Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Where to listen?
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Episodes
Amazon Changed SEO Again (And No One Told You) Alt Text Is No Longer Indexing 16.04.2025 6:19
Send us Fan Mail Amazon is changing how image alt text impacts SEO, and it’s already affecting rankings. This video breaks down what’s happening with comparison charts, brand stories, and alt text indexing on Amazon. Need new SEO strategies that actually rank? Download the SEO toolkit: https://bit.ly/3Y1MHmH #AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #AmazonUpdates Watch these videos o...
Missing Brand Registry Could Be Hurting Your Listings 16.04.2025 4:46
Send us Fan Mail Missing or mismatched brand registry can block 5% of your sales and visibility on Amazon. Fix trademark issues, connect listings, and stop losing traffic today. #AmazonBrandRegistry #AmazonTrademarks #AmazonStorefront #FixBrandIssues Get the secrets to winning Amazon ads with our PPC guide: https://bit.ly/3EiWmyz Watch these on Youtube: Are Image Hacks breaking rules? https://www...
Tariffs - Impact to Amazon Sellers - 3 Options & Solutions 14.04.2025 5:26
Send us Fan Mail Tariff fears are shaking things up for Amazon sellers, but panic decisions rarely pay off. Before pulling back or pivoting, sellers should rethink their timing and strategy. Steven Pope shares how to stay steady when others rush to react. Rank faster! Grab our SEO Toolkit and fix what’s holding you back: https://bit.ly/3EmiXdq #AmazonTariffs #TariffImpact #EcommerceTariffs #Supply...
Why Health & Beauty Products Need a Different Ad Strategy 14.04.2025 4:01
Send us Fan Mail Many beauty brands waste money on ads by ignoring repeat buyers and broad match keywords. This video shows how to manage TACoS, run smarter campaigns, and grow health & beauty sales. Want better PPC results? Download our Amazon PPC guide: https://bit.ly/448WOdl #AmazonAds #BeautySellers #AmazonTips #EcommerceAds #AmazonPPC Watch these videos on YouTube: Amazon PPC Tier List Ma...
Amazon Tariffs 2025: What Sellers Should Actually Do 09.04.2025 10:21
Send us Fan Mail Amazon sellers are facing major uncertainty with the new China tariff hikes. This video explains what sellers should actually do before changing prices or panicking. It breaks down the impact on margins, cost of goods, and how to stay competitive, without overreacting. Get our PPC guide and start improving your Amazon sales: https://bit.ly/3Yo288I #AmazonSellers #TariffUpdate2025...
How a Side Hustle Became a Top Seller on Amazon 07.04.2025 5:52
Send us Fan Mail She started selling on Shopify but struggled to grow. This side hustle found real success after moving to Amazon, even with doubts in the beginning. Running ads on Amazon? Download our free PPC guide to make every dollar count: https://bit.ly/4i5BxVc #SideHustleSuccess #SellingOnAmazon #AmazonFBA #ShopifyToAmazon #EcommerceTips Watch these videos on YouTube: STOP Losing Sales Due...
What’s Missing From Your Listing That Hurts Conversion 04.04.2025 3:36
Send us Fan Mail Many sellers focus on getting clicks but ignore what actually drives conversion. In this video, Steven Pope explains how secondary images, customer avatars, and listing friction affect your Amazon conversion rate. Learn what to change to get more sales from the traffic you're already getting. Grab our free SEO guide and start fixing your listings today: https://bit.ly/3YdxnDg...
How to Choose the Right Competitor Before Running Ads 03.04.2025 4:36
Send us Fan Mail Many Amazon sellers waste ad spend by targeting the wrong competitors or irrelevant keywords. Setting up campaigns without proper competitor research leads to poor results and low conversions. This video explains how to choose the right target, run smarter ads, and build a better keyword strategy. Learn the right way to approach Amazon PPC targeting for consistent growth. Download...
BREAKING NEWS: Amazon is Buying TikTok?! 02.04.2025 3:48
Send us Fan Mail Amazon made a surprise bid for TikTok just days before the U.S. deadline. This move could reshape user-generated content, TikTok Shop, and ecommerce for Amazon sellers. Get the exact SEO tools we use to grow thousands of listings: https://bit.ly/42arFmT Join the DSP Masterclass to learn how top Amazon sellers use display ads to scale profitably. Register here: https://bit.ly/3QZxQ...
Why Lifetime Value Matters More Than ACOS for Supplements 01.04.2025 6:15
Send us Fan Mail Most sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories. Download the...
Why Some Amazon Brands Fail (Even with Great Products) 31.03.2025 3:58
Send us Fan Mail Founders often fail to scale because they don’t ask for help soon enough. Messy Amazon catalogs, duplicate ASINs, and poor product structure slow growth. ASIN merging improves reviews, ad efficiency, and overall brand visibility. Learn why cleaning your product catalog matters for long-term Amazon success. Grab the free PPC guide and start making smarter ad decisions: https://bit....
Seasonal Sales Tactics That Actually Work for Gift Products 27.03.2025 6:43
Send us Fan Mail Seasonal gift boxes like soup baskets can still sell fast with the right price and launch timing. Rotating giftable products around holidays and using a price drop strategy can drive strong sales, even with zero reviews. This video explains how to keep seasonal products ranked and selling on Amazon. Get the SEO Toolkit built for Amazon sellers and start ranking faster: https://bit...
ChatGPT Listing Images Are Actually Amazing 27.03.2025 9:23
Send us Fan Mail ChatGPT’s new image tool helps Amazon sellers create better product photos for their listings fast. See how AI can improve Amazon listing images without expensive design work. Grab the free Amazon seller toolkit to grow faster with less guesswork. https://bit.ly/3FKue7I #ChatGPT #AmazonPhotos #ProductImages #AmazonSellerTips #AIforAmazon Watch these videos on YouTube: How Amazon S...
Vendor Central vs. Seller Central: Which Is Better for Your Amazon Business? 26.03.2025 5:04
Send us Fan Mail Understanding the differences between Vendor Central and Seller Central can impact your Amazon business success. Learn how each platform works, which one gives you better control, and what’s best for your brand. #AmazonSelling #VendorCentral #SellerCentral Improve your Amazon rankings with our SEO toolkit. Get it here: https://bit.ly/4hsEw9O Watch these videos on YouTube: What&apo...
This Amazon Trick Helps Sellers Increase Sales Fast 25.03.2025 3:01
Send us Fan Mail Struggling to increase sales on Amazon? Learn how improving your main images and fixing UPC issues can make a big difference. See why focusing on 'show, not tell' in graphics is key to winning customer trust. Get more visibility on Amazon. Download our free SEO Toolkit: https://bit.ly/4bMrClL Watch these videos on YouTube: Simple Trick to Cut PPC Costs https://www.youtu...
The Best PPC Strategy for New Amazon Product Launches 24.03.2025 8:15
Send us Fan Mail Learn how to spend your Amazon PPC budget wisely and avoid common mistakes sellers make when launching new products. Steven Pope explains why investing in broad match campaigns and auto campaigns can be a smarter choice for new sellers on a tight budget. Get smarter with your PPC spending. Download our proven Amazon PPC guide: https://bit.ly/4irYvH1 #AmazonPPC #AmazonSellers #Amaz...
How to Deal with Amazon Hijackers and Knockoff Sellers 21.03.2025 5:32
Send us Fan Mail Worried about hijackers or fake sellers on Amazon? Learn how to protect your products from knockoffs and resellers undercutting your prices. Discover practical tips like using comparison charts, identifying fake items, and exploring Amazon's Transparency program. Get better PPC results with proven strategies. Download our guide now: https://bit.ly/43VQbL3 #AmazonHijackers #Ec...
Dayparting PPC Guide - Amazon Advertising Hack 20.03.2025 8:16
Send us Fan Mail Stop overspending on Amazon ads! Learn how to use day parting in 2025 to manage your budget, cut costs, and improve sales. This guide shows you how to set budget rules, analyze reports, and identify the best hours to spend. Get smarter with your ad spend. Download our PPC guide now: https://bit.ly/3XY6rYa #AmazonAdvertising #AmazonSellers #EcommerceTips Watch these videos on YouTu...
Amazon SEO Guide: Improve Search Rank and Drive Growth 19.03.2025 12:46
Send us Fan Mail Learn how to improve your Amazon SEO and boost sales by increasing your click-through rate (CTR). Discover simple steps to optimize your main image, add strategic keywords, and improve search rankings. Steven Pope shares proven SEO strategies to help Amazon sellers drive clicks and conversions. Improve your Amazon rankings and sales. Get our FREE SEO Toolkit here: https://bit.ly/4...
How Amazon's Logistics Keep It Ahead of the Competition 18.03.2025 5:32
Send us Fan Mail Why is Walmart still behind in logistics while Amazon thrives? In this video, Steven Pope discusses the flaws in Walmart's grocery pickup, their failed Jet acquisition, and why Amazon's logistics model remains unbeatable. Learn what makes Amazon’s 2-Day Prime service stand out and how TikTok struggles to compete in the US eCommerce landscape. Get more sales with smarter...
How Steven Pope Transformed My Amazon Guy’s Culture 17.03.2025 5:51
Send us Fan Mail Creating a healthy workplace culture helped My Amazon Guy thrive. See how fitness goals, team encouragement, and a strong mindset improved employee well-being and company success. #CompanyCulture #FitnessMotivation #HealthyWorkplace #BusinessGrowth Want to know our secrets? Get the SOPs that built a $20M ARR Agency: https://bit.ly/42XwaDE Watch these on YouTube: How Answering Cus...
The Hidden Risks of Selling Supplements on Amazon 14.03.2025 7:41
Send us Fan Mail Selling supplements on Amazon isn't easy. From product bans to blocked ads, brands face constant challenges. Learn how organic ranking, pricing strategies, and off-Amazon marketing can help your supplement brand survive and grow. Want to know our SEO secrets? Download our toolkit here: https://bit.ly/3FB3Gpz #AmazonSales #TestosteroneBoosters #SupplementsOnAmazon #AmazonMarke...
The Right Way to Build an Amazon Storefront That Works 13.03.2025 7:44
Send us Fan Mail Amazon storefronts are powerful tools for attracting customers, but common mistakes can hurt your sales. Learn how to design your storefront to keep visitors engaged and improve conversions. Discover the most common mistakes sellers make and how to fix them to improve your sales. Get smarter with your ad spend. Download our PPC guide! https://bit.ly/3XP2WTI #AmazonStorefront #Eco...
Are Amazon Ads Still Necessary If Your SEO is Strong? 12.03.2025 4:37
Send us Fan Mail Many sellers believe once they rank #1 organically, they can stop running ads , but is that true? In this video, find out what happens when ads are turned off and how it affects your organic rankings and sales. Get our PPC guide and start improving your Amazon sales: https://bit.ly/43CWCT6 #AmazonPPC #AmazonSEO #EcommerceTips #AmazonAdvertising Watch these videos on YouTube: Simp...
The Easy Way to Find Amazon Keywords That Rank 11.03.2025 4:01
Send us Fan Mail Struggling to improve your Amazon sales? Discover how tools like Helium 10, Data Dive, and Jungle Scout can enhance keyword research and improve your conversions. Learn why rotating your keywords monthly can improve rankings and what to check if your conversion rate drops. Get found. Get sales. Get results. Download our SEO toolkit: https://bit.ly/3FkFVlq #AmazonSales #AmazonKeywo...
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