My Way Marketing

Layoffs in tech feel personal. But most of the time, they’re not. In this episode of My Way Marketing , I sit down with Hattie the PMM to unpack why smart, hardworking marketers keep getting laid off — and why it’s rarely about talent or effort. The real issue? Most marketers are playing checkers in a world that rewards chess players . We talk about why marketing is still treated as a cost center,...

The conversation covers a wide range of topics, including personal branding, marketing, and the role of product marketing. Shane De La Force shares insights on the importance of personal branding, the impact of diverse experiences on marketing, and the significance of understanding target audiences. He also discusses the role of product marketing in driving growth and the value of a holistic appro...

In this episode, I’m joined by Silvia Román , Senior Product Marketing Manager at Booking.com and leadership mentor, for a deep and practical conversation on product marketing, leadership, and influence without authority. Silvia shares her journey from Latin America to Amsterdam, from marketing generalist to product marketing leader, and how working inside a global company shaped her approach to l...

In this episode, I sit down with Theresa Gschwandtner, an Austrian-born product marketing powerhouse who built her career across cities like London, Boston, New York, Dublin, and Paris. From scaling LinkedIn’s product marketing to founding Kundra, a startup tackling parental leave, Theresa shares how diverse cultural experiences, authentic leadership, and structure have shaped her career. We dive...

In this episode, I talk with Anna Borbotko , product marketer turned enablement leader at TomTom . Anna’s career is anything but linear — from dreaming of becoming a journalist, to procurement, to product marketing, and now enablement. Along the way, she has built a strong presence on LinkedIn and launched her own newsletter, Product Marketing Pulse . We dive into the future of work, the skills th...

In this episode of MyWay , I sit down with Jane Portman — co-founder of Userlist , host of two long-running podcasts ( UI Breakfast and Better Done Than Perfect ), and a veteran UI/UX designer turned SaaS founder. Jane shares her journey from running a solo design consultancy to building a SaaS product in one of the most competitive markets: email marketing automation for SaaS companies. We dive i...

Michal Lasman – Leading with Empathy, Coaching & Communication In this episode, I sat down with Michal Lasman , a product marketing leader turned executive coach, to talk about the human side of leadership —and why soft skills might be your strongest asset in today’s workplace. Michal’s background spans B2B marketing, tech startups, and team building, but what stood out most is how much he val...

In this episode, I sat down with Barney O’Kelly , Head of Solutions & Product Marketing at Alex Partners, to talk about the career strategy behind one of his favorite mantras: “Be seen, make friends.” Barney believes personal branding isn’t about going viral or building a huge audience. It’s about being intentional with how you show up—inside your company, on LinkedIn, and in your network. We...

Crafting Stories That Close: The Art of Presentation in B2B SaaS with Mikey Mioduski 🚀 INTRO In this episode, I sat down with Mikey Mioduski , founder and CEO of GhostRanch Communications , to dive deep into a side of product marketing that often gets overlooked: presentations. Mikey has worked behind the scenes of some of the biggest enterprise SaaS deals—crafting decks that don’t just tell a st...

What happens when you get laid off for the fifth time?   If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well. In this episode, I talk with Hattie, a seasoned product marketer , about why building a personal brand isn’t optional anymore, especially in tech. We dive into: How to stay visible and valuable inside and outside your company What Hatt...

From Engineer to Product Marketing Leader: Nitin Karthik’s Journey of Reinvention How do you pivot your career, build a personal brand, and turn your knowledge into a bestselling book—all while working a full-time job? In this episode, I sit down with Nitin Karthik , a product marketing leader, content creator, and author of Product Marketing Wisdom . His career path has taken him from software en...

Summary Aya Tange shares her experiences and insights on cultural diversity, transitioning from big tech to startups, and developing presentation skills. She discusses the benefits and challenges of navigating different cultures and the importance of keeping an open mind. Aya also highlights the value of rotation programs in the tech industry and provides tips for effective public speaking. She em...

Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a...

In this conversation, Marco Imperato shares his entrepreneurial journey, from his origin in Sicily to the creation of R5 Labs Europe and Product Heroes. He discusses the importance of communication, resilience and the skills needed for a product manager, as well as the value of niches in the market. Marco also talks about the Prodattiros conference, an event that aims to connect industry professio...

In this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market stra...

In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jo...

Episode Summary In the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains...

Episode Summary In this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical ad...

Episode Summary Harvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right inte...

Div Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences betwe...