Neil Wilkins Podcast

Neil Wilkins talks to Bryan Charter about SuSy, a brand new app that allows homeowners to investigate how they can make their home more sustainable. This innovative new service puts homeowners in touch with qualified tradespeople and even the funding available to realise savings and control in their journey to a more sustainable carbon footprint in their home. To try SuSy for yourself, visit your...

Do you get confused about these terms and sometimes use them interchangeably? Well here's the breakdown, definitions and step-by-step guide to getting most value for your business from metrics, analysis, insights and evaluation... or as Neil Wilkins describes it, mining for marketing gold. For more webinars like this visit http://marketingcollege.com/events and for more content like this visit...

We live in times of chaos, change and uncertainty. For many of us this results in feelings of stress, which can affect our physical, mental and emotional wellbeing. In this webinar, Neil Wilkins delves into the concept of stress: What is is; how it can manifest; the impacts it may have; and importantly, what you can do to manage it. Stress at work and in our personal lives can have a fundamental i...

Neil Wilkins talks about the history and future of marketing, based on his model that uses Kondratiev's Cycles to showcase how marketing has arrived where it is today. Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forwar...

Neil Wilkins in conversation with Dan Proctor about the Green Loan Scheme and Future Leap Finance, helping sustainable businesses finance their eco initiatives. For more details about Future Leap Finance, visit https://futureleap.co.uk/finance/ and for membership enquiries and benefits, visit https://futureleap.co.uk/network/ For more content like this, visit Neil Wilkins Online http://neilwilkins...

Webinar - Understanding Customer Relationship Management (CRM) “Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk “Customer relationship management (CRM) is a technology for managing all your company'...

Neil Wilkins discusses the differences between types of influencers: Nano vs. Micro vs. Macro vs. Mega and the 6 roles that influencers commonly take on in marketing: Brand Ambassadors: Influencers serve as brand ambassadors, endorsing products or services and sharing their experiences with their followers. They help in raising brand awareness, building brand identity, and generating a positive br...

Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs. Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process. Howard uncovers the reasons behind this and explains what we can all do to start benef...

Webinar Working Across Multi-Discipline Teams“Talent wins games, but teamwork and intelligence win championships.” Michael Jordan “A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments....

Neil Wilkins presents this AI Content and Image Briefing for Marketers? The hot topic of AI in marketing, the ups and the downs and what to watch out for, as there are some potential pitfalls if you aren't careful, as well as huge upsides if you get creative. For more content like this visit Neil Wilkins Online http://neilwilkins.online

Neil Wilkins talks to Beth Gallichan, Head of Development at Bristol Zoo about the exciting vision the Zoo has for the future. Beyond being a visitor attraction, Bristol Zoo embraces a conservation-centric, purpose-driven ethos that drives everything it does and the partnerships and projects it delivers. In this interesting insight into the workings of how a zoo should be, we learn about how busin...

By including these tools in your toolkit, you'll be well-equipped to create effective mood boards, storyboards, and creative briefs for your marketing campaigns. Remember that the specific tools you choose may depend on your personal preferences, team dynamics, and project requirements. Experiment with different tools to find the ones that work best for you and your team. More content like thi...

Neil Wilkins in conversation with Rob Moore, Disruptive Entrepreneur and rebel with a cause. In this conversation, Rob shares his views about entrepreneurship, whether it's innate or can be learned, the balance between disruption and emulation (but not imitation) and the importance of multiple and diverse income streams. Rob believes that “If you work hard for something that you don’t care abo...

Neil Wilkins talks to Aaron Gadowski and Mahdi Haeri about all things podcast: Why they are important, how the industry is evolving, features audiences and podcasters would like in future platforms, biggest challenges for podcasters and how to overcome them. If you are a business owner, marketer or entrepreneur and would like to create a podcast, listen to this episode for tips, challenges and ins...

... also including some top tips for where to begin your Metaverse Marketing journey. Neil recommends focusing strategically on one or two of the following list: events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education. In the workshop series, starting Wednesday 5th April 6pm UK time , Neil will guide you through your fi...

What Next After An Apprenticeship Planning your next career step as you approach the successful conclusion of an apprenticeship is both exciting and daunting. From further qualifications to perhaps pivoting your career direction, having an apprenticeship qualification can open up all sorts of opportunities. The key is careful self-reflection, leveraging your portfolio and creating a clear career p...

From war, recession and turbulence to the opportunities of metaverse and marketing sustainability, this pilot of a series of conversations between Neil Wilkins and Charles Nixon is 'Marketing for the Curious'. Direct message Neil if there are any topics you feel should be included in the series. For more content like this and to contact Neil, visit Neil Wilkins Online http://neilwilkins.on...

Metaverse Marketing Workshop Series begins 6pm UK time on Wednesday 5th April. Join me >> bit.ly/metaversemarketingseries 1. THE TECHNOLOGY CHALLENGE - 5/4/23 "As an online company I can see this working, we demo our system via screen sharing. Just can’t see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren’t...

Neil Wilkins in conversation with Gary Shearer in this pilot episode of an upcoming series of podcasts on The Neil Wilkins Podcast, entitled "Looking at the World in a Different Way". Topics in this series will include: 1. Our World is in Chaos - the macro view 2. Beyond Self-Centred - bad politics and business 3. Shifting Consciousness - how and why we respond and behave 4. Beyond ESGs...

In this marketing apprentices' webinar, Neil Wilkins talks about live video streaming, notifying employees, social selling index, optimising personal profiles, showcase pages and more in Organic Linkedin Growth. This webinar is part of the support given by Cambridge Marketing College http://marketingcollege.com

Preparing for Metaverse Marketing is a webinar by http://neilwilkins.online Neil Wilkins and part of the http://marketingcollege.com Cambridge Marketing College fortnightly marketing series .   In this webinar, Neil explores:  "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for excitin...

Neil Wilkins describes the route to real assessment of campaigns, events and projects. By demystifying the terminology, we can help to turn information into intelligence that informs better decision making and continuous improvement. More content like this at Neil Wilkins Online http://neilwilkins.online

3 time world record breaker Kate Strong, joins Neil Wilkins, to discuss goal setting, perseverance, managing the moment, resilience and more, in this fascinating insight into the mind of a world champion.   For more content like this, visit Neil Wilkins Online http://neilwilkins.online  For more details about Kate's next challenge, a 3,000 mile cycle around mainland Britain on a bamboo b...

Whether you are needing to evidence progress on an apprenticeship or course, or simply looking for career progression or a new role, the benefits of reflective journals and portfolios are numerous. Let Neil Wilkins explain how to create a reflective journal and craft a portfolio, step by step in this masterclass. For more content like this, visit Neil Wilkins Online http://neilwilkins.online

What's new and trending in 2023 for marketing and social media? Find out in this short podcast.