Neil Wilkins Podcast

David Patrykowski, Co-Founder of Backona AI discusses how AI can turn data into insights through natural conversations. Visit Backona http://backona.comMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

“Clear writing builds clear thinking, confident communication, and stronger marketing outcomes.”This session develops practical skills for writing professionally across marketing contexts, including campaign commentary, reports, reflective learning, emails, and stakeholder communication. More content like this at Cambridge Marketing College http://marketingcollege.com

Data, AI, and Marketing Decision-Making “How data quality, governance, and interpretation shape AI outcomes and marketing strategy.” This session explores how data informs AI-driven marketing decisions, why data quality and governance matter, and how marketers can critically interpret AI-generated insight rather than relying on it blindly. More content like this at Cambridge Marketing College http...

In this episode of the Neil Wilkins Podcast, we welcome George Percy, digital strategist and marketing leader. George helps international companies and artists navigate the digital landscape through sophisticated strategy, executive coaching, and high-impact campaigns. Where art meets analytics, George finds the growth. Connect to George Percy https://www.georgepercy.com/More content like this at...

Communicating Ideas with Clarity and Influence “Turning marketing thinking into messages that persuade, align, and inspire action.” Strong ideas only create value when they are understood, trusted, and acted upon. This session builds practical skills for presenting marketing thinking clearly and confidently to colleagues, managers, and stakeholders. Why Communication Determines Impact Strong analy...

Benefits of Cold Water Therapy: What Cold Water Immersion Can Really Do for Body and Mind ChillPod is the Industry’s Most Advanced Chiller, engineered for rapid cooling, consistent temperatures, and quiet, low-maintenance operation. Built with commercial-grade components, it outperforms the systems used by even the biggest names in the industry. Today's guest on the Neil Wilkins Podcast is Kri...

Plan with clarity, justify with confidence, improve with evidence. This session explores how to design campaigns that can be clearly explained, rationalised, defended, and refined. The emphasis is on structure, evidence, and professional judgement — not just creativity. Why Scrutiny MattersCampaigns are questioned by : Stakeholders; Finance teams; Clients; Assessors; Performance data Strong planni...

Dr. James Lovinsky, is a Doctor of Acupuncture and Chinese Medicine and founder of Opus Total Health in West Greenwich, Rhode Island. His journey into healthcare started after years in the tech world, where long hours and chronic pain pushed him to explore alternative ways to heal. What began as personal curiosity turned into a lifelong passion for integrative medicine, combining acupuncture, nutr...

AI Tools for Content, Campaigns, and Productivity “Choosing the right tools to improve efficiency without losing quality or control.” This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows. Why Tool Selection Now Matters More Than Ever AI...

Neil Wilkins goes on an AI Search Deep Dive with Sal Mohammed. Running the Google and DeepMind network, Sal sits at the intersection of some of the world's smartest minds. He was formerly the Tech Partnerships Lead for Google in the UK and Ireland, and built many of the company's leading tech integrations. That involved hime building AI and machine learning systems from as early as 2016. H...

“How to make better marketing decisions by questioning assumptions, evaluating evidence, and avoiding cognitive traps.”This session helps marketers strengthen decision quality, not just data usage. It focuses on thinking clearly under pressure, interpreting evidence responsibly, and applying judgement alongside tools and analytics. Why Critical Thinking Matters in MarketingMarketing decisions shap...

Fergus Dyer-Smith, founder and CEO of MSQ Global Studios joins Neil Wilkins to talk about AI products that enterprises actually use. Fergus is a product-driven founder who’s built and sold multiple companies, most recently his AI company to MSQ Partners, where they are rolling out these AI tools across their global network. Fergus isn’t an engineer, he’s a product thinker with a track record of ac...

Neil Wilkins talks to Steve Frazier, the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life.  He’s also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee...

“You’re doing the work. Now let’s evidence it properly.”This webinar shows how routine marketing activity can be mapped, written up, and structured to meet apprenticeship assessment criteria clearly and confidently. Why This MattersMany apprentices fail not because of poor work, but poor evidenceAssessors can only judge what is clearly shownEveryday marketing tasks already contain strong evidenceK...

Dr. Paul Barattiero is a molecular hydrogen researcher and founder of Echo Water, a company advancing performance-focused wellness through research-backed hydrogen water. With over 20 years of experience in natural health and oxidative stress research, Paul brings unique, evidence-based insights into how molecular hydrogen supports: Antioxidant Properties; Anti-Inflammatory Effects; Enhanced Athle...

Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions. If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised. Connect...

Marketing Strategy Fundamentals for a Fast-Changing World “How to apply clear strategic thinking when tools, platforms, and conditions keep shifting.” This session revisits the enduring fundamentals of marketing strategy and shows how to apply them confidently in uncertain, rapidly evolving environments. More content like this at http://marketingcollege.com/events

Simplifying Complex Messages for Customers“How to communicate clarity without losing accuracy or credibility.”Why Simplicity Creates ValueComplexity does not equal sophistication in the eyes of the customerCustomers only value what they understandClear communication reduces friction, risk perception, and decision fatigueReflective question:Where in your current marketing do customers most likely f...

Neil Wilkins talks to OtterlyAI Co-Founder and CEO, Thomas Peham about GEO, content strategy, agent search and more, in this fascinating discovery of the new world of content and search optimisation. Visit OtterlyAI http://otterly.aiConnect with Thomas Peham https://www.linkedin.com/in/thomaspeham/More content like this at Neil Wilkins Online http://neilwilkins.online

“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer. What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is s...

AI Strategy for Marketers “Moving from tools and tactics to alignment, value, and outcomes.” This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes. More content like this at Cambridge Marketing College http://market...

Zona Plus, with Dr Mark Young Neil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally. From this newly created space and clarity there’s a chance to introduce tools, products and habits that serve your life rather than the other way round. Mark shares a groundbreaking isometric p...

Social Media Marketing Update 2026 “What marketers need to prepare for next” This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant.  Why 2026 Matters for Social Media Social media is no longer prim...

The Reluctant Entrepreneur, Mike Konrad, joins Neil Wilkins on the podcast to discuss the trials and tribulations of setting up and running a business. As you'll hear, it's a journey of ups and downs and the learning of many life lessons. Listen to The Reluctant Entrepreneur Podcast https://www.reluctantentrepreneurpodcast.comSubscribe to The Neil Wilkins Podcast https://podcasts.apple.com...

"Behind every great campaign is structure, clarity, and purpose."This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement. You’ll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects. Learning OutcomesBy the end of this webinar, participants wi...