will learn exactly what has changed and how it could a...

How Networking Can Be Take To New Heights 02.05.2024

Josh is a seasoned marketing, content, and operations consultant with a wealth of experience. In his most recent roles, he served as the Digital Marketing Content and Product Marketing Manager for BlueCross BlueShield and Acuity Brands. There, he formulated strategies to engage customers and promote products effectively online. In February 2022, he departed from the corporate sphere to join a star...

3 Ways To Optimize Your LinkedIn Profile 29.04.2024

In today's episode, I will teach you three unique ways to optimize your LinkedIn profile. Not only is it important to optimize your profile to appear in more searches on LinkedIn, but it's equally important to do it so you appear in searches on Google, Yahoo, and Bing. Here are the great ways to make that all happen: 1. Customize Your Profile URL 2. Put A Clickable Link In Your Profile Hea...

Evan Carmichael on Building Belief and Empowering Entrepreneurs 28.04.2024

Evan Carmichael #Believes in entrepreneurs. Gary Vaynerchuck called him the DJ who inspires people and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist raising $500k to $15M. He now runs a YouTube channel for entrepreneurs with over 3 million subscribers and 500 million views, has written 4 books, and sp...

Strategic Steps to Elevate Your Brand and Business 22.04.2024

Strategic planning and taking deliberate actions are the key ingredients to establishing authority in your specific niche. Using Your Experience to Become a Thought Leader Having experience and skills is great, but it's the ability to share that knowledge effectively that really makes you stand out. Becoming a thought leader is about more than just showing off what you know, it's about con...

Currency Without Borders: The Cosmos Exchange Revolution 18.04.2024

After qualifying as an Associate of the Chartered Institute of Bankers in the City of London in 1991, Tony held senior management positions for many years for various banks and brokerages before launching Cosmos Currency Exchange in the middle of the pandemic in 2020. At Cosmos, we believe the ‘one-size fits all’ business models practiced by banks, online brokers, and payment apps do not fit anyon...

3 Keys to a Strong Online Presence 15.04.2024

In the online world, where everyone's trying to get noticed, being consistent is the secret sauce to building a strong online presence. Whether you're a new entrepreneur, a seasoned influencer, or a personal brand trying to stand out, the key to success is delivering valuable content regularly. In this episode, we'll dive into the essential parts of content consistency and how they hel...

How Spirituality and Astrology Can Take Your Business To New Heights 11.04.2024

Carol Pilkington, ORDM Transformational Spiritual Teacher - Specializing in Anxiety, Depression, and Grief/Loss With over 30 years of combined training in spirituality, astrological counseling, personal development, and deep transformational work, Carol works with high-achieving C-Suite executives and business owners who are living in a state of anxiety, depression and grief/loss, and feeling isol...

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