My Digital Farmer Podcast

What if you were a travel guide, engineering your client through a prescribed "perfect" journey through your brand? What stops would you craft along the way to make sure they experienced success as quickly as possible? That's what this episode is all about. Learn how to map out your brand's customer experience.

What happens immediately after someone buys your signature product? If all they get is a confirmation email, then this episode is for you. We talk through why an email welcome sequence can be a super powerful way to onboard your customer, and I share my exact template for how to build your own.  

I bought a new air fryer last month. The "unboxing" experience was so top-notch, that I decided to make an entire episode about it. In this tutorial, I'm going to challenge you to think about how you are engineering the moments AFTER a person buys your product. Excite your customer and you'll have them coming back for more.

What can a haunted corn  maze teach you about marketing? Turns out... a lot! In this episode, I share the concept of "pre-framing" your customer journey, and how to build doorways in your brand.

Pricing your CSA can be tricky. It's not just a matter of expenses, profit margins and knowing what the market can handle. There's a psychological and emotional component to pricing. In this episode we talk about why a person might think, "It's too expensive," and help you find the price that "feels just right."

Testimonials are a super simple way to start increasing your sales. But are you using them?! Sometimes we don't always know where to put them. In this episode I share 12 easy places you could be placing testimonials to help your buyers say YES.

Be honest... how often do you look at the reviews on Amazon before buying a product? (Every time, right?!) Testimonials are one of the primary triggers to getting someone to buy your CSA. In this episode we talk about how to find great testimonials...

Part of building out a new website is choosing your platform. This can often get farmers stuck in their tracks because it feels overwhelming. In this episode I go through 6 questions to consider so that you choose the right platform for you.

Can you describe what you do in a nutshell? That's your tagline. Don't make it complicated or fancy academic language. Keep it simple. In this training, I share the 3 parts of a great farm tagline that will help you draw in new customers.

Are you talking too much about yourself in your marketing? In this episode I share an a-ha moment for our farm that fundamentally pivoted how we marketed our farm. In this episode, you'll learn what this mindset shift is and how it will clarify your strategy.

How well do you know your customers? Using telephone interviews is a great way to do market research. In this episode, I talk you through how to identify your best customers to research using telephone interviews. The result will blow your mind.

Website redesign... did you just groan? Building a website message can feel overwhelming. But it's absolutely critical to finding new customers. In the episode we talk about 6 common website mistakes so you can fix them!

If you want to be effective at marketing, you'll need to learn to think and talk like a cave man. In this episode, I teach you the three questions your messaging MUST answer to keep your customer from getting confused.

Today's guest is Michael Kilpatrick, host of the Thriving Farmer Podcast. Michael shares his tips for how to make the most out of a farming conference and leverage the networking opportunities at these events.

You are NOT selling just vegetables. As a CSA farmer, you're actually selling something a WHOLE lot more valuable. In this episode, I talk you through what that is, and why it's imperative that you change your messaging to focus on it.

A well-written customer survey can give you valuable intel to help you better understand who your ideal customer is, how they think, and what they value. I share my tips for how to craft a great survey that will actually help you write better marketing.

Trying to figure out what kinds of stuff you should be building for your marketing strategy? In this episode, I share my list of the top 10 marketing assets I think matter most. Use this list to guide your first steps in building out your plan.

Look inside the great CSAs, and you'll likely find specific mechanisms in their business that "surprise and delight" their customers. In this episode, we talk about the power of the surprise and delight factor and how it looks in practice for your farm.

Bulk buyers are my quintessential buyer. When I realized the amount of income these CSA members were generating for me, I began to ask myself: "How can I turn more of my CSA members people into this kind of buyer?" In this episode I share my framework.

I'm going to teach you about an awesome tool that has been helping me convert CSA leads into customers quickly... it's a video email messaging app called BombBomb. Learn how to record a video message right from Gmail and hit send. BOOM.

Want to learn a way to keep your CSA customers deeply engaged with your farm in the off-season? In this podcast I teach you step by step how to build a "challenge" - a content strategy used in online marketing to grow your clients into raving fans.

If you're a beef or meat producer... this episode is for YOU. As a follow up to episode 25, I walk you through a practical example of how customer objections kept me from buying a side of beef. Get ideas for how you can overcome them.

Something is keeping your customer prospect from buying... What is it? Do you know? Identifying your customer's "objections" or obstacles that are stalling the purchase is a key part of your marketing strategy. Learn how to ace this!

Do you wish more of your CSA members would renew for next year EARLIER? Do your "early bird" sign ups work? In this episode, I share my framework for how I build my early bird renewal campaign to get a LOT of my members to decide YES before Thanksgiving.

What if your social media posts were more than just cool pictures of your farm's produce or calls to shop the market? In this episode, I teach how to create "Content Pillars" that help you not only connect with your audience but promote your unique brand.