My Amazon Guy

Send us Fan Mail Framework - Agency Best Practices Below is the most important conceptual framework of the MyAmazonGuy Agency. Every task you work on should follow these basic parameters. Understand the Scope. Review contract terms if new project Review request from client/Steven. Ask questions if anything is unclear. Raise flags if you think project will take a long time. Example: You need to com...

Send us Fan Mail Priorities shift a lot, so how do you know what the most important action is to take right now? Here's our prioritization tree that we use at My Amazon Guy. Stranded/Closed Listings - Anything that prevents an active item from selling. Suspensions Listing yanks Policy violations Hazmat Shipments -Items that need to ship into FBA. Keep at 60-90 day supply. Account Launches, da...

Send us Fan Mail Get Amazon Consulting at https://myamazonguy.com/ Pros & Cons of Hiring An Individual Employee vs. An Agency When your company needs additional “hands on deck,” the first option most companies think of is to hire another employee to join their company. While that may work for many companies, for others the cost of hiring someone and adding on another full-time salary to an alr...

Send us Fan Mail Just in time learning: Learn it literally right when you need to execute it. Scale of No Return: Build a business that has to operate at a higher level and can never go back or it will fail. The downside is it could affect planning, may be rough around the edges. The good-side to it is you execute in an agile fashion, focus on specific areas, and let the action dictate the strateg...

Send us Fan Mail Every story starts with a stranger comes to town or a man goes on a journey. Today we talk to a man who has gone on an Amazon Journey and we’ll ask him what went right, what went wrong, and where he is heading next. Running an Amazon business - all that credit is on you. But so does the demand and risk. Jon Elder is a Black Label advisor and grew his Amazon business to more than 1...

Send us Fan Mail When you sell an item online, what happens to that package? Today we talk to a package tracking expert. Riche Devine Head of Partner Marketing at Route. Before we talk about the journey of a package, first what is Route and what do you guys do? What’s the journey of a package? Why should sellers care about the last 3rd of a package journey? Conversion Loyalty Monday announcement I...

Send us Fan Mail How do you systematize your business and make delegation easy which increases your scalability? We talk to Trent Dyrsmid, Founder of Flowster, host of the Bright Ideas podcast, and founder of a multi million dollar reseller that ranked #254 on the Inc 5000 list in 2019. Get your free Growth Accelerator Pack (Value $299) at https://flowster.app/myamazonguy/ Tell me your Amazon stor...

Send us Fan Mail For entrepreneurs, being a business owner selling on Amazon is the only path they seek. For others, there's desire to tack the corporate track, being an eCommerce marketing manager of Amazon. Today we talk to an aspiring Amazon eCommerce marketing manager Jacob Privette about his path. Jacob is a former agency employee at My Amazon Guy. And he's seen both sides of this e...

Send us Fan Mail How do you know when to burn your ships, quit your full time job, and make Amazon full time? We speak to Todd Welch, host of the Entrepreneur Adventure podcast and Amazon Seller.  Todd left his job too early in the process and ended up going back to his 9-5 job. He's still working in fact. He shares his mistakes and advice to know your numbers before you make the leap yoursel...

Send us Fan Mail How do you buy or sell an Amazon business? Today we talk to an expert broker who will shed light on this question. Mark Daoust, Founder and CEO of Quiet Light Brokerage sits down with us to talk about strategy. How do you buy an Amazon business? Type of car? Budget?  Buy business with weakness where you have strength Why buy a business instead of build one? Buy then build - book....

Send us Fan Mail Recovering Physical Therapist Mike Zagare, who likes to be introduced as the "Creative Guy" from PPC Entourage, talks PPC and Advertising strategy on Amazon.  Margins Margins impact profitability. Scale good campaigns. Why higher ACOS could be good. How do you get a higher conversion rate on ppc? Find keywords that are not converting. 6-7% conversion under performing Dra...

Send us Fan Mail Starting a business is daunting. I speak with Dan Pope, a meteorologist, who has 40 years of Television weather experience (He's my dad) and we talk about how we started a business in less than 72 hours and soft launched it.  Checklist on what to do to get your business up (These are my actual notes that we followed, create a Google sheet and put everything you do in one plac...

Send us Fan Mail How can you beat the competition through bundling or kitting. Kristin Ostrander, creator of MommyIncome.com and host of the Amazon Files podcast. Why should we bundle? Race to the bottom is avoided.  How do you bundle? Frequently bought together How can you beat the competition through bundling? Bundling myth - have to lower price Hangry kits Mommy Income kitting 200 skus 1 year p...

Send us Fan Mail Have you ever wanted to write a book or sell books on Amazon? This is the podcast for you. Today we talk to a visionary who knows how to help you reach the coveted title of "#1 Best Seller on Amazon." Ellen Violette is an award-winning book and business coach, multiple #1 bestselling author, podcast host, CEO of Create A Splash and a Grammy-nominated songwriter. Her firs...

Send us Fan Mail Amazon in person meetings tend to be a lot power points and hot air. After they show you some cool looking charts but meaningless fluff... They will likely put the onus on you to help yourselves and ask for lower prices. Spend more on ads. That kind of thing. If you press them to ask what they will do for you I would be surprised to hear you come out of this meeting with anything...

Send us Fan Mail You’re building a business. But why? Is it to flip it and sell it later? Or are you building to hold it forever? For some of you - you’re building an Amazon business to become an entrepreneur and not work for “The Man.” Whatever your reason, this will be an authentic reveal of my personal journey on this question as a Founder and sole owner of the My Amazon Guy agency. My name is...

Send us Fan Mail The Good Better Best product strategy helps improve conversion rates, traffic, margins, and more. It's a core ecommerce strategy - Steven Pope. How Marcus Lemonis Saved a Dying Business From Its Feuding FoundersHere's how the host of CNBC's The Profit , got failing drums company SJC back in the black " Diversify the product line. Instead of making custom drums...

Send us Fan Mail There’s a battle between Digital native brands and national retailers with brick and mortar presence. And while there’s room for both to sell on the platform, today we will look at how both digital native brands and brick & mortar brands need to compete with each other, and where their weaknesses and strengths lie.  I’m now joined by James Thomson, Buy Box Experts & PROSPE...

Send us Fan Mail Selling internationally can feel overwhelming. Today we talk to an Amazon expert who will help you simplify the process to expand your business to other countries. Kevin Sanderson, host of the Maximizing Ecommerce podcast and a successful Amazon seller. Kevin is fresh off his PPC summit where he gathered some of the top PPC experts and if you didn’t participate in that I recommend...

Send us Fan Mail We talk with a Trademark expert who has filed more than 1000 trademarks. We’ll talk about everything you need to know about trademarks for your brands. Preston Frischknecht https://brandregistrytrademark.com/ 1000 Trademark registrations What’s the funniest ™ you have had to file. (Four letter words) Who are you and what you do you do, tell me a little bit about what you do. How t...

Send us Fan Mail Get Amazon Consulting at https://myamazonguy.com/ My adjustable dumbbell listing has been doing really well. It is the number 4 bestseller in the fitness weights category on amazon. It looks like I will be out of stock in two weeks, having sold half the stock in the same period of time. I have ordered another container of these dumbbells but it won’t arrive for around 3 months. In...

Send us Fan Mail How does an Amazon agency work, how does My Amazon Guy run? In today’s podcast I reveal how I run the agency like a news organization. Many of the principles I use are applicable in most organizations. Roles in a news organization General Manager News Director TV reporters Anchors Producers Sales Reporter for 2 years before I started MAG and before I got my MBA. In Idaho and Wisco...

Send us Fan Mail Signup for ShipStation . How do you automate shipping across your marketplaces, Amazon, and website? One of my favorite solutions is joining our podcast today to talk about ShipStation.  Cody DeArmond - Sales Director at ShipStation. First 20 employees ShipStation and now the rest is history. You’re busy right now.  How do you deal with Amazon delayed shipping FBA. So why Shipstat...

Send us Fan Mail To get 15% off Zon Tools use promo code "myamazonguy" Tarik Ozkan CTO of Zon Tools Search Term Isolation Philosophy to only advertise on converting keywords Decreasing bids doesn’t always lower ACOS Zon Tools - Automation of PPC Automate existing campaigns Bulk Editor Zon Tool has a dozen of product offerings, all with their one unique Trademarked name. Algorithm Black B...

Send us Fan Mail Get Amazon Advertising Management at My Amazon Guy . You can search for campaigns, ads, keywords and product targets, and ad groups by entering all or part of the name in the search box at the top of the table. By layering multiple filters you can analyze specific performance drivers based on the benchmarks you set. To search in the campaign manager: Navigate to the campaign manag...