My Amazon Guy

Send us Fan Mail Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from your Amazon account, impacting how you make money decisions for your small business. Prepare now to adjust your amazon ppc strategies. If t...

Send us Fan Mail Simple checklists help agencies fix workflow issues, reduce errors, and improve team output over time. Content strategy built from customer questions drives consistent lead generation, better rankings, and stronger authority online. Daily content creation using real client problems improves SEO, increases visibility, and supports long-term agency growth. Fix your lead flow and clo...

Send us Fan Mail Amazon sellers face new fulfillment fee increases with a 3.5% surcharge tied to fuel and logistics costs. This change impacts FBA fees, profit margins, pricing strategy, and overall Amazon seller costs across US and Canada. Learn how rising Amazon fees affect margins, product pricing, and long term profitability for sellers. Margins getting squeezed? Get a full breakdown of your n...

Send us Fan Mail Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness...

Send us Fan Mail Are you struggling with customer acquisition and growing your online business?  This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce growth by leveraging platforms like Impact Affiliate Program to acquire new customers and increase your revenue. Learn how to make money online by opt...

Send us Fan Mail We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including benefits like zero additional fees and seamless Amazon Prime shipping. This program is a significant step for ecommerce and...

Send us Fan Mail This subscription box made one mistake that cost them customers.  In this episode, they break down what went wrong, how it affected churn and retention, and the exact changes they made to fix it. Learn how product testing, systems, and customer feedback shape a successful ecommerce subscription business like BattleBox. Get better sales and grow your brand. Book a call with us: htt...

Send us Fan Mail Wondering when Amazon Prime Day 2026 will be? This video shares insights into the anticipated date, with a major hint coming from Amazon's announcement for submitting deals. Discover key information about this highly-anticipated amazon sale, helping you plan your amazon shopping experience. Stay ahead to find the best amazon deals today and grab those amazon must haves! Stop...

Send us Fan Mail Amazon sellers often ask if Amazon Transparency or Project Zero can stop hijackers after getting Amazon Brand Registry. This video details the process for an existing FBA listing to enroll in Amazon's Transparency program after a brand is registered. We guide you through the enrollment for product tracking on the Transparency website, which is essential for every amazon selle...

Send us Fan Mail AI search is changing how Amazon agency services rank, get found, and win new clients online. This video explains AI SEO ranking, keyword strategy, website audits, and client acquisition changes. Learn how AI tools impact Amazon marketing, lead generation, client communication, and growth strategy. If AI search is not bringing you clients yet, fix it now before your competitors ta...

Send us Fan Mail Rank #1 on Amazon without ads using a 2026 SEO guide focused on title optimization, bullet points, and backend keywords. Learn Amazon SEO strategy with keyword research, competitor analysis, and listing structure that improves ranking, impressions, and organic traffic. Step by step Amazon listing optimization using A+ content, alt text, and main image strategy to increase clicks,...

Send us Fan Mail Amazon FBA stranded inventory issue where listings stay live but show backend errors affecting catalog and sales tracking. Learn how sellers are fixing stranded inventory using flat file updates, resolving listing errors, and checking UPC data issues. Step by step process to handle Amazon inventory glitches, seller support tickets, and restore proper FBA inventory status fast. Sto...

Send us Fan Mail Are you wondering how can someone turn a side hustle into their main hustle? Steven Pope, founder of My Amazon Guy, shares his personal entrepreneurial journey from employee to owner, an truly inspiring story of creating nearly 500 jobs since 2018. He details how he mentored an employee, John Aspinall, in content creation, leading to John's remarkable linkedin personal brandi...

Send us Fan Mail Amazon AMC audience targeting ranked from S to D tier to improve ad performance and results This video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-value audience segments. Viewers will see which audiences are worth using for Amazon ads and which ones are not effective. Get better sales and grow y...

Send us Fan Mail Are you considering selling on Amazon in Mexico? We explain how to leverage Amazon remote fulfillment, specifically NARF Amazon, to expand your ecommerce reach. While you can sell on Amazon this way, the video notes that sales volume might be limited compared to Amazon.com. Learn how to sell on Amazon effectively across borders. If your Amazon ads are burning budget or your expans...

Send us Fan Mail Everyone talks about this Amazon PPC strategy but does it actually work? In this video, Noah reviews a popular approach from Darren  @FBA-Elite   and breaks down the real impact of using only exact match campaigns, small ad budgets, and beginner PPC setups. Some ideas make sense while others can slow down growth. Watch the full video to see the full breakdown and what Amazon selle...

Send us Fan Mail Scaling looked like success until it started breaking the business. In this video, Steven Pope talks about the scaling mistake many agency owners make when client numbers keep growing. He explains why many agencies hit a wall around 40 clients, what went wrong when the business kept expanding, and the systems that helped handle more clients without chaos. If you run an agency or p...

Send us Fan Mail Ever wonder about the roles and responsibilities within a business? This video explores the concept of infinite entrepreneur roles across various industries. We discuss how `business documentation` can help define these roles, leading to increased `productivity` and helping you save time and money. This video explains how to hire for different business roles based on personality a...

Send us Fan Mail Amazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like they're just throwing money at ads without improving conversion rates, which is ineffective without a strong amazon listing. Lea...

Send us Fan Mail We address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approach and our updated perspective on the Amazon product launch process. We also discuss how to launch a product on Amazon and structure P...

Send us Fan Mail Amazon price tracking can reveal whether a deal is real or just a coupon on a higher price.  In this video, Steven Pope, founder of My Amazon Guy, explains how buyers check Amazon price history using tools like Camel Camel Camel, Keepa, and Helium 10. He also shows how Amazon’s Rufus feature inside the mobile app lets users view recent price history, set price alerts, and even tri...

Send us Fan Mail AI strategy for business is shifting toward business automation built on real data, SOPs, and repeatable systems. This episode breaks down AI automation, AI integration, Amazon AI tools like Rufus, internal company knowledge systems, AI agents, automation for sellers, and how businesses can prepare for the AI singularity. Learn how to use AI services, document processes, build AI-...

Send us Fan Mail Steven Pope, founder of My Amazon Guy, shares crucial business tips emphasizing that securing sales is paramount before developing operational capabilities. He illustrates this point with the example of a saas startup that failed despite years of development due to a lack of market demand, offering key entrepreneur advice for achieving long-term success. This perspective is vital...

Send us Fan Mail Spring Sale Deals Setup for Amazon sellers step by step using Seller Central deals and event promotions. Learn how to create deals, choose products, schedule Amazon sales events, set discounts, and manage deal fees. This guide explains Amazon sales event setup, deal scheduling, discount pricing, and committing inventory for seasonal promotions. If your Amazon deals, discounts, or...

Send us Fan Mail AI automation is changing how businesses handle sales calls, website builds, internal systems, and admin tasks using AI agents, prompt engineering, and real business data. This episode breaks down real world AI use cases including sales call analysis, website automation, email prioritization, and building internal AI software to replace manual workflows. Learn how companies can us...