My Amazon Guy

Send us Fan Mail Portions of Seller Central went down Wednesday morning. I suspect system outages again on Black Friday or possibly Cyber Monday. Order reports will be delayed, not unusual. Lots and lots of glitches today. Affects reporting, shipments and more. Black Friday deals launched early this year Seeing some FBA items lose buy box to MFN. This happened in May during peek buying on Amazon....

Send us Fan Mail Michael Erickson is the CEO of Ad Badger, easily the best podcast that is dedicated to Amazon PPC. I've listened to them test real case studies, doing things to prove them so to speak. When Amazon misleads or doesn't transparently share how things work, these guys know how to cut through the thick of it and figure it out.  PPC, the most important thing on Amazon or the m...

Send us Fan Mail Bill LaPierre |  Catalog Strategies , Catalog Survival , Catalog Trends I’m not going to recap Covid cases or report on the retail sales shifts – we already know that store traffic is down or non-existent, and as the virus cases grow, fewer consumers will venture out. Be glad you have a direct to consumer business. However, here is what I’m hearing from readers and clients about c...

Send us Fan Mail Judson started his career as an actor . He met his wife Kelly Overton in Hollywood (she stars on Netflix series Van Helsing as Vanessa Van Helsing, a Syfy fantasy drama) but left Hollywood to become an Amazon seller.  Most important skill from being an actor to help as an Amazon seller: Storytelling. Make the visuals match the solution to the problem the consumer has. Listing we a...

Send us Fan Mail Joe Shaw is a food Scientist with formulas on barbecue seasonings. Won the National BBQ Association contest 1st place. My favorite seasoning Joe has made is the Slap Apple Bourbon . As a current My Amazon Guy client, he joined us because he didn't know what he didn't know. Mike Mills is the LEGEND - won Memphis on Main 3 times.  "Start with what your confident in, b...

Send us Fan Mail My father now works for me, I talk about how backed up Amazon is, how more people shopped on Amazon for Prime Day (And Walmart), and how my agency is doing in general. Send us fan mail here. Support the show

Send us Fan Mail Robert Ferrirer and Lee Loree Founders of Seller Investigators who run our My Refund Guy https://myrefundguy.com/service at My Amazon Guy.  Amazon Owes You Money? We’ll Help You Get It Back by chasing Amazon! WHY DOES AMAZON OWE 99% OF SELLERS MONEY? Lost and Damaged Units Damaged inventory at the warehouse Destroyed item without permission Lost inventory at the warehouse Carrier...

Send us Fan Mail After you've completed all the best practices, your PPC, SEO, Design, and Catalog are setup, you may consider. Check out Seller. Tools. How are sellers using more advanced strategies with chat marketing right now? Won Many Chat top developer award. Journey a customer goes on. The flow is the journey. Advanced straetgy staying accessible. Have processed $10,000,000 in rebates....

Send us Fan Mail I saw my sales pick up 26% on 11-14-20 and that's unusual for a Saturday. Telling me that the Christmas Season purchase behavior has officially begun! Get help from the best Amazon agency in the USA at www.myamazonguy.com Support the show

Send us Fan Mail Mark Lewyn, long time Amazon seller who just wrote a book about his journey on Amazon. Serieral entrepnuer. Former journalist. Jumped into the internet early. As a journalist, you have no fear. When Mark was a journalist, you could reach out to people like Steve Jobs and Bill Gates and they'd pick up! You got immediate feedback from readers, you get that too in ecommerce. Tel...

Send us Fan Mail Help file: https://sellercentral.amazon.com/gp/help/G200390640 Use proper case only if you sell a medical related product. "Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description." Get Amazon Consulting at https://myamazonguy.com/ #amazonsel...

Send us Fan Mail Everybody wants to grow their Amazon sales. That's why you're subscribed to my podcast most likely. There's two fundamental ways to grow sales.  Increase your traffic Improve your conversion rates Inside of increasing your traffic are two primary methods: PPC advertising Search Engine Optimization Inside of conversion rates are: Cataloging Merchandising Design like...

Send us Fan Mail There’s a lot of implications in an increasingly mobile world. Amazon has increasingly become mobile first. So today we talk to Wes Pomeroy, who is the Director of Digital Merchandising at Verizon Wireless. You heard that right, we landed an interview with a director at Verizon Wireless. Data is useless, insights are priceless. Wes and I used to work together at Moxie Interactive...

Send us Fan Mail Payoneer continues to impress with integrations and partnerships with Walmart, Wayfair, and other global marketplaces. Today I talk to Ben Stein, partnerships manager at Payoneer about finance and what he’s seen in his ecommerce career as a business analyst. About Payoneer : Simplify your international business transactions with Payoneer. Get paid in multiple currencies, bill your...

Send us Fan Mail Watch on YouTube for demo.   Amazon advertising news and updates https://advertising.amazon.com/blog/whats-new-with-sponsored-ads-and-stores-september-2020 Sponsored Brands creative and reporting enhancements New deal messaging options available for Sponsored Brands Your Sponsored Brands ads will now feature deal messaging and badges, without having to create deal-specific headlin...

Send us Fan Mail [00:00:00] There is a technology war out there right now, and most people don't realize it. I don't think people are talking about this and this is a very strange subject and is very loosely related to Amazon cell. So you're not going to hear, like, how to grow Amazon sales and this particular podcast. But I felt so strongly after seeing the signs that I wanted to t...

Send us Fan Mail Parentages no longer combining reviews, the norm is now seperation  Vine will start charging on seller central as early as January. Amazon Live - getting hot, need iphone app. Can no longer due partial refunds on Amazon, must do a full refund. One work around is to ask customer to open a return request and charge a “restocking fee” Book a coaching call with My Amazon Guy at https:...

Send us Fan Mail Vine Canada: https://sellercentral.amazon.com/vine/ref=xx_vine_dnav_xx Has it's own set of 5 enrollments. Global Export setting: https://sellercentral.amazon.com/gp/ssof/configuration/index.html/ref=xx_fbasettings_dnav_%5E NARF (North American Remote Fulfillment): https://sellercentral.amazon.com/rafn/inventory www.myamazonguy.com Support the show

Send us Fan Mail Growing traffic to your website through SEO is a free and longterm solution to increasing your sales. Even if you don't focus on your website, and are an Amazon seller, take 5 minutes today to set your meta tags for your homepage. I tell you how. 3 Tips to Improve SEO Traffic to Your Website Set the HTML Title and Meta Description of your homepage. Title tag 60 Characters Met...

Send us Fan Mail This survey and inforamtion comes from Cleveland Research Company .    Business Performance & Profitability: Online channels continue to drive better than expected demand with 70% of respondents indicating their Amazon sales trended ahead of plan in 3Q. Profitability, however, is a growing concern for many manufacturers, with 46% citing they expect their profit margins to decl...

Send us Fan Mail Nils Oldörp lives in China and has become an expert in sourcing. But he got off to a rocky start and shares his story with My Amazon Guy.  How was your experience sourcing in China when you started? Cultural issues China understands tough competition Learning tax Have sourced 1000 items in past year Only 10% of sellers do the 2nd order (reorder) Chinese going direct to consumer, f...

Send us Fan Mail Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon joins My Amazon Guy for a podcast on black swan events.  She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Exciting to have such a great expert on for our 100th podcast episode! What’s your story Health...

Send us Fan Mail Intellectual property is NOT a sexy topic. But it’s a hot topic in 2020 as the landscape is changing. Amazon is making it easier to control IP and get on brand registry faster. Today we talk to Steven Forte with an IP law firm Smith Hopen to learn some of the latest and best practices.  Why should Amazon Sellers invest in intellectual property? Amazon project zero. https://brandse...

Send us Fan Mail I feel like the taxi driver of ecommerce. You get 100 economists in a room and 100 taxi drivers and ask them how they economy is doing and the taxi drivers will be far more accurate. Get Helium 10 to track suppressions https://www.helium10.com/?crsh_reqid=1296071&aid=427 Prime day post mortem Buy box percentages cut in half Listings flipped from FBA to FBM in buy box Sales lif...

Send us Fan Mail Expertise is hard to quantity and qualify. In our conversation today I want to talk about the varying differences between expertises. When you run an Amazon business, you need to be an expert in one of the following 3 areas. Then any niche area within each of these, you need to hire out tools and experts to get help. Finance Operations Marketing List of 3rd party services we recom...