Neil Wilkins Podcast

How to turn data and research into useful insight that improves relevance, decisions and campaign performanceAudience understanding sits at the heart of effective marketing, but data alone is not insight. Gartner describes the role of data and analytics as helping businesses make better decisions and improve decision outcomes. McKinsey’s insights and analytics work similarly focuses on translating...

How to build capability, visibility and professional confidence in a way that fits your own SMART goals By the end of this session, you should be able to: Define a career goal using SMART thinking
 Assess your current capability more honestly 
Identify the skills, behaviours and visibility needed for your next step
 Build a practical development plan around your own goals
 Strengthen confidence th...

Aarti Anand is an AI-first CEO, focusing on business automation and AI enablement. Aarti helps business owners leverage AI automations to automate the "boring" and "repetitive" tasks so they can get more time on their calendar to do things that make them “human". Connect with Aarti https://cal.com/aarti-anand82/15min and http://instagram.com/aartianand82 Subscribe to the N...

How to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisions Reflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision? 
Why this matters now Measurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% o...

Confidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment. 
 By the end of this session, you should be...

Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever y...

The Stoic Systems Marketer is the concept of Staying Mindful When Your Stack, Your Stakeholders, and Your AI Tools Are All Shifting. We live in complicated times, so in this episode of the Neil Wilkins Podcast, with Michael Lukich, we are going to unpack what’s needed to successfully navigate turbulent waters. Connect with Michael Lukich, The Stoic Systems Thinker https://www.linkedin.com/in/lukic...

How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practice AI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction 
At the same time, trust, transparency and governance are becoming commercial as well as ethical issues
 By the end of this session, you should be able to: - Understand the main...

The SIGNAL Framework A best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio. The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask: How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solv...


How marketers can recognise ethical risk, apply sound judgement, and make defensible decisions under pressure Reflection: Think of a time when speed, targets or uncertainty made a marketing decision harder. What created the pressure?
 Why this matters: Marketing decisions are often made quickly, with incomplete information and commercial pressure 
That is exactly when ethical risk becomes harder...

Understanding the Customer Journey in Real Organisations
 - How customer journeys work in practice, and how marketers can connect touch-points, experience and performance
 Why this matters - Customer journeys are rarely tidy in real organisations
; People move across channels, devices, departments and moments of need
; McKinsey notes that customer experience is about everything an organisation doe...

How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceT rust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to hav...

Why Apple Mac for Marketers? With Damien Schreurs Damien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI.  Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time...

David Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026. The book goes beyond green building to take on a harder question: what if...

Resilience and Adaptability in Modern Marketing Roles How to stay effective, confident and commercially useful during change and uncertainty Reflection: When have you felt most stretched in your marketing role, and what helped you keep going? Why This Matters Now Marketing roles are changing fast AI, tighter budgets, channel complexity and shifting expectations are increasing pressure The World Ec...

How to focus on the numbers that matter and make better marketing decisions with confidence Marketers now have access to more data than ever More data does not automatically create more clarity Too many metrics can lead to confusion and hesitation The goal is not more reporting, but better decisions By the end of this session, you should be able to: Distinguish data from insight Focus on the metri...

Time Management and Prioritisation for Apprentices How to balance work, learning, and assessment without burning out. This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably. Why this matters for apprentices Apprentices are balancing at le...

How to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective. This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical ma...

How to Increase Mental Clarity, with Carlijn Krijger Carlijn Krijger is “on a mission to create 10,000 superwoman bodies”. After reading countless self development books, journalling, workouts, and spending over $30k on coaches and programs, Carlijn realised a breakthrough that came through deep detoxes, the world’s leading health protocols and authentic spirituality. Everything goes so many layer...

How to understand stakeholder needs, manage competing priorities, and communicate progress clearly. This session is designed to help marketers handle the people side of delivery. By the end, participants should have the foundations of a practical stakeholder plan covering: Who matters most What each stakeholder needs How decisions will be made How progress will be communicated How risks and tensio...

Laurent Cohen is the Founder and CTO of GetOblic, a voice-first AI platform helping local businesses never miss a customer call. With over 20 years of entrepreneurial and technical leadership across Europe and the U.S., he now builds AI tools that handle real phone conversations, book appointments, and capture leads automatically. Laurent helps business owners understand how to use practical AI to...

Strategic Marketing without the Overhead, with Joel MillerJoel Miller is the builder of a 17-year marketing agency that defies Silicon Valley logic. Joel believes that growth is not a ‘scale or die’ approach, but rather that intentional leanness can be a competitive advantage, not a limitation. In this conversation we are going to challenge that sustainable growth has nothing to do with headcount,...

Neil Wilkins talks to Dr Angela Thomas about mindful marketing during crisis, be that changes in markets, the economy or even war. Connect with Angela https://calendly.com/beautybizz/skillionair-session More content like this https://neilwilkins.online/category/mindful_marketing/

SEO, GEO, and Search Visibility in 2026, is a webinar focused on how to stay visible to both human searchers and AI-driven discovery tools. This session explains how classic SEO and AI search visibility now work together. The practical goal is simple: make your content easy to crawl, easy to understand, easy to trust, and easy to cite. Download the web app that supports this webinar https://neilwi...

David Patrykowski, Co-Founder of Backona AI discusses how AI can turn data into insights through natural conversations. Visit Backona http://backona.comMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv