The Female Founders Project
My Great Pivot
My Great Pivot features candid conversations with women who've launched their own businesses, often trading stability for the uncertainty that comes with following a dream. These aren't polished success stories - they're honest accounts of the messy middle: the fears before the leap, the financial realities, the moments of doubt, and the unexpected victories. Each episode, our guests share the practical tools and resources that have helped them build their businesses, from navigating career transitions and securing funding to weathering industry upheavals. Whether you're contemplating your own...
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Episodes
From Corporate Burnout to Small Business Success: Emily deSousa & Pacific Beach Laundry Co. (Ep 113) 02.07.2026 1:08:50
After twenty years of working in corporate customer success, Emily DeSousa was feeling overworked, burnt out, and desperate for a change. Then, she randomly came across a "for sale" listing for a run-down laundromat in her neighborhood. Reviews for the place were horrible; half the machines were broken, and it had become a hangout for hard drug users and the unhoused. But Emily saw potential: an u...
From Golf Pro to Voice Artist, Actor & Storyteller: Andia Winslow's Lessons in Pivoting (Ep. 112) 18.06.2026 1:10:12
Andia Winslow is an award-winning voice artist, actor, and storyteller who’s appeared in campaigns for the world’s biggest brands, in series like the TV adaptation of A League of Their Own, bestselling video games like Call of Duty , documentary series like PBS’s Wild Hope …and so much more. Her professional journey offers a masterclass in pivoting: a Yale grad, she’s been a golf pro, live-in car...
From Sports Producer to Teen Nutrition Innovator- Gayle Jones & FuelBoxx (Ep. 111) 04.06.2026 57:36
Gayle Jones shares how a 25-year career in sports television — producing for NBA on TNT, multiple Olympic Games, the NFL, and more — gave her an insider’s view into how professional athletes fuel their performance. When her teen daughter’s soccer performance began suffering from injuries and slow recovery, Gayle recognized that nutrition was the issue, inspiring her to create FuelBoxx , a pre-game...
From Marketing Exec to Friend-Finding Founder: Sabrina Gendler & Friendly (Ep. 110) 21.05.2026 51:24
Sabina Gendler, CEO and co-founder of Friendly , traces the idea for her startup to a job relocation. The marketing exec was eager to make new friends locally – especially during her maternity leave – but found no easy way of doing so. Her solution? Friendly, an app that connects women who share common values, are in the same stage of life, and live within a two-mile radius. Sabina realized that j...
From Media Executive to Adaptive Hygiene Pioneer: Stephanie Angelides & Clean + Comfort (Ep. 109) 07.05.2026 1:10:57
For Stephanie, a Peabody Award-winning media executive, producer, and writer, the inspiration behind her startup was deeply personal. When she was told that her son — who has profound autism — would never independently manage certain daily tasks like showering, she set out to prove the experts wrong. She spent the pandemic lockdown creating adaptive tools, and today, he’s conquered the shower ritu...
From Psychologist to Parenting App Founder: Nicole Lipkin & Hey Kiddo (Ep. 108) 23.04.2026 1:01:05
Nicole Lipkin, an organizational and clinical psychologist, shares her journey as the founder of Hey Kiddo, a parenting partner app for caregivers of children from birth through age twelve. She traces the app's inspiration back to her late parents, South Bronx school teachers who made their home a psychologically safe space for every kid in the neighborhood. Nicole discusses why she walked away fr...
From Content Maker to Cake Baker: Breanna Hoepner & Once Upon a Cake Studio (Ep. 107) 09.04.2026 59:19
Breanna Hoepner shares how she left a 24-year career in unscripted television to launch her own custom cake business, Once Upon a Cake Studio . She details how an assumption nearly kept her from pursuing this dream, and how a friend’s challenge and simple Google search revealed that it was far more accessible than she’d ever imagined. The conversation covers how her television production backgroun...
"Live Like You're Dying": From Copywriter to End-of-Life Doula (Ep. 106) 26.03.2026 1:14:43
Carrie DeMartini shares her journey from copywriter to end-of-life doula and owner of the Wishing Well Center, a business focused on end-of-life planning and grief support. She discusses the multifaceted nature of her role, the importance of certification, and the challenges of carving out a unique business in a field with limited existing pathways. In sharing the challenges of monetizing a callin...
The Startup Disrupting Dinner with Affordable Personal Home Chefs: Erica Tuggle & Livin (Ep. 105) 12.03.2026 45:55
In this episode of the My Great Pivot podcast, Erica Tuggle shares her journey from corporate marketing director to founder of Livin, a platform that connects busy families and professionals to affordable home chefs in their area. The discussion highlights the evolution of Erica's idea and the challenges she's faced in the early stages of the business. We cover a range of topics, including evolvin...
Making Millions from Moss: The Green Wallscapes Story (Ep. 104) 26.02.2026 56:54
In this episode of the My Great Pivot podcast, Lindsay Scherr Burgess shares her journey scaling an Etsy side hustle into a successful business, Green Wallscapes, which creates stunning preserved moss walls for clients. Since launching in 2018, Lindsay and the Green Wallscapes team have created over 1,000 moss walls, generating millions in revenue out of their West Palm Beach studio. The conversat...
From Teacher to Travel Guru: Kacie Darden & Blue Pineapple Travel (Ep. 103) 12.02.2026 49:02
Kacie Darden shares her inspiring pivot from middle school science teacher to owner of her own thriving travel agency, Blue Pineapple Travel. Less than two years after setting a cycling world record, Kacie landed in the ICU, nearly dead from complications during the birth of her twins. Resulting health issues forced her to leave the teaching job she loved, so she decided it was time for a professi...
From Designer to Eco-Entrepreneur: Naama Nicotra Launches NakedPak (Ep. 102) 29.01.2026 43:08
In this episode, Naama Nicotra, the co-founder of NakedPak, shares her inspiring journey developing edible food packaging NakedPak, which aims to reduce plastic waste. Naama discusses the journey from the initial concept, inspired during her studies in Helsinki, to creating a tangible product with significant industry interest. She highlights the importance of finding the right co-founder, bootstr...
From Spreadsheets to Shutter Speeds: An Engineer Pivots to Launch Her Own Photo Studio (Ep. 101) 15.01.2026 53:37
In this episode of 'My Great Pivot,' we speak with Alice Park, an inspiring entrepreneur who left a secure engineering job to launch Park Studios, a thriving photography business in Atlanta, Georgia. Alice shares some of the struggles that come with launching and owning a business, and how she drew inspiration from her parents' entrepreneurial spirit. She discusses the continuous need for innovati...
My Great Pivot Season 1 Sneak Preview 04.01.2026 5:03
A sneak preview of the first season of the My Great Pivot podcast, where we interview female founders at all stages of the entrepreneurial journey. Catch a glimpse of some of the founders we speak to this season, including: - a teacher who followed her bliss after a life-threatening childbirth... and launched a business that's taken her around the world -a founder who parlayed an Etsy side-hustle...
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