Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
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Episodes
Ecommerce News 1-22-21 23.01.2021 4:53
Send us Fan Mail Strong start to e-commerce in January (UK data) . IMRG reported 70% year-over-year growth over the last four weeks in the UK, coinciding with a strong finish to the year in late December. Electronics and Home/Garden were the fastest-growing categories. · Amazon advertising a clear winner in Q4 according to Kenshoo. Yesterday, digital marketing agency Kenshoo reported a &quo...
Juicy Amazon Tips with Daniela Bolzmann, Mindful Goods #147 22.01.2021 31:51
Send us Fan Mail Living in Peru, eating juicy mangos, Daniela Bolzmann shares some basic tips to improve Amazon sales. How we create listings for Amazon in 3 simple steps. How are you going to get found on Amazon? Word Tree - great tool to get your copy started for SEO. No monthly subscriptions. Main image to get clicks 3D Render might be superior to be crisp to get more clicks. Get them to buy Pr...
Scaling vs Growth: Delegation & Talent with Yoni Kozminski #146 19.01.2021 39:05
Send us Fan Mail Yoni Kozminski scaled an Amazon business from 2 to 5-million and built a Phillpines team and sold it to Thrassio. Sellers get stuck deep into their Amazon business, but how do you focus your day and get out of your business. Yoni has a decade spent in building digital strategy. We speak a lot about using talen to grow your business. Consulting business: www.weareescala.com Talent...
Selling Jewelry on Amazon with Kristin Cherry Jackson #145 17.01.2021 34:30
Send us Fan Mail With 10-100-million jewelry skus on Amazon, it's hard to enter this market. Kristin Cherry Jackson was the first category manager of Nordstrom.com and did everything from necklaces to men's underwear. She joined Amazon and ran their jewelry category between in 2015 and 2018. So she's one of the most qualified to talk about selling jewelry on Amazon! What's the...
Amazon Journey: Mina Elias Dynamite 7 Figure Supplements Hustler #145 14.01.2021 47:55
Send us Fan Mail Mina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal...
Advertising Basics with Destaney Wishon Better AMS #144 12.01.2021 33:56
Send us Fan Mail What's on your mind today? How far as we come along with Amazon ads. Day parting doesn't work, because there's not enough data to back it up. Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day. Correlation of a bid management. Keyword example "Highlighter" If you don't get impressions,...
Advertising Payments: Ads Offline for 5-7 Days, Delayed Credit Card Payments, CAREFUL! 11.01.2021 2:38
Send us Fan Mail Just a short public service announcement that if your advertising payments get delayed, new credit card, delayed payments, or maxed out, your ads can offline for up to 7 days! Be careful. One solution is move off of paying for ads by credit card into paying by account balance out of Seller Central. Support the show
Amazon is JUST BEGINNING: Chris Fryburger nReach #143 11.01.2021 37:27
Send us Fan Mail "If you're selling something, you can follow Jeff Bezos around the globe." Can't hire for the Amazon skillset right now. What is the magntidue of the boom that is going on? "With over 20 years of experience working with ad agencies, Chris has worked across most industries and brand categories. As founder of nReach.com, Chris matches Amazon sellers with tru...
Complexities with Chris Shipferling of Global Wired Advisors #142 08.01.2021 28:48
Send us Fan Mail Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Who are the buyers now and who are the buyers tomorrow? What is the difference between a listing broker vs a Professional M&A Advisor? 2021 – what happens next with M&A in the amazon eco system? Sale side engagement: Growth is strong, EIBTA is at a mark 1.5-mil, grow...
Marketing and Financial Advise with Accrue Me #141 06.01.2021 38:48
Send us Fan Mail Rob Stanley and Donald Henig join me from Accrue Me to talk about better ways to raise capital to grow on Amazon. They also teach some great bestBefore we talk AccrueMe, let's talk your background. Don I understand you have some Hollywood history and a Broadway play? Don helped finance Rock of Ages and worked with Tom Cruise, one of his funnest investment. Rob what business...
FBA vs FBM: Which is Better When FBA Delays Checkin and has FC Transfers 05.01.2021 7:15
Send us Fan Mail Question from Amazon Seller: I hope you have enjoyed the holidays and wish you all the best in 2021. So as much as we tried, due to UPS's taking ONE week to deliver the goods from SLC to Phoenix by parking the goods in Cedar City Utah warehouse and Amazon not wanting to receive the goods until now. I got 7000 units delivered yet not received for over a week now. Which leads...
UPS Partner Carrier vs LTL Shipments into Amazon FBA, Which is Better? #140 03.01.2021 14:03
Send us Fan Mail How to make an LTL Shipment, full guide: How to Create an LTL shipment on Amazon Seller Central. LTL Shipment to Amazon LTL (Less than truckload) shipments are useful when you need to send large or multiple units into Amazon’s warehouses. Below I’ll cover how to create an LTL shipment. First, you will need to select the product(s) you want to ship in. Do this by going into your i...
Amazon Reviews Impact. Profitero Report: The power of consumer reviews #139 01.01.2021 10:54
Send us Fan Mail "Consumers are 2.4x more likely to trust content createdby other people like them than content created by brandsthemselves ( Stackla ). This need for authenticity is whyRatings & Reviews are so critically important to youreCommerce strategy and why 97% of shoppers consultthem before making a purchase online. In fact, onlineproduct reviews are 3.5x more important to shoppe...
Manufacturing Impact: Chinese New Year Shut Down Starting Early January 8 #138 31.12.2020 5:52
Send us Fan Mail Due to a supposed new COVID-19 strain, Chinese New Year shut down will come early this year, at around January 8th. Normally this happens around January 20. The biggest celebrations occur shortly before Friday, February 12, 2021. Sources tell us they're seeing manufacturers shut down early, leaving early, to get their travel in early to avoid missing out on Chinese New Year...
Post Christmas Rush Mortem, Check Inventory Replenishments, Reconfigure Advertising #137 28.12.2020 5:39
Send us Fan Mail Today is a good day to check your Inventory replenishments report . Then go adjust advertising, unpausing ads, lowering bids, and set your January strategy up. Your competitors may be out of stock right now, so good time to beef up inventory more than you did last year. ✅Get 50% off First Month with Helium 10 https://crushtrk.com/?a=427&c=188&p=r&s1= Or Promo Code My...
Profit vs Growth with Tyler Jefcoat Seller Accountant #136 23.12.2020 32:43
Send us Fan Mail "For me, it all comes down to trying to measure annual return on working capital. Measuring profit (either via Post Advertising Gross Profit OR via Return on Inventory Investment) and then measuring velocity are the two key variables: I'm equally happy with either of the following two scenarios depending on my strategy: ✅ Get Amazon Accounting and CFO services https://w...
Amazon Cracking Down on Product Inserts for Review Manipulation #135 21.12.2020 6:35
Send us Fan Mail Lesley Demond LinkedIn Post: Warning! If you're an #Amazon #PrivateLabel seller, this is URGENT news for you! It just got a lot riskier to put inserts into packaging asking for positive reviews, offering free products, etc. If Amazon detects language that asks for a #ProductReview in an unapproved manner, they are demanding that all units be removed from the #FBA warehouse....
External Traffic with Michael Jackness of Ecom Crew #134 21.12.2020 41:09
Send us Fan Mail Michael of Ecom Crew has built content sites that rank for organic keywords and pushes traffic into Amazon. Writing great content, because content is king, and push sustainable traffic into Amazon. I like that "I control the dial. At any point I can switch it to another store or platform." Book reference: Who Moved My Cheese Hardest part is writing content. The 2nd harde...
Advertising Journey: Ad Advance CEO Joe Shelerud #133 17.12.2020 32:15
Send us Fan Mail Joe started his journey on Amaozn with retail arbritrage. https://adadvance.com/ He's a musician at heart, who got an engineering degree. After doing private label, and working on his advertising journey, he struggled to find a good tool to manage ads. Ad Advance started with Macros. Built a protoype then hired 3 full time developers. What are some overall strategies that y...
Prime Households spikes to 82% of America December 2020, up from 51% March 2020 #132 14.12.2020 2:16
Send us Fan Mail *According to the US Census Bureau there are approximately 122.8 million households in the US. *Pre-Covid, 51% of American households had an Amazon Prime account (62.6 Million homes) *As of December 82% of American households have an Amazon prime account (100,696,000 homes...) Support the show
Amazon News and Learnings from George Reid Launchpad Academy #131 09.12.2020 17:36
Send us Fan Mail Check out George Reid's archived information on everything he learns. DECEMBER 9th 🚀The Biggest Success Factor on Amazon + Seasonal PPC Tips 1) Creating an Amazon ad campaign with just 1 keyword in it? Utter madness? Perhaps not. The theory boils down to being granular with your campaign structure, and also being well organised. My good friend Florian believes that chucking...
Brand Name Changes Locked Until January 2nd 2020? #130 09.12.2020 5:34
Send us Fan Mail A subscriber messaged us on our contact form at our website and writes: I have 3 products and Im new to market /amazon, already listed my products at amazon via add product but it is inactive because I will have the product available in USA within couple of weeks, already hired one of amazon IP lawyer to start my brand registry. as far as amazon concerns when a seller do that they...
Inventory Management Scenarios - Flexibility is Key #129 09.12.2020 11:13
Send us Fan Mail We respond to comments with specific questions on how to handle your inventory management under duress. Should you hold, ship to 3PL, ship small amounts? We cover these questions in today's video. Great video!! Could really use your advice on my current problem revolving around this max inventory limit. Not sure which approach I should take: I have 1200 units manufactured and...
CNBC Quotes Steven Pope on Inventory Management Woes #128 08.12.2020 13:25
Send us Fan Mail Article link . Great article by Annie Palmer who writes for CNBC on all things marketplaces and Amazon: Amazon sellers worry they can’t meet holiday demand as company limits warehouse space. Steven Pope, who sells wine glasses on Amazon, expressed frustration over how the company determined the quantity limits. Pope and other sellers who spoke to CNBC said Amazon calculates how ma...
Entrepneuer Inspiration: Tenacity, The Battlefield of Amazon #127 08.12.2020 3:27
Send us Fan Mail #Tenacity noun, the quality of being tenacious, or of holding fast; persistence: the amazing tenacity of rumors. the quality of retaining something: the tenacity of memory. the quality or property of holding together firmly: testing the tenacity of the old book's binding. tenacity (n.) early 15c., from Middle French ténacité (14c.) and directly from Latin tenacitas "an a...
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