My Amazon Guy

Send us Fan Mail Getting ready to launch your first product on Amazon? Product launch success starts with a solid strategy. In this video, MAG'S Brand Directors Shane Keyes and Benjamin Loya, break down the essential steps to ensure your launch goes smoothly—from pricing strategies, using influencers to PPC tips that drive sales from day one. Don’t leave your success to chance—learn how to ge...

Send us Fan Mail Managing Amazon ads doesn’t have to be complicated. Learn from Noah Wickham how to simplify your advertising campaigns with a quick, easy audit that takes less than ten minutes.  Discover how to identify wasted ad spend, optimize your bids, and ensure your campaigns are aligned for success. This audit is an effective strategy for quickly detecting issues and making impactful chang...

Send us Fan Mail Are you constantly asking, "How do I grow my Amazon sales?" or "Why is my listing not showing up?" You're not alone—these are the most common questions Amazon sellers face. In this video, Steven Pope addresses these challenges head-on, revealing his top three strategies to increase your sales. Learn how to optimize your product listings to maintain visibil...

Send us Fan Mail Amazon error code 8566 giving you a hard time? Don’t worry, we’ve got the quick fix you need. Learn how to resolve this common issue, whether you’re dealing with sales history problems or mismatched product IDs.  Watch now to get back on track with your Amazon listings! → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxn...

Send us Fan Mail Struggling with whether to drop your product price below $10 on Amazon?  Watch this video as Steven Pope breaks down the crucial factors to consider before making a move. Explore the impact of pricing adjustments on your sales, how Amazon fees can eat into your margins, and whether enrolling in the Small and Light program is a game-changer.  Plus, discover why dynamic pricing coul...

Send us Fan Mail Buying an Amazon brand can fast-track your success, but it's not without risks. In this video, we break down the key steps to take before making the purchase, including how to handle account transfers and avoid common pitfalls.  Don't miss these expert tips on brand registry, account health, and financial verification. → Use Data Dive with code MAG for exclusive savings!...

Send us Fan Mail Imagine opening an Amazon package and finding a used diaper with skid marks inside—yes, you read that right! In this video, Steven Pope talks about a real-life horror story from the Amazon FBA world that every seller needs to hear. Discover how a single bad review from a used diaper nearly destroyed a mom-and-pop business and the shocking layers of failure that led to this disaste...

Send us Fan Mail Finding it tough to increase your average order value on Amazon? Discover how adding a simple product grid to your A+ content can transform your listings. This technique not only helps customers compare and choose your products but also pushes competitor listings out of sight. Learn how to easily implement this strategy and watch your sales grow! Unlock the potential of your Amazo...

Send us Fan Mail Dealing with Amazon's unpredictable flags and getting your product listing back online can be a headache. In this video, Steven Pope tackles common challenges like COVID-19 and pesticide claims, and provide actionable steps to overcome these hurdles.  If you're struggling with similar issues, this guide by Steven Pope is for you! Get your listing live again and avoid fut...

Send us Fan Mail In this inspiring story, learn about the remarkable journey of Francisco Valadez, VP of Brand Management at My Amazon Guy. Francisco began his career as an Amazon Specialist and worked his way up to become a brand manager, managing more than 400 employees. His resilient drive for achievement, diligence, and commitment serve as a testament to the innovative and nurturing culture at...

Send us Fan Mail In this personal and powerful reflection, Steven Pope, the founder of My Amazon Guy reveals that despite reaching incredible business heights, wealth alone isn't enough.  Discover his deeper mission—transforming lives through impactful projects and envisioning a future driven by purpose, not just profit.  Tune in to learn how success can become a platform for meaningful chang...

Send us Fan Mail Step up your game by confidently delegating client calls and empowering your team to take charge. Watch as Steven Pope breaks down how to seamlessly transition from running meetings yourself to letting brand managers lead the way. You'll learn the importance of having your team support you, just like a quarterback relies on their team to protect them on the field. With the ri...

Send us Fan Mail Are you struggling to retain your top talent? Join Steven Pope, the founder of My Amazon Guy, and Roxanne Villanueva, the VP for MAG HR in exploring MAG's strategies for nurturing a company culture that employees are reluctant to leave. Learn more about our self-sustaining system, which includes multi-year contracts, cultural assessments, and diversity. Understand the value o...

Send us Fan Mail Catch Steven Pope, the founder of My Amazon Guy, with  @PaulTheLegend13 as  they dive into the latest threat to Amazon's throne—TikTok's new shopping feature and the rise of competitors like Temu.  But can they really dethrone the e-commerce giant? We break down why Amazon's logistics supremacy makes it unbeatable and why TikTok might be more flash than substance. S...

Send us Fan Mail Are you an Amazon seller who needs help getting your products launched? In this video, Steven Pope will walk you through an effective launch strategy that emphasizes price, PPC, and product image optimization. You will learn how to purposefully adjust your pricing to maximize sales, modify your main picture to best represent your product, and use PPC to boost your visibility.  The...

Send us Fan Mail What do you do when your Amazon listings aren’t getting the clicks they need? Steven Pope has valuable tips on how to increase your click-through rate (CTR) and increase your sales. In this video, Steven will walk you through optimizing a main image product, which is one of the most important factors in improving your CTR. You’ll learn the importance of using keywords, numbers, an...

Send us Fan Mail Are you concerned that you might be a victim of a former Amazon reseller turned hijacker? Steven Pope will help you fight back! There is a real threat out there for Amazon sellers called hijackers. These hijackers take over an Amazon seller’s product listing and sell imitation or unregistered versions of the product. They can undercut the original seller’s price, which can lead to...

Send us Fan Mail As an Amazon seller, you understand the importance of optimizing your product listings and advertising campaigns to drive higher profit. In this video, Steven Pope digs into the analysis of historical trends in TACoS (total advertising cost of sale) and ad performance, providing insights to drive data-driven decisions that directly influence profit margins. Pope shares his powerfu...

Send us Fan Mail Master the essential PPC success strategies with Amazon PPC expert Steven Pope, founder of My Amazon Guy. In this video, he reveals five golden rules to maximize sales growth potential. These strategies include the importance of never turning off your ads, managing budgets effectively, integrating PPC with SEO, maintaining stock levels, and optimizing your campaign structures.  Wh...

Send us Fan Mail Are low ratings on your medical product holding you back? It could be because of Amazon Vine reviews. In this video, we explain why using Vine for medical products often leads to lower than four-star reviews and why it’s a big "no-no." We’ll show you how to better strategize your listing, from enhancing your secondary image stack to creating detailed bullet points and A+...

Send us Fan Mail Do you want to learn the insider tips to mastering Amazon ads that would help you increase your ROI? Learn how to effectively apply the ICAP Marketing Funnel to maximize the impact of your Amazon ads! This comprehensive video breaks down the ICAP funnel, highlighting Impressions, Clicks, Add-to-Carts, and Purchases. Explore practical methods to boost conversions, decrease advertis...

Send us Fan Mail Steven Pope highlights the impact of increasing your Amazon sales. In this video, Steven goes into the core concepts of competitive pricing analysis, presents alternative pricing strategies, and provides advice on how to set rates that attract consumers while being profitable. Watch the whole video to understand the significance of analyzing your expenses and including them in you...

Send us Fan Mail Join us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics.  From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Wh...

Send us Fan Mail Are you unsure about the cause behind your significant drop in Amazon sales? In this video, we explore an actual product case involving an Amazon seller with an unexpected drop in sales for flowers and seeds. Even if you're not running advertisements at the moment, we guide you through a step-by-step process of utilizing a basic PPC hack audit.  You will learn how to use our...

Send us Fan Mail Are you looking to expand your Amazon business? Are you a successful Amazon seller who has mastered listing optimization and wants to take the next step for maximum sales growth potential? If so, then you won’t want to miss this video from Steven Pope. In this video, Steven discusses how to find new sales channels after mastering Amazon selling. Steven will walk you through the de...