My Digital Farmer Podcast

Word of mouth marketing has been called the most valuable form of marketing. It's responsible for 19% of all purchases and influences as much as 90%. Yet today fewer than 1% of businesses have a strategy to leverage these conversations. In this podcast, we'll share what to think about as you set up a referral system, and give you several examples of how you can build a mechanism in your business t...

If you're like most CSA farms, you've added a lot of new members in the last year due to COVID. Now you might be wondering, "How do I make sure they stay?" In this episode, Benzi Ronen of Farmigo shares what he's learned about how to keep your CSA members coming back. We also talk about his popular CSA management software tool and how it's helping farmers with customizable shares. If you're in the...

Getting the right people into your business matters. In this episode, we interview special guest Cole Jones of Local Line who shares his best practices on how to build systems that "qualify" your leads so you don't end up with a revolving door in your business.

One of the most common questions I hear from CSA farmers as they scale is "What CSA software system should I use?" This week, I created a podcast resource where I interview the founder of Harvie.farm -- and we talk about how this platform can help the right farmer build a strong CSA community.

If you're a farm looking to scale into regional or national shipping, then today's episode is for you. I've got Brooks Hitzfield from Seven Sons Farm, who has helped his little farm scale to 6 figures, by leveraging the power of online marketing, e-commerce and shipping. Brooks shares the 3 secrets to building an effective shipping and delivery system for your farm using Grazecart. He is a great e...

Writing your email list every week... ugh. Do I really have to? In this episode, I share why this system in your business is SO important. I also share 7 topic templates that will help unlock your writer's block the next time you sit down and try to think of something to say. Practice makes perfect! 

I interview CSA farmer Liz Graznak from Happy Hollow Farm in Missouri. As you listen to her interview, pay attention to the intentional experiences she gave herself before she started a CSA in earnest. All these experiences helped build her confidence that she could actually provide what she promised to her CSA members. She also shares some of her other secrets to success. This is full of GOLD. Ta...

Last season, Stacey decided to take the plunge and pivot her farm business away from the farmer's market towards CSA. The result was a life-changing moment for her and her farmer husband, who discovered the power of CSA community relationships. Hear their inspiring story of their CSA "farm-ily."

In a season when CSAs are once again "hot," many farmers may be asking themselves, "Should I start a CSA for my farm?" In this episode, I interview my life partner, Kurt Bench, as we explore the 10 qualities that we think will help you have an edge. Ask yourself if you have some of them before you pursue your CSA dream.

Are CSAs on the rise? Here to stay? Or on the decline? In this episode, I invite Claire Strader from the CSA Fairshare Coalition, to share recent data from her coalition member survey. We take a look back at 2020, and ask: "Where is CSA going in the future?"

People don't buy based on your product's features. They buy based on your product's results. In this episode, we talk about the importance of knowing your product's "promised result," and learning how to lead with THAT as you go for the sale.

Building a promotion plan isn't just figuring out a plan for what you want to SELL. It also should include marketing strategies for getting your prospects and customers to do OTHER things. We talk through what those "other things" are in this training.

In this episode, I walk you through my process for developing my annual promotional calendar. I walk through the 8 steps we follow every year. You'll learn the questions you need to ask along the way so that you can create your own promo plan that will guide your sales process.

Sales don't "just happen." In great businesses, there are repeatable systems that ensure that certain actions happen over and over again. In this podcast, I share 8 of the most important systems you need to optimize to build happy customers and more profits.

I've used email a LOT in my farm business. Now I share which of them are the MOST beneficial to your farm in acquiring a customer and turning them into a lifelong buyer. Learn what they are and what goes inside them. 

My private Facebook group is the fuel that is powering my CSA's momentum. Without this platform, our CSA would not be the same. How am I using this tool to add value to my CSA and learn about my members? I share 7 ideas in this episode! Use this as a roadmap to start your own CSA group!

My CSA for next season sold out in just 2 weeks using my early bird presale campaign formula. In this episode, I share the big take-aways that led to this awesome result!

I walk through the second part of my two-part series on how to research your customer. If you want to become great at marketing, you MUST make knowing your customer a priority. I share what information matters most. Don't miss this!

Here's the secret to becoming great at marketing: know your customer. If you've done the work of asking the right questions, everything will become clear to you. In this episode, I talk you through what you need to find out. 

Want to learn from a seasoned CSA veteran farmer? Then you'll want to listen to this episode! Cassie shares how she has adopted many digital marketing strategies in her business -- what's worked and what hasn't. It's a goldmine of wisdom!

When is the BEST time to sell your CSA? Is there one? My answer is unequivocally yes . As a marketer, you are always trying to get the right product, at the right price, at the right place, at the right time. So how do you figure out when that time is?

Are you doing a sales push to get your CSA members to renew early? If so, did you know there are some things you can be doing NOW to "grease the wheels" to get them in the right mindset to say "yes?" I share what those things are in this episode.

In this episode, I interview Farmer Sarah Judd of Meadow Lynn Farms. She shares how she used my early bird sales formula to help her get more of her CSA members to commit to her farm earlier than ever before -- giving her peace of mind over her winter break. 

I interview CSA meat farmer Sharon Mauzy! She and I talk through how she found her first group of customers (a BRILLIANT strategy!) and how she took that small group and turned them into a loyal following.

If you're planning to do an early renewal registration period this season before November, then I recommend you make sure you do THIS. A quick tip!