Neil Wilkins Podcast

Christiane and Neil discuss finding rhythm in life, The Petite Practice™ STEP System, habit stacking and finding happiness, in this episode of the Neil Wilkins Podcast. Connect with Dr Christiane Schroeter https://doctorchristiane.com Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to make your content visible in a voice and AI-driven search world."This session explores the fast-evolving field of Generative Engine Optimisation (GEO); How AI assistants, conversational agents, and generative search platforms are reshaping discoverability. You’ll learn what AIO (Artificial Intelligence Optimisation) really means, how GEO builds upon SEO, and what you can do today...

Anarchy for a Day, with Kyle Asperger Kyle Asperger is the creator of AnarchyForADay.com, where he redefines anarchy as tactical differentiation: teaching leaders how to rethink rules, apply them to their organisations, and carve out their own blue oceans. With a decade of agency experience and a coaching style that’s blunt, spontaneous and unfiltered, Kyle cuts out the fluff and uncovers the trut...

The Impact of AI on Branding, with Imogen Ley-ClowesImogen and Neil Wilkins discuss how AI is impacting brands in terms of agency-side and client-side customer experience, automation and brand character. They discuss the nuances of brand character and how taking the time to reflect on strategic brand position is more valuable than simply engaging with the latest AI tools. Imogen is Founder and Cre...

Neil Wilkins and Jeff Borschowa discuss strategy, tactics and the often rift between sales and marketing, in this deep dive into how AI may scale the issues in many businesses. But as they find out, there is hope and businesses willing to take conscious and mindful strategic steps, will open up new opportunities for growth and success in the new AI economy. Listen to Jeff Borschowa's Podcast h...

"How to refine and improve your content with AI, data, and insight." This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools. Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step. Learning Objectives Understand how content optimisation work...

Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective. Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising the...

Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You’ll learn how to map customer behaviours, stimulate...

Inclusive Marketing Channels: Reaching Everyone 
"How to design and select marketing channels that reflect the diversity of your customer base." This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility...

Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons. In this conversation, Neil and Wes discuss how to communicate the value of marketing, to managers, business owners and colleagues outside of the disc...

Sahil Patel is the CEO of Spiralyze and in this Neil Wilkins Podcast episode, shares the secrets from optimising over 34,000 landing pages for SaaS leaders like CrowdStrike, ActiveCampaign, and Deel by leveraging a prediction engine that harnesses the collective wisdom and data from over 130,000 A/B tests. Neil and Sahil discuss wow companies can escape the vicious cycle of pouring money into driv...

What Does Purpose Mean in Marketing? Purposeful messages: Solve a real customer problem; Reflect brand values and tone; Inspire action or connection. For more webinars like this, visit Cambridge Marketing College http://marketingcollege.com/events Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Automation Meets Strategy "How to make marketing automation serve your bigger picture, not the other way around." This webinar helps marketers use automation to enhance, not replace, strategy. It shows how to align automation with objectives, streamline workflows, and free time for the creative and analytical work that truly drives performance. More content like this at Cambridge Marketi...

Responsible Messaging in Social Media How to build trust, stay ethical, and create lasting impact through your content Ethical strategies for engagement, trust, and long-term brand integrity Webinar Objectives Understand the principles of responsible messaging in social media Apply global best practices for ethical content creation Use trusted models to guide inclusive and transparent communicatio...

"Stop Fighting Bidding Wars: You're wasting precious budget on traffic that never converts because generic messaging fails to connect, landing pages don't deliver on ad promises, and manual optimisation can't keep pace with the market." says David from groas.ai In this deep dive into paid and earned media with LLMs changing the entire playing field, David and Neil discuss wha...

"Harness AI tools to ideate, test, and refine your creative marketing strategies."This session provides marketers with hands-on, tactical steps for applying AI tools across campaign ideation, content development, social media, email, and wider communications. More webinars like this at http://marketingcollege.com/events

Sebastian Chedal, is the Founder and CEO of Fountain City. He has over 25 years of experience in digital marketing, systems design, and AI, and helps businesses scale through human-centered automation and intentional strategy. Sebastian brings a mindful approach to AI, focusing on how technology can enhance creativity, improve operations, and support long-term business goals. Connect with Sebastia...

Transparency in Advertising and Marketing"How marketers can embed transparency, credibility, and responsibility into advertising to build trust and meet sustainability standards."This session provides marketers with the strategic frameworks, tools, and checklists needed to design transparent campaigns and avoid greenwashing pitfalls. More content like this at Cambridge Marketing College...

"Turning performance data into actionable recommendations for continuous improvement." This session gives practical guidance on how to review campaigns using both traditional metrics and AI-enabled insights. You will learn to analyse dashboards, spot what worked and what didn’t, and make evidence-based recommendations for future activity. More webinars like this at Cambridge Marketing Co...

Michael Dodsworth, Founder and CEO of Fanfare, joins Neil Wilkins on the podcast, to talk about product launches, disappointed customers, VIP loyalty schemes and advocacy. Michael has spent two decades helping brands and artists navigate high-stakes product launches and events, often witnessing the agony of midnight meltdowns, crashed servers, and bot-infested queues firsthand. Frustrated by these...

"Strong fundamentals, practical techniques, and the trends shaping social media in 2025." This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost tools Why Fundamentals Still Matter in 2025 Algorithms and formats change, but princ...

"Blending traditional search optimisation with AI-era strategies for visibility, engagement, and growth."This session explores how marketers can optimise for both search engines and AI assistants, ensuring content remains discoverable in a shifting digital landscape. Practical tools, current theory, and actionable tactics are included. More webinars like this at http://marketingcollege.c...

"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively. W...

Redha Alayesh is a data-driven marketer and entrepreneur from Saudi Arabia. He’s the founder of multiple ventures focused on helping businesses and organizations grow through smart marketing strategies and innovation. Redha has helped companies across the region build high-impact marketing departments and transform their results with data. Today, he shares practical insights and proven frameworks...

Cause Marketing: Beyond Profits "How brands can lead impactful social campaigns while meeting business objectives" This session equips marketers to design, execute, and measure cause-led campaigns that deliver both positive societal change and commercial success. It combines theory, global best practices, and practical implementation guidance. More content and webinars like this at Cambr...