Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
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Episodes
How to Resolve A Retail Contribution Issue? 10.02.2023 9:58
Send us Fan Mail 00:00 How to Resolve A Retail Contribution Issue? 01:01 Title had disappeared but it is appearing on the back end 02:52 Download a Category Listing Report in Canada and compare data between US and Canada 03:49 Could be parentage issue or data conflict issue 04:05 Retail contribution can be coming from an alternative source 05:07 Issues has been brought up to Seller Support as Reta...
How Do You Find a Product Just by Looking At Its Search Volume? 09.02.2023 5:33
Send us Fan Mail 00:00 How Do You Find a Product Just by Looking At Its Search Volume? 00:38 Introduction 00:44 Finding a product on just looking at volume 01:13 What are you a world expert on? 01:28 What is something about tennis that you understand that almost nobody else does? 01:45 What is something that would reduce errors, like a product? 02:09 Who is going to win the guy with better gear or...
How Do I Stop Cannibalizing the PPC Ads from Wasting Money? 08.02.2023 11:24
Send us Fan Mail 00:00 How Do I Stop Cannibalizing the PPC Ads from Wasting Money? 00:38 Introduction 01:36 Showing ads which are relevant or have the highest bid 03:20 Running a branded ad even if you’re on top of organic search 03:50 How does an average person sees your ad 04:26 Older people may not understand the difference between an organic and a paid listing 04:47 Having a better main image...
How Do We Change the UPC Codes Inside the Catalog? 07.02.2023 9:54
Send us Fan Mail 00:00 How Do We Change the UPC Codes Inside the Catalog? 00:36 Introduction 00:53 Changing UPC codes inside the Catalog 02:05 A great sample of Amazon doing mindless work on the logistic side 03:20 Quick tip for fragile items 04:39 Method 1 on changing UPC codes - via flat file 04:47 Method 2 on changing UPC codes - file a ticket on Seller Support 04:54 Method 3 on changing UPC co...
Contact Customers Who Left Negative Reviews - Amazon Seller Central Tips and Tricks - Amazon FBA 06.02.2023 1:30
Send us Fan Mail 00:00 Amazon has brought back the ability to reach out to customers who left negative reviews 00:19 Go to Amazon Seller Central and go to Brands and go to Customer reviews 00:24 Reach out to opted-out buyers and offer a courtesy refund 00:38 Click the button "Contact Customer" 00:45 You can click Customer Support for product issues or Courtesy Refund 🏫 https://mag-schoo...
How to See an ASIN's Hidden Back End Search Terms & Data - Amazon Seller Central Tips & Tricks 05.02.2023 1:54
Send us Fan Mail Refer to this link: https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin= 00:00 How to See an ASIN's Hidden Back End Search Terms & Data 00:14 Go to sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=B08TRTL71Z 00:25 Put in the ASIN 00:31 Press enter at the end 00:41 Press Control+F for Search terms 01:06 You can also search for other product detai...
How to Sell Profitably on Amazon 03.02.2023 1:09:07
Send us Fan Mail An Entrepreneur at heart, currently working on training and coaching new Amazon third-party sellers to launch their business on the Amazon marketplace. Skilled in Negotiation, Sales, Team Building, Management, and Start-ups. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Finance from the University of California, Irvine - The...
See Your Top 10 Competitors on Each Keyword - Seller Central Tips & Tricks - Search Query Metrics 02.02.2023 1:35
Send us Fan Mail Reference Link: https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin= 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help ✅ Support us, buy some Swag: MyAmazonGuy.com/Swag ✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPO...
Monitor 4 Different Metrics on One Graph in Amazon Ads 01.02.2023 2:04
Send us Fan Mail 00:00 Monitor 4 Different Metrics on One Graph in Amazon Ads 00:20 Normally we can only select ACOS and Sales 00:29 Showing 2 graphs like one goes up and going down the chart 01:03 On the updated version, we have Spent, ACOS and impressions 01:09 This way you can find out different metrics and how different metrics are affecting e.g. Impressions or Cost per click 01:23 You can ad...
How to Change Brand Name on Amazon 31.01.2023 3:14
Send us Fan Mail 00:00 How to Change Brand Name on Amazon 00:11 Method #1- go to Help in the top corner 00:20 Type in the brand name change 00:29 Recommended solution will pop up and choose option #1 for changing your brand name 00:33 Select Rebrand, enter the suggested brand name in the box, and then enter an ASIN 00:46 Once you hit next it's going to create a case automatically and then Am...
New Historical Total Number of Keywords Trend Access in the Cerebro Console For H10 Elite Members 30.01.2023 1:58
Send us Fan Mail 00:00 Helium 10 Rolled out a new tool for Elite Members 00:13 Cerebro Search 00:20 Blue Button that shows Historical Trend 00:29 Shows a graph that can be sorted via keyword type 00:32 or Keyword Distribution across products 00:41 Total Number of Keywords Organic and Paid 01:20 Can pull data, export, and compare to check what was missing 01:40 Can check if keywords have gone down...
What is BSR - Why It Matters and How To Improve It - My Amazon Guy Friday Q&A - 12.16.2022 29.01.2023 1:40:16
Send us Fan Mail 00:00 My Amazon Guy Friday Q&A w/ Jason Mastromatteo & Faith Denniston 09:55 Introduction 11:33 A Helium 10 update, a new feature on Cerebro which shows historical trend 13:21 An FBA product landed cost / Amazon charges add up to more than market selling price 15:36 When to add daily budget and optimize bids 17:01 Criteria Amazon using to display social posts 20:42 Bid hi...
What Are Your Top Amazon KPI? 28.01.2023 1:26:24
Send us Fan Mail 00:00 What Are Your Top Amazon KPI? 10:11 Introduction 11:13 Age of Sage newly launch products 11:49 It’s possible to launch a product without using external traffic 12:45 Legal entity best practices 19:32 What qualifies for a Premium A+ content submission 25:58 Tips in merging ASINs and changing UPCs 30:06 How to un-enroll on brand registry 37:16 Process of fixing listing (partic...
Counterfeiters are Evil! How do I report them to Amazon? 27.01.2023 9:37
Send us Fan Mail 00:00 Counterfeiters are Evil! How do I report them to Amazon? 00:47 James’ main problem is listing hijackers 01:15 Whenever you're dealing with hijackers or people co-opting your listings it's never a fun day on Amazon 01:28 James' products are decals 01:46 James' frustrations about Amazon 02:10 Differences of the unauthorized seller, counterfeiter, and a hija...
How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks 26.01.2023 2:24
Send us Fan Mail 00:00 How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks 0:05 how to do a trademark search to see potential leads 0:15 Type in USPTO TESS search, and you'll go to the search database here and 0:20 Click this little gray button that says, Tess 0:29 Search the term of your brand, e.g., “Age of Sage” 0:43 Check the status of t...
Scrollable Images on Amazon Product Detail Pages ?!?! -- New Amazon Seller Central Features 25.01.2023 0:26
Send us Fan Mail Seller Alert: Amazon's new product listing feature lets customers scroll through images before deciding to buy. We know how much work goes into creating a great listing, so we're excited to share that you can now scroll through product images within Amazon product listing. Now is the perfect time to revamp your photos! Product images are among the most important aspects...
Best Practices to Change Legal Entity - My Amazon Guy Weekly Q&A with Faith Denniston 12.09.2022 24.01.2023 1:26:11
Send us Fan Mail 00:00 My Amazon Guy Weekly Q&A with Faith Denniston 12.09.2022 10:49 Some keyword’s CPC are higher than the actual bid 11:43 When do you think restocking inventory limits will go away? 12:45 Do I need to state my full brand name at the beginning of listing title? 13:37 Sales volume data not showing on H10’s plugin 16:10 How to check how much are we spending on individual ASIN...
Should I turn off my Campaigns Set Up to Improve my ACOS? 23.01.2023 10:18
Send us Fan Mail 00:00 Should I turn off my Campaigns Set Up to Improve my ACOS? 01:43 Should I turn off some old campaigns? 02:15 Reasons not to turn off those campaigns 02:45 If the old campaigns are meeting ACOS goals, don't turn them off 02:54 For two different campaigns, are you paying twice if the same word is used? 03:11 Never bid against yourself under any condition. 03:25 Defining wh...
Amazon Seller Central - NEW Build Your Brands Menu - Amazon Brand Registry-Amazon FBA Tips & Tricks 22.01.2023 2:37
Send us Fan Mail NEW Build Your Brands Menu - Amazon Brand Registry 00:00 Introduction 00:05 Seller Central New selection on Brand – Build your Brand 00:26 Build your Brand page put together everything in one place 01:02 Build Brand Loyalty 01:10 Grow Your Audience 01:19 Inform Your Strategy 01:26 Protect Your Brand 01:43 Brand Analytics 01:56 All the Brand Programs and benefits 🏫 https://mag-sch...
The Pains of an Amazon Seller 21.01.2023 22:16
Send us Fan Mail The Pains of an Amazon Seller 00:00 Introduction 00:47 How does a low IPI score affects how many products show up? 01:37 Pointing out every seller’s common problem 02:09 Why Amazon is screwing over Matt’s best-seller product because his IPI score went down 02:25 Some suggestions to resolve this problem 03:25 When to decide to liquidate 04:03 Make a compelling case to ask Amazon to...
The Rule of Thumb When Launching Products on Amazon: Steven Pope AMA 21.01.2023 1:38:05
Send us Fan Mail 00:00 Thursday AMA Live Q&A with Steven Pope 09:53 Introduction 11:15 Giving incentives for customers 19:13 Discussing the IPI and restocking issues 30:25 Having the right package for your product 35:41 Rule of thumb when launching products 38:32 Customer engagement update 41:46 Assigning Brand registry and brand analytics to more than 1 account 47:08 Mag-School courses 47:34...
BREAKING: Amazon Seller Central Brand Registry - Search Query Performance Download - FBA Tips&Tricks 20.01.2023 2:02
Send us Fan Mail Search Query Performance Report is one of the most useful tools that we found on Amazon in terms of improving conversion, using that in all of your efforts, and figuring out where you're falling off in the ICAP funnel. As Steven Pope has mentioned in previous videos, this is such a useful tool, so we're very excited that we can finally download it. 00:00 Introduction 00:...
Does Having Coupons Make Sense? 19.01.2023 5:29
Send us Fan Mail 00:00 Does Having Coupons Make Sense? 01:00 Getting a little bit more aggressive with coupons 01:06 How worthwhile is it to run a coupon? 01:28 Coupons do not make sense, especially with the inflation rate is 25% 01:53 When to run a coupon? 01:59 Why is it better to lower the price than run a coupon 02:11 Lowering the price versus running a coupon 03:08 You can't say, I want...
How to See What Orders Had a Coupon or Promotion Applied - Amazon Seller Central FBA Tips & Tricks 18.01.2023 2:52
Send us Fan Mail How To Check Coupons Applied: 00:00 Introduction 00:19 Go to Advertising Tab inside Seller Central 00:21 Click Coupons and go to the coupon campaign 00:25 Go to the expired one 00:28 Display clicks and redeemed 00:45 Go to Reports and go to Fulfillment and click All Orders 01:25 Download the Txt. file and import to google 02:42 Find, sort and show the redeemed coupons 🏫 https://...
How to Un-Enroll from NARF - Amazon North American Remote Fulfillment - Amazon Tips & Tricks 17.01.2023 1:40
Send us Fan Mail How to Un-Enroll from NARF 00:00 Introduction 00:11 Amazon auto-enrolled a lot of products to NARF which makes US FBA offers eligible for sale in Canada and Mexico 00:39 How do you get your products to get out of those Marketplaces on un-enroll from NARF 00:54 Go to Seller Central and click Manage Your Remote Fulfillment ASINs and Click the Programs settings on the right side 01:2...
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