Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Where to listen?
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Episodes
Stuck in India During COVID-19 with Sean Halls #24 31.03.2020 36:22
Send us Fan Mail Sean Halls is currently in India in the midst of a shutdown and COVID-19. To get a flight out of India right now it would cost $6,000. Sean is hunkering down. I used to go to high school with Sean and we played chess, basketball, and MTG back in the day. Today Sean runs a team of developers in medical technologies. His career path went down the development work track. During a Ha...
Should I Drive Traffic to Amazon Brand Store or Listing Page? Advertising Sponsored Brands 2020 #23 31.03.2020 7:46
Send us Fan Mail Get help with Advertising management: Buy a Brand Store Page $350 Custom Image Brand Advertising Release: Get Amazon Consulting https://myamazonguy.com/ #PPC #BrandStore #SellerCentral Support the show
What Photos Convert the Best CTR for Sponsored Brand Ads Amazon Seller Central #22 31.03.2020 6:18
Send us Fan Mail New Custom Image Video Demo This video came from a comment on our custom image video: What photos convert the best CTR? In the video I show how people with smiles, the product in use, or a lifestyle image showing the end product are the best way to get customer interest. CTR = Click Through Rating % of the number of people who see an impression vs who actually clicked on the ad. G...
Amazon Rewards Reporting Review Manipulation #21 28.03.2020 15:10
Send us Fan Mail I received in the mail an offer for a $10 gift card if I submitted a 5-star review for a product I had purchased more than a month ago. This is a blatant violation of Amazon rules. You can't incentivize a review on Amazon. So I reported it to Amazon on my buyer's account. They gave me a $10 promotional credit for the trouble and I didn't even ask for a credit. That&...
How to Hire Your First Virtual Assistant and their Job Duties for Amazon #20 25.03.2020 20:27
Send us Fan Mail Start here to post a job for candidates in the Philippines. They speak English, may have prior Amazon experience, and are hard working individuals. Post your first job posting and get immediate candidates for $3-6 an hour. Things you could hire an Amazon VA for: Customer Service Stranded Inventory Listing Checkups SEO Design Content Writing Customer Service Video/Audio editing Dat...
Outsourcing and Remote Work Increasingly Important - Interview with OnlineJobs.ph Founder John Jonas #19 24.03.2020 31:56
Send us Fan Mail Why outsourcing is even more relevant today. Guest with John Jonas, Founder of OnlineJobs. PH who has 26 members of his team in Philippines. Why VAs Get help they need Focus - time back in life Who are they How to find them Philippines 100 mil population vs 1.3 bill in India Started changing 10 years ago. Culture - Super loyal. Hard working. Want to make you happy. Businesses are...
NEW Amazon 2020 Ad Image Sponsored Brands - Cheaper BIG IMAGES #18 24.03.2020 8:43
Send us Fan Mail A new low cost method to boost sales, spread brand awareness, and increase sales on your account. Video Demo . Step by Step guide. Sponsored Brands – Custom Image Campaign Sponsored Brands is an advertising method for brand registered Amazon accounts, such as yours. Sponsored Brands are Amazon ads that feature your brand logo, a custom headline, and up to three of your products. S...
Amazon Delays Shipping 30 Days COVID-19 Corona Impact #17 23.03.2020 2:07
Send us Fan Mail Amazon Delays Shipping 30 Days out into April 2020 COVID-19 Corona Impact - Turn on MFN ASAP. Activate your merchant fulfilled capacity in Seller Central ASAP if you are affected by FBA shipments being delayed a month out. Get Amazon Consulting at www.myamazonguy.com Support the show
Trademarks: How to File and Pick a Brand Name for Amazon #16 23.03.2020 24:21
Send us Fan Mail Why do you need a registered trademark on Amazon? Get a Trademark today with My Amazon Guy. Accurate brand representation Powerful search and report tools Ability to remove listings using your brand name Brand-building benefits such as Enhanced Brand Content Do You Need a Trademark? YES. Every brand selling their products online needs a trademark. A trademark protects your produc...
Amazon is Recession Proof & eCommerce will be FIRST Sector to Recover from Looming Depression #15 17.03.2020 16:01
Send us Fan Mail World Wide Depression is looming right now. Amazon is recession proof. Ecommerce will be the first sector to recover. Cash on hand is king. COVID-19 and Corona impact. Savvy entrepreneurs will go on buying spree in the next 14-60 days buying businesses going bankrupt because they don’t know what to do. Ammo is out of stock Gold prices went up $46 today https://www.apmex.com/spotpr...
Amazon Shuts Down Inbound FBA Shipments - Activate MFN! #14 17.03.2020 5:45
Send us Fan Mail Amazon is pausing inbound FBA shipments until April 5. If your company is able to ship MFN (Merchant Fulfilled) we recommend duplicating skus to offer MFN as an option to customers. When your FBA stock runs out, MFN kicks in. We keep MFN pricing $1 higher so FBA runs out first. This will maximize your sales during these volatile times. When many competitors stock out, you'll...
How to Adopt Project Management for Your Business #13 16.03.2020 22:30
Send us Fan Mail Project Management is tricky because of all moving pieces. Joined today by My Amazon Guy Project Manager Dustin Fenton. Is project management different than another field with Amazon? · New things occur consistently – you must be abreast of new changes and trends with little warning · Amazon and eCommerce gives the project manager slightly less control than you wou...
Price Gouging vs Market Shortages, How to Fix the Gap Period with Amazon #12 16.03.2020 23:18
Send us Fan Mail UPDATE: The Man With 17,700 Bottles of Hand Sanitizer Just Donated Them "A key political and economic issue, and one that has been debated after every natural disaster for at least the last half century, is this: Should we allow market prices to rise temporarily following disasters and allow entrepreneurial “price gougers” to temporarily play a role of providing critical supp...
A+ Enhanced Brand Content Best Practices #11 15.03.2020 18:54
Send us Fan Mail Merima Makelja is our special guest today, she is the Design Director at My Amazon Guy and has developed hundreds of ASIN A+ enhanced brand content. Thanks for joining me Merima. Steven: A+ content is now recognized by most sellers as the most important thing they can do to increase sales outside of ad management. So I’m excited to have you talk about what it takes to do good A+...
Amazon Cracks Down on Price Gouging, Sellers Hoarding Thousands of Hand Sanitizer #10 14.03.2020 18:36
Send us Fan Mail NY Times Article: Book a coaching call "On March 1, the day after the first coronavirus death in the United States was announced, brothers Matt and Noah Colvin set out in a silver S.U.V. to pick up some hand sanitizer. Driving around Chattanooga, Tenn., they hit a Dollar Tree, then a Walmart, a Staples and a Home Depot. At each store, they cleaned out the shelves. Over the ne...
Kevin Strawbridge on Entrepreneurship and Business Development #9 13.03.2020 23:15
Send us Fan Mail Kevin Strawbridge , an experienced CEO and entrepreneur, joins the podcast and speaks about his history of working with Amazon since 2001 with JCPenney. Kevin has also been the CEO of ClickBank, and a leader of many other companies. For our listeners can you tell us about how you and I met a few years ago? Kevin and I first met when he was President of MAG Retail Group. Kevin hi...
Amazon Seller Interview Gregg Rosenfield, Former Clear Channel Executive #7 12.03.2020 24:56
Send us Fan Mail I’m joined by Gregg Rosenfield who is a former Clear Channel executive and owns his own media company. Gregg has been dabbling with Amazon for the past 2 years. Clear channel Prime Time - 275 employees 22 P&Ls. Each newspaper had its own P&L. Find the trends. You have a plan. Budget goes down on paper. Budget to actual. Plan for that month, then what actually happened? Top...
Hire Technicians NOT Marketers for Amazon #6 11.03.2020 20:14
Send us Fan Mail Selling on Amazon is a game of finding Where’s Waldo. You need a technician to find Waldo. You know how each page has a different setting? That’s Amazon. A marketer is better at running the same playbook over and over again, traffic, and conversion. A technician can troubleshoot anything. Your Amazon company will be far more successful if they hire technicians. Mar·ket·er: a pers...
External Traffic is King on Amazon #5 11.03.2020 10:54
Send us Fan Mail Amazon Advertising Attribution Setup. Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising. Here’s what you need to do: Register for Amazon Attribution Accept t...
Amazon Seller Story New Wave Swim Buoy #4 10.03.2020 59:53
Send us Fan Mail I sit down with Andrei Lozovik, owner of New Wave Swim Buoy, a million dollar brand. https://www.newwaveswimbuoy.com/ . This guy is the best in the business at crowdsourcing content. He drives more earned traffic through social media so I’m excited to talk to Andrei How did you start your amazon business What did you learn along the way What did you learn in the last week? Why hav...
Amazon News - Pinterest Ads - FBA Fee Changes #3 09.03.2020 23:52
Send us Fan Mail Spider Web Tool: Yasiv.com is an interesting tool we came across and wanted to share with you called “Yasiv”. You can put in any ASIN (Product) into it and it will spit out all the items connected to the listing. According to the tool it’s an “Amazon visualization that shows similar items based on ‘Customers who bought this also bought…’ data from Amazon.” There’s nothing immediat...
Selling on Amazon is Getting Complicated as Amazon Enters the Maturity Lifecyle Phase #2 07.03.2020 33:17
Send us Fan Mail Amazon has gone from 2 day shipping to 1 day shipping to PRIME NOW. Selling on Amazon is no longer just about listing a product. Non-sophisticated sellers are going to go under, and sell to other complex selling machines. You need to open up manufacturing in the USA right now. You need to get in on all the new programs: Social Posts Feedback Whiz https://www.feedbackwhiz.com/?r=v...
Learning to Sell on Amazon is Hard #1 07.03.2020 32:11
Send us Fan Mail Learning is a rather difficult thing to do. · Information over load. · Distractions · Took me a few days to learn how to setup a podcast recording. · Theory vs practical knowledge to actually go execute I have a youtube channel with more than 100 videos answering technical questions with tutorials on how to do stuff within Seller Central. There a...
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