My name is Mario!

What makes audio in videogames so different from every other medium? In this episode of Buona La Prima, we talk with Davide Pensato, founder of dpstudios, about how game audio reacts to the player, supports gameplay, builds immersion, and becomes a real part of the experience. We also get into how audio fits into development teams, how the craft has evolved, and where it may be heading next. #Game...

In this lively discussion, Pietro and Gustav dissect the surprising triumph of Battlefield 6, which pushed past $80 million in revenue despite being a premium AAA title—a genre many believe is dying. They explore how the game's smart price targeting, audience understanding, and innovative marketing strategies buck conventional industry trends. Discover how the difference in market approach, fr...

Explore the groundbreaking potential of Microsoft's new Xbox Helix in this episode! Join Pietro Faccio and Sergio Rocco as they dive into the specs and vision behind this hybrid console. Discover how Helix could redefine gaming with its powerful AMD-based architecture, AI integration, and cross-platform capabilities. Is this the future of gaming? Tune in to find out!

Project Helix, Sony aristrocracy and Crimson Desert, here's this week's news

Discover the untold story of Italy’s gaming industry with Ivan Venturi, a pioneer in Italian software houses. From the 80s' home computers to the rise of indie studios, Ivan reveals the technological breakthroughs and cultural shifts that shaped Italy’s gaming landscape. Learn how limited resources fueled innovation, leading to global recognition today. Key highlights include: Transition from...

Join us and Stefano Silvestri, veteran journalist and founder of TechTalking.it, as he explores the evolution of gaming journalism from its print roots to today's digital landscape. Discover how the passion and authenticity of past print media can inspire a revival in today's tech storytelling. Stefano shares captivating stories from the golden age of gaming magazines, revealing how genuin...

Most companies are rushing to revert to full in-office work, but what if the key to happier, more productive teams lies in resisting that urge? Pietro and Sergio dive into the hot debate around remote work at Ubisoft Milan, revealing how reversing flexible policies can backfire and what truly drives employee satisfaction and efficiency. After a recent strike and internal turmoil, the industry is w...

With Marco Joele Nicolini we went through the ins and outs of why QA is not considered as high as it should. We've also discussed when and how to use external partners.

Ci sono giochi che finisci… e poi resti lì. Menu principale. Musica in loop. E tu che guardi il soffitto come se avessi appena litigato con la vita. Nell’ episodio 44 di Buona La Prima con Marco Mazzaglia abbiamo parlato di questo: giochi che cambiano la vita . Quelli che sembrano “piccoli” (o addirittura “da bambini”) e poi ti tirano fuori un messaggio che non ti aspettavi. Tipo The Lonesome Guil...

Netflix × Warner Bros. Games. Everyone is talking about games and that’s mostly the wrong angle. This wasn’t a grand gaming strategy. It was a bidding process. Netflix won. Others didn’t. In the latest episode of Buona La Prima we clear the noise and talk about what actually matters: why Netflix’s deal was the one most likely to pass regulatory scrutiny the real risk: HBO’s creative culture vs Net...

Episode 41 of Buona La Prima is out, and this time we went straight into the fire. Not the PR version. Not the “synergies and opportunities” brochure. The real story. We break down three uncomfortable angles everyone is tiptoeing around: 1️⃣ Netflix’s subscription model vs the brutal economics of AAA You can’t run blockbuster game development like a content treadmill. Someone will get hurt. 2️⃣ Th...

Sony cambia tutto. Dopo anni di difesa strenua delle esclusive, l’azienda giapponese ha ufficialmente confermato che porterà i suoi titoli di punta anche su altre piattaforme. Ma cosa significa veramente? Nel nuovo episodio di Buona la Prima, ne discutiamo soprattutto con Sergio, veterano con 30 anni di esperienza nel game development, per capire:-Quali sono i titoli coinvolti?-Si tratta solo di P...

In questo episodio di Buona La Prima parliamo del caso Horses , l’horror psicologico dello studio italiano Santa Ragione bannato da Steam senza una singola spiegazione. Una decisione che rischia di far saltare l’intero lancio del gioco e forse la sopravvivenza dello studio. La domanda è semplice e scomoda: quanto è sano un mercato PC dove un solo attore può decidere il destino di un progetto, senz...

Explore the groundbreaking collaboration between Unity and Epic Games, as they join forces to enhance interoperability and redefine the gaming landscape. Discover how this partnership opens new opportunities for developers and reshapes market dynamics. #Unity #EpicGames #GamingInnovation

🎤 Ever felt overwhelmed by the self-publishing landscape? 🤔 You're not alone! In our latest episode, we discuss the common fears and pressures that creators face. Learn why finding the right audience can feel like a daunting task. What’s your experience with publishing? Share below! #Podcast #IndieDev #SelfPublishing #CreativeJourney #GameDesign #Visibility #AudienceBuilding #GamingIndustry...

Sony cambia tutto. Dopo anni di difesa strenua delle esclusive, l’azienda giapponese ha ufficialmente confermato che porterà i suoi titoli di punta anche su altre piattaforme. Ma cosa significa veramente? Nel nuovo episodio di Buona la Prima , ne discutiamo con Sergio, veterano con 30 anni di esperienza nel game development, per capire: Quali sono i titoli coinvolti? Si tratta solo di PC o anche X...

Join us in this fascinating episode as we sit down with Celia Hodent, cognitive scientist, UX expert, and former UX Director at Epic Games, to explore the psychology behind video games. Known for her groundbreaking work on Fortnite and her insights into the human brain, Celia shares her journey from academia to the gaming industry and how cognitive science shapes game design. All the links regardi...

In this episode of My Name is Mario! , we dive into the heated debate surrounding AI’s role in video game localization with two industry experts: Belén Agulló García , Ph. D., from Terra Translations . Diana Díaz Montón from Native Prime . Together, we tackle bold claims made by AI localization companies, such as delivering "human-level" quality. Our conversation explores: Their current experience...

Breaking Barriers with AI Localization: Meet Mikolaj Marcisz | My Name is Mario! 🎙️ In this episode of My Name is Mario! , I sit down with Mikolaj Marcisz , founder and CEO of Vavel Games and Uncanny AI , to discuss how artificial intelligence is transforming video game localization. Born in Chicago and raised in Poland, Mikolaj's journey from gamer to game creator is as unique as it is inspiring....

In this episode, I have the pleasure of speaking with Cyril Barrow, a seasoned leader in the gaming industry and the founder of Village Studio Games. Originally from France, Cyril has lived in Finland for nearly 20 years and brings a wealth of knowledge from his diverse career, which spans aircraft engineering, factory management, and leadership roles in some of the most renowned game studios. 🚀...

I had the pleasure of interviewing my friend James Thacker and the result is a superb conversation that flows perfectly touching his Rugby career, him learning Brazilian Portuguese and a topic very dear to him and myself: Men's Mental Health https://manenough.com/ https://www.incourage.uk/ https://www.hertfordrfc.co.uk/

I had the incredible opportunity to sit down with Brian Baglow , a true luminary in the video game industry. Our conversation dove deep into the vibrant VideogameIndustry ecosystem and explored why Scotland is poised to become a powerful new hub for gaming in Europe. 🚀 Brian shared insights from his extensive career, from his early days at DMA Design to his pivotal role in shaping Scotland’s gami...

Maurizio Barbieri, VP of #bizdev at Tradable Bits for #asia has talked to us about TIFO his new Sports Trivia app where players can win real money. Since we're both fans of #basketball , we've fought a bit about who is the real #nba G.O.A.T, #kobebryant , #michaeljordan or #lebronjames ?

Getting to know how Batuhan Avucan has built up a great conference in one of the most beautiful cities in the world. Link to his fitness book: https://books.google.ee/books/about/V%C3%BCcut_Geli%C5%9Ftirememe.html?id=GLcUBQAAQBAJ&redir_esc=y

geogrify.com⁠ Welcome to today’s episode of "My Name is Mario!", where we're thrilled to welcome Kate Edwards, an award-winning advocate recognized on the Forbes Women 50 Over 50 list for her transformative impact on the gaming industry and beyond. With a career spanning more than two decades, Kate has firmly established herself as a leading geographer, speaker, advisor, mentor, and...