Neil Wilkins Podcast

Victoria Pelletier joins Neil Wilkins to discuss Women in Leadership. As Neil and Victoria explore her career and journey, they uncover valuable insights and wisdom that can inform the plans and strategies for women aiming for leadership roles in business. Victoria is an award winning executive leader, #1 best selling author, in demand professional public speaker, corporate executive, board direct...

As artificial intelligence (AI) continues to evolve, so does the importance of data literacy in understanding and making decisions about the insights generated by AI. With generative AI, the technology can create new, never-before-seen data that can be difficult to interpret without a strong foundation in data literacy. On this episode of the Neil Wilkins Podcast, Kevin Harman discusses the import...

Turn your marketing into rockstar content by watching this interview with Michael Baker on the Neil Wilkins Podcast. Prior to launching Perception Content Media, Michael was also known for being the lead singer and songwriter for Fall of Envy, a melodic, hard rock band which has been streamed over 20 million times worldwide, and is a solo artist at THR3E 6IX FOUR as well. Being born into a family...

Colin Kingsmill is on a mission to help people rediscover their humanity, live in integrity, and become fearless and free. In this episode of the Neil Wilkins Podcast, Neil explores with Colin, the topics of fear, ties to the past, living in the present and ways we can all live our best lives. Colin is the Co-Founder of Whole Human Coaching and invites everyone to continue the conversation by conn...

In this episode of the Neil Wilkins Podcast we are joined by Facebook Ad Policy Specialist, Trevor Goodchild. Trevor W. Goodchild has worked at Facebook, then later Meta for years and is a Facebook ad policy specialist. He helped launch the Xbox 360 for Microsoft, worked at Apple and his most recent project at Facebook was announced by Mark Zuckerberg. Goodchild specialises in Facebook bans, and h...

10 tips to foster a better work life balance based on the insights from the webinar: Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed. Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between prof...

The Seven Essential Stories, with Kurian Tharakan “What is the number one reason people, companies, and their products fail? It's the opposite of the reason people, companies,  and their products succeed. And it's the core of your brand. If people don't buy into this, they won't buy anything else.” Neil Wilkins talks to Kurian Tharakan about culture, religion, core values and belie...

Why Podcasting? Starting with Equipment Setting Up a Studio Selecting Interviewees Scripting Recording Platforms Editing Your Podcast Publishing & Distribution Promotion Building an Engaged Audience Benefits of Sponsorship Monetising Your Podcast Measuring Success "Your voice has the power to shape a brand." For more content like this, visit http://marketingcollege.com

Founder and CEO of GreenPal, a multi-million dollar business with over 300,000 customers, Bryan has leveraged the power of SEO and organic growth strategies to create a highly competitive and sustainable business that has the potential to significantly scale further. In this episode of the Neil Wilkins Podcast, Bryan and Neil discuss how to grow a successful business through passion, organic conte...

Crafting Post-Purchase Experiences, with Tobi Chapman Founder of Everboost, Tobi Chapman, joins Neil Wilkins to talk customer retention and the importance of crafting post-purchase experiences. Neil and Tobi discuss how you approach the challenge of keeping content fresh and engaging, especially when sending out frequent email or SMS campaigns to customers. They share how you can achieve genuine p...

Neil Wilkins talks to Cambridge Marketing College 's students and studying apprentices about the vast range of extra curricular resources, events and connection opportunities. Whilst focused on the College learning experience, there is value for everyone in this podcast episode as Neil explores the benefits of personal connection, being proactive and engagement with professional communities. F...

“Growing urbanisation, increasing digitisation and accelerating technological innovation within the sector, mean Out-of-Home communicates faster, more effectively, with greater flexibility, and increasingly benefits from a more reliable accountability.” JCDecaux Join Neil Wilkins for this introduction to outdoor advertising and learn how it might fit within your customer journey to open up new pos...

Tips and Tools for Healthy Living Finding Balance in a Demanding World What is a healthy balance? Why is it crucial? The Benefits of Balance are seen in The Wheel of Life (a popular coaching tool), a visual representation of balance across various life areas, by Zimmerman & Puchalski. The Impact of Imbalance brings increased stress levels, burnout, reduced creativity & productivity and phy...

Neil Wilkins talks to Jacob and Jonah, Founders of start-up, LucidMeme. LucidMeme is a unique, humour-driven, meme-creation business, backed by Gary Vaynerchuk and driven by the passion and skills of the two dynamic founders. In this conversation, Neil, Jonah and Jacob, discuss how memes are embedded in Gen Z culture and how the carefully targeted use of humour can reignite often stale social netw...

Neil Wilkins interviews Tim Olsen from Emposo on the topic of risk management in AI Marketing. In the conversation, they explore the following issues and opportunities: What AI risk means. Examples of the potential risks associated with AI and how they could negatively impact businesses and customers. What marketers should know about data privacy and security when using AI-based tools and how can...

One Size Does NOT Fit All : “No product or service has ever, or will ever, exist, that serves everyone in equal measure. If you hear a colleague or manager say ‘our product is for everyone’, it’s time to teach them about market segmentation.” Market segmentation is the process of dividing a broad target market into smaller, more manageable segments based on various characteristics like demographic...

How To Become More Commercial "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." - Beth Comstock, former CMO at GE (Harvard Business Review, 2018) The importance of continuous innovation in marketing. Why maintaining a dynamic approach is key to successful marketing. Understanding the need for marketing evolution in line with ind...

GA4 Marketing Masterclass Here are some of the reasons why you should be interested in GA4 as a marketer: GA4 is more privacy-focused. GA4 is designed to be more privacy-focused than Universal Analytics, and it uses machine learning to fill in the gaps in data that is not available due to privacy restrictions. This means that you can still get valuable insights from your data, even if you are unab...

Neil Wilkins discusses all things YouTube video, with King of Video, Matt Hughes. Matt shares a host of YouTube video secrets in this fascinating conversation, designed to bring value to marketers, business owners and entrepreneurs. For more details about Matt Hughes and to register to be part of his community, visit http://kingofvideo.co.uk and his YouTube Channel https://www.youtube.com/c/realki...

Neil Wilkins talks to Possible campaign manager Hannah Bland about Climate Perks, an innovative initiative designed to help businesses and travellers, consider traveling more responsibly. For more details, visit Climate Perk s http://climateperks.com For more interviews like this, visit Neil Wilkins Online http://neilwilkins.online

"Always start with a comprehensive plan. Know your goals, target audience, and metrics before diving into content creation." Micro-Moments Matter In today's digital era, decision-making happens in micro-moments. These are instances when users turn to a device to learn something, do something, discover something, watch something, or buy something. As a content marketer, understanding...

Neil Wilkins talks to Shane Minett, Safeguarding Lead at Cambridge Marketing College. Cambridge Marketing College has a Safe & Well Team, part of its duty of care to staff, colleagues, students and apprentices. Personal wellbeing is essential to aid navigation of challenges and work, in studies and at home. Having a safe harbour for those sensitive conversations and someone to listen and poten...

Category Management: A Comprehensive Tool for Prioritisation, Targeting, Growth, and Big Data Analysis What is Category Management? "Category Management is essentially a strategy that manages product categories as separate business units with an aim to produce better results by focusing on consumer value." (Source: Nielsen, "Fundamentals of Category Management", 2018) Brief his...

Neil Wilkins talks to strategist, author and TEDx speaker, Simon Severino, founder and CEO of Strategy Sprints. Neil and Simon discuss: How to shorten the path to wow; The 3 CEO habits; How to double sales in sprints; Tactics to maximize the ROL, Return on Luck For more details and to connect with Simon, visit http://strategysprints.com and for more content like this, visit http://neilwilkins.onli...

Neil Wilkins and Nigel Clark, hosts of Cambridge Marketing College's "Understanding and Communicating Climate Change and Sustainability" virtual day course, discuss carbon literacy for marketers. Neil and Nigel share their understanding of the challenges, issues and opportunities marketers perceive as they take steps towards marketing sustainability. They also discuss the relevance a...