Navigating Data - The apollon Podcast

Are you ready for a world where AI agents negotiate B2B deals autonomously? Explore the four tectonic shifts redefining digital commerce in 2026—and why your current data strategy might be obsolete. In this visionary episode of Navigating Data , Sam and Alex look ahead to the year 2026 to unpack the "Agentic Economy." We are moving past simple chatbots to a reality where autonomous AI agents act a...

Is your product data ridden with invisible errors that are killing your conversion rates? Discover why manual quality control is impossible at scale and how to build an automated "quality gate" for your PIM. In this episode of Navigating Data , Sam and Alex dissect the hidden costs of poor data quality—from expensive returns to regulatory fines. They explain why manual checking collapses as soon a...

New EU regulations are about to transform product data forever. Are your systems ready for the mandatory Digital Product Passport (DPP), or are you risking market exclusion? In this episode of Navigating Data , Sam and Alex tackle one of the most significant shifts in European commerce: the introduction of the Digital Product Passport (DPP). Starting in 2026, the EU will require detailed, transpar...

Is your online shop efficient but boring? Learn why successful brands use digital catalogs to bring the magic of discovery back to e-commerce—and how to integrate them seamlessly. In this episode of Navigating Data , Sam and Alex tackle a common misconception: that the online shop has replaced the catalog. The reality is quite the opposite. While shops are optimized for transaction and speed, digi...

Are your high-ranking links disappearing from search results? Discover why traditional SEO is fading and how "Answer Optimized Content" is the key to surviving the generative AI revolution. In this episode of Navigating Data , Sam and Alex uncover a tectonic shift in digital marketing: the move from Search Engine Optimization (SEO) to AI Citation. As search engines evolve from list-generators into...

Is your e-commerce platform struggling to keep up with the depth of your product data? Discover why relying solely on your transaction engine might be the bottleneck slowing down your digital growth. In this episode of Navigating Data , Sam and Alex dive deep into the critical difference between transactional commerce platforms and dedicated Product Information Management (PIM) systems. While stan...

In this Deep Dive episode of “Navigating Data – The apollon Podcast” , we take you behind the scenes of the 11th apollon Innovation Day , happening on July 3, 2025 , at the iconic Mercedes-Benz Museum in Stuttgart . This year’s theme – “Building Brands and Friends – From Data to Desire” – is all about transforming data into emotional brand experiences that foster lasting customer loyalty. Your hos...

In this episode of the Navigating Data podcast, we delve into the growing significance of digital asset management (DAM) in today’s increasingly visual world. Traditional storage solutions like CMS, SharePoint, and Dropbox often fall short when it comes to managing large-scale visual assets efficiently. We explore the essential features of a robust DAM system, including advanced search capabilitie...

In Episode 10 of the podcast "Navigating Data," the discussion centers on the vital practice of 'spring cleaning' product data to enhance quality and prevent shopper abandonment, as 87% of consumers leave purchases due to inconsistent product information. The episode outlines eight key criteria for effective product data management, including completeness, correctness, uniqueness, and integrity, w...

In Episode 9 of the "Navigating Data" podcast, the discussion centers around the transformative role of automation in Product Information Management (PIM) systems. The episode begins with an introduction to how automation enhances efficiency and accuracy in managing product data across various channels, highlighting its integral role in Industry 4.0. Real-world applications such as automated data...

In Episode 8 of the apollon podcast "Navigating Data," the discussion centers around the critical issue of product returns in e-commerce, highlighting that nearly 25% of packages were returned to sellers in 2022, which significantly impacts shipping costs, processing, and profit margins. The episode emphasizes the challenges of online shopping, including the inability to physically interact with p...

In this enlightening episode of the apollon podcast, "Navigating Data," hosts dive deep into the transformative world of composable commerce. As businesses increasingly seek agility and customization in their e-commerce strategies, understanding the interplay between composable commerce, product information management (PIM), and digital asset management (DAM) becomes essential. Listeners will lear...

In this enlightening episode of the apollon podcast, we delve into the critical world of platform strategies, revealing that a staggering 77% of German companies lack a clearly defined approach. Join our hosts as they break down the essentials of platform strategy, emphasizing the importance of Product Information Management (PIM) and Digital Asset Management (DAM) in creating a seamless digital e...

In this episode of the apollon podcast, "Navigating Data," we delve into the crucial relationship between digital asset management (DAM) and search engine optimization (SEO). Join us as we explore how effective DAM can serve as a turbocharger for your SEO performance, transforming your visual content into a powerful tool for attracting and engaging your target audience. We discuss the often-overlo...

In this engaging episode of the apollon podcast, we delve into the transformative world of Product Information Management (PIM) and why relying on traditional tools like Excel can hinder your business's growth. Join us as we explore the complexities of modern product data, from descriptions and images to specifications and translations, and how a dedicated PIM system can streamline processes, enha...

In this engaging episode of the apollon Podcast, "Navigating Data," hosts dive deep into the fascinating history and evolution of product information management (PIM). Starting from the era of manual processes like paper catalogs and printed spreadsheets, they explore how businesses transitioned to digital systems to manage product data efficiently. The discussion highlights the critical importanc...

In this episode of the apollon Podcast, hosts Sam and Alex delve into the essential components of creating effective product pages that drive conversions. Drawing insights from an article titled "Ten Elements of a Successful Product Page", they explore how even the smallest details can transform casual browsers into eager buyers. The discussion covers critical elements such as the importance of de...

In this inaugural episode of our podcast "Navigating Data," we explore the essential role of Product Information Management (PIM) and Digital Asset Management (DAM) systems in modern businesses. Why are these systems crucial for success? We explain how structured data forms the foundation for efficient processes and supports consistent communication with customers. This episode offers valuable ins...