Neil Wilkins Podcast

“The time to take action is now - If you're a marketer dazzled by the possibilities a nascent sphere like this offers, you might ask, "What do I need to do with my brand in the metaverse?” The answer is to start with the basics: Investigate what's out there, have a hard look at your brand's DNA and find what suits you best.” AdAge In this webinar recording, Neil Wilkins talks about the opport...

In this webinar recording, Neil Wilkins talks to us about Ego, Self-esteem, Freudian Psychology and more as he teaches 5 techniques to explore in developing your self-reflection skills. Self-reflection is a key habit to master in your personal development journey and compliments his earlier podcasts on the topics of empathy, resilience and communication. This webinar is also available as a video a...

There are so many ways to conduct an online survey, from a simple social media poll to a full, in-depth online focus group. In this recording, Neil Wilkins talks to two digital marketers about how to plan and prioritise an ideal online survey for gaining an appropriate understanding of customer satisfaction, to new product scoping. This recording is from Friday Focus, just one way that Neil suppor...

Want to know about the metaverse, Meta and how you can respond? Listen to my interview at Cambridge Marketing College and see what you think. What are YOU going to do about it?

In this third of a three part series of webinars in association with Cambridge Marketing College, Neil Wilkins talks to Nigel Clark and Charles Nixon about the challenges but necessity of building a sustainable brand. The college now offers the Corporate Responsibility and Sustainability Practitioner apprenticeship in the UK and through The Mindful Collective , Neil offers consultancy services to...

Ever wonder why some people seem to make so much more progress or gain support from everyone around them?  It might be because they've figured out how to collaborate effectively. None of us has every skill or infinite time, so collaborating and working together, helps us to scale our resources and get great satisfaction from achieving our goals in an enjoyable way. In this webinar recording f...

Marketing Plan 2022 is an in depth look at the key topics and focus for creating the most relevant and authentic marketing plan for your business. The marketing mix has changed and in this webinar, Neil Wilkins focuses on purpose, sustainability, less is more, efficiency and importantly, giving yourself more time to reflect and innovate next year. This podcast is in association with Cambridge Mark...

In this episode of Friday Focus, Neil Wilkins talks to some Cambridge Marketing College apprentices about Meta, the metaverse and whether new technologies and innovations should be in their marketing plans and day to day thinking. Neil argues that everyone should be aware of new innovative technology and that the metaverse, which first emerged with Second Life , back in 2003, is potentially a huge...

How to become more resilient at work and in your personal life.   This timely webinar with Neil Wilkins, explores the reasons why some people are more resilient than others, techniques you can try in moments of discomfort or crisis and how to build great resilient daily habits using some simple yet effective tools, including the RAIN Technique.   "Distance yourself from 'being' the situa...

Today's Friday Focus concentrated on the value of Customer Relationship Management (CRM) in marketing. Using Hubspot and Salesforce as examples, we talked about the things to consider when using our customer data and records to enhance the customers' experience and to keep everything consistent across the business. Friday Focus is just one of the ways Cambridge Marketing College supports the digit...

How to Avoid Greenwashing is episode 2 of a 3 part webinar series by Cambridge Marketing College in association with The Mindful Collective .  In this episode, Neil Wilkins talks to a panel of experts, including Nigel Clark, Brendan Llewellyn and Joe Pereira about how marketers can avoid greenwashing when marketing sustainability.  The conversation moves towards the idea of creating a ma...

If we aren't all continuously improving ourselves, our businesses, our lives and everything we encounter in our existence, what's the point? In this marketers' focused webinar with Cambridge Marketing College, Neil Wilkins explores the power of a continuous improvement mindset and how it can bring us more satisfaction and success, each and every day. The concept of incremental improvements instead...

Neil Wilkins poses this question today inside the Wisdom app... a rhetorical look at whether Wisdom adds value to the digital content experience for your audience. Neil is joined by podcaster Mamdooh Al-Radadi, as they discuss the concept of themes within digital content and how the two-way impromptu nature of an app like Wisdom may open up new content ideas. Neil also talks about using Wisdom to...

Marketing Sustainability Webinar 1 of 3 The first of three webinars in the Cambridge Marketing College’s series Marketing Sustainability - How To Future-proof Your Brand . In this webinar recording from September 2021, Neil Wilkins hears from sustainability branding expert Nigel Clark about how to define marketing sustainability and the importance of taking accountability for it within your busine...

In this short webinar recording, Neil Wilkins explains how you could use a simple platform like linktr.ee to realise your customer journey. We all know how important it is to choreograph a clear and engaging customer journey through the three phases: Awareness, Conversion, Retention, but how can we do it? By providing clear and simple, single links to the next step in the journey, wherever you are...

In this morning's Wisdom talk, Neil Wilkins explores if now is the time to include Sustainability within your brand marketing. Neil argues that now is the time to become more authentic, transparent and mindful of the impact of your business, because your customers are valuing these things more than they ever have. Neil introduces the new marketing mix Product, People, Process, Profit that is detai...

Neil Wilkins' first session on the new mentoring app Wisdom, as he talks about The Rule of Thirds in social media and digital marketing and how best to use it to balance a content strategy. Neil gives two marketplace examples to bring The Rule of Thirds to life and as the number of listeners grew throughout the broadcast it was clear the topic was resonating. For more details about Wisdom, visit t...

How do you become an empath at work?  What should you do to protect yourself from negative energies?  How do you balance supporting and taking on others' issues?  In this webinar for Cambridge Marketing College's fortnightly career development series , Neil Wilkins explores some simple yet powerful techniques for enhancing your empathy skills and abilities. Neil believes that empath...

If you aren't yet benefitting from the amazing value that user-generated content can bring to your digital marketing efforts, Neil Wilkins explains how you can easily and effectively use it to increase awareness and engagement. The research doesn't lie. This is an amazing opportunity to cost and time efficiently super-charge your content marketing efforts. For more episodes like this and to find o...

There is no 'normal' or 'business as usual', so the time is now for becoming more agile, flexible and creative. In this episode of Cambridge Marketing College's personal and professional development series , Neil Wilkins talks us through the things we can do and think about to meet the challenges and opportunities in this currently crazy world. Take the next steps in your personal development by b...

Social media insights are all very well and good. We do want to know how far our posts and advertising is reaching. It's important to understand if and where we are getting good engagement and of course, click throughs, show that our messages are getting through. But wouldn't it be even better if we knew what our customers, visitors and followers were really feeling when they engage with our socia...

In this webinar, Neil Wilkins encourages us and empowers us, to raise our level of professionalism in marketing, through considering our roles, strategy and higher purpose.  Neil claims it's time to change the definition of marketing and explains how we might begin to do this. This podcast is part of a series of webinars recorded live for Cambridge Marketing College For more episodes like thi...

Why do some people appear to have such amazing charisma? How can some people work a social event or work networking situation with apparent ease and always seem to get what they want? The answer is knowing themselves, being present and grateful, showing empathy towards others and consistently applying an engaging Elevator Pitch. In this episode of The Mindful Marketing Show, Neil Wilkins shares th...

Looking to become a thought leader? Heard of the term but not sure what it means? Thinking that being a micro-influencer might help your personal or business brand profile? All of these questions and more are answered in Neil Wilkins' latest podcast How To Become A Thought Leader. This podcast is part of a webinar series for Cambridge Marketing College

Do you want to get more value from (or even start setting up) your LinkedIn Company Page? In this episode of Cambridge Marketing College's webinar series helping digital marketers to get more value from their social media, Neil Wilkins explains the steps you can take and the strategy behind successful LinkedIn Company Pages. More Cambridge Marketing College webinars More Mindful Marketing tips, bl...