Neil Wilkins Podcast

A quick 'fly on the wall' conversation where Neil Wilkins turns the tables from answering to asking in today's Q&A session with Cambridge Marketing College . If you need more time rather than more content... you'll enjoy this short clip... with thanks to Daniel and Emily.

Feeling scattered, too busy or unfocused? Let's face it, many of us are right now... The simple "Centering Thought" technique can bring you right back on track, in work and at play. I've used this one for years and it really does work to keep focused and feel grounded. If you like the technique I describe to you, check out Deepak Chopra , for more examples and a deeper dive into centering thoughts...

Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience  “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product c...

Neil Wilkins discusses Neuromarketing with expert Katie Hart.   For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie's research channel .  Listen to more episodes like this, visit Neil Wilkins Online . 

How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describes how businesses can use the B Corp Impact Assess...

Case studies, testimonials and recommendations are all about one thing... advocacy marketing.  Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth)   1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended  2. Articulate your shareable story in simple, conversational language, with a clear, si...

How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff?   Neil Wilkins talks about how he has fine-tuned his professional minimalism and how for him, less is definitely more. For more content like this, visit Neil Wilkins Online

Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities.  At the heart of Sabina's work is the importance of approaching sit...

Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next steps in this crucial debate about people, planet a...

What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and Ethics, Metaverse Marketing, Audio, Influencers,...

“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot   Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up process.   “97% of respondents in a su...

Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include:  Purpose your deepest reason for being personal style and tone of voice the integrity...

Neil Wilkins and James George , Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business.  "We are too busy surviving to take anything like this on" challenges Neil and James responds with "You are not beyond hope. It's about perspective. Talk from the point where you are."  Practical advice from...

Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley , to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that Hays have conducted and we hear about the importance in 2022 of people management skills and the ability to negotiate with all stakeholders.  This conversation is also available on video at Neil W...

Neil Wilkins talks to Cambridge Marketing College's CEO, Kiran Kapur, about what it's like being a CEO. Kiran began her career as a Marketing Assistant and has worked her way through various roles and industries on route to running the leading commercial marketing college. Kiran and Neil discuss everything from mindset to cash-flow and things that junior and senior marketers can focus on if they h...

Neil Wilkins shares his thoughts and observations of the key marketing challenges, issues and opportunities from the CIM Sustainability Summit 2022 . Key topics discussed included circular economy, collaboration, unlocking the potential, designing the process of sustainability in our businesses, carbon literacy, normalising sustainability, changing the way we talk about marketing sustainability an...

If you are a marketer, digital specialist or content producer, here's a fun little game to play with the extended marketing mix.  From the 12, or is it 13, it could be 14, no it's 15, Ps in the further-extended marketing mix, you are invited to prioritise down to just 3Ps. If you had to, which 3Ps would be your most important?  As marketers and communicators, business owners and entrepre...

Marketing will never be the same again, when third-party cookies are removed from browsers in 2023. As a marketer, this will threaten your advertising and communications profile and the options you have for promotions.  At the same time it will open up new opportunities for you, if you are savvy. Listen to find out what you can do about it, today. You'll find that the answer is closer to home...

One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true. Often we compromise, say things that push the truth and mostly include things that can be easily replicated. Not exactly a USP. In this recording of a workshop, Neil Wilkins explores the building blocks and considerations behind creating a USP for your business...

Neil Wilkins talks to Jess Woodsford, Founder and Co-Director of Inclusive Futures , a not-for-profit organisation empowering students from under-represented groups and backgrounds, to pursue the future that is right for them. Jess shares her insights into business culture, executive coaching and how to gain a deep understanding of the dynamics within a business by taking an holistic approach to c...

Neil Wilkins explores video in marketing, with film maker and video agency owner, Andrew Heathcote.  Neil and Andrew discuss long-form and short-form video, why patience is important, how to create workflows and the elements of being human and story-telling.

Neil Wilkins talks about his 10 year journey, founding, managing and growing CLIC24, Europe's only charity 24hour mountain bike event. Neil describes the event management skills he learned including: Set a Memorable Name Have a Laser-Sharp Vision Live and Breathe Your Mission Set SMART Goals Forensic Planning Have a Low-Tech Back-Up Obsess About Your ROI Love Your Stakeholders Learn To Delegate

Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project. Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control...

Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone else's agenda. There are so many distractions and humanitarian disasters right now that we all can fall into the trap of procrastination and even despair, but as someone reminded me yesterday, this is the...

Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project. There are some steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and ene...