Rob Hallam

My First Dollar

Business EN ↓ 5 episodes

Every week on My First Dollar, one expert breaks down one specific playbook for making your first dollar online. Same focus every time: take something that actually worked and explain it clearly enough that someone with $0 and a laptop could start today. The exact steps with the real numbers. Past guests have covered a MacBook-slapping app that made $44K in 60 days, an app portfolio doing $1M a year, cold email that lands paying customers, and SEO that compounds over time. If you're a founder trying to get to that first dollar, you're in the right place.

Author

Rob Hallam

Episodes

How He Makes $118K a Month Selling to AI Agents 18.06.2026 1:04:35

Nevo David grew Postiz from $21K to $118K a month in three months, as the only person in the company. It took seven years of failed startups and a year and a half grinding to $21K before one article from a 200-follower account pulled 7.2 million views and changed everything. In this episode he breaks down the full playbook: the one markdown file that makes any product agent-ready, why agents prefe...

Why ChatGPT Recommends Terrible YouTube Videos 05.06.2026 47:30

Rob Hoffman has built multiple millions in revenue across three bootstrapped companies, almost entirely off the back of one SEO playbook. In this episode he reframes SEO as "search everywhere optimization" and breaks down how to get your product cited by ChatGPT and Claude, not just ranked on Google. He walks through the real cheat codes: how a single LinkedIn post outranked their own we...

How He Built a $2.5M Company With Cold Email 04.06.2026 27:07

Romàn runs a $2.5M/year SaaS called Gojiberry and he built it on cold email, the channel most founders refuse to touch. In this episode he breaks down the exact playbook that took him from manually selling lead files for his first $10K, to $1M a year in 8 months. The big idea: stop asking for the demo. Send a blueprint instead. Romàn walks through the documents he sends, the leads he targets, the...

I Made $44K From an App That Moans When You Slap It 04.06.2026 23:52

Toni made $44,000 in 60 days from a Mac app that moans when you slap it. He coded it in two days, posted two Instagram reels, and got over 50 million combined views, all while working a 9-to-5. In this episode he walks me through the playbook: - How he trains his Instagram algorithm to surface viral app ideas - The refund mechanic he engineered to turn customers into a free marketing army - His on...

From DoorDash to $1M/year With Apps (the UGC playbook) 04.06.2026 27:20

Ernesto Lopez built a $1M/year app business by 22. He used to do DoorDash just to buy enough time to figure this out. In this episode he walks me through his entire UGC playbook. The one he used to get his first app to $20K in 30 days, and the one his current app is using to sit at #34 in the App Store right now. If you've got an app idea or you've shipped one and it's not moving, this...