My2cents.com.au

My 2 Cents Marketing Podcast

Business EN ↓ 6 episodes

My 2 Cents is a community of Aussie marketers sharing data and insights. Marketers invest 5 minutes a month to answer 3 simple questions. The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed. Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.

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My2cents.com.au

Episodes

Chris Hamlin: Goodbye, Page One. Has Google Killed SEO? 27.11.2025 24:40

In this episode, our guest is Chris Hamlin - SEO strategist and long-time observer of Google’s mood swings. We dig into the big question rattling every marketer right now: has AI-driven search officially killed Page One? Chris unpacks how AI is reshaping content creation, why matching user intent still matters more than ever, and where human creativity needs to step in when AI-generated content st...

James Hurman: Brand v Performance - Frenemies or BFF? 12.10.2025 25:07

In this episode, our guest is James Hurman, entrepreneur, investor and advertising effectiveness expert. We delve into the ongoing debate between brand and performance marketing. Exploring the current trends in marketing budget allocation, the challenges of balancing brand and performance investments, and the importance of long-term thinking in marketing strategies. The conversation also highlight...

Christian Young: Email - OG of Digital Marketing 27.08.2025 36:12

In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building. We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and...

Zac King: Email - OG of Digital Marketing 21.07.2025 23:25

In this episode, our guest is Zac King, Fractional VP Sales and founder of The Fractional Exec Community. We delve into the intricacies of email marketing, focusing on the 'Show Me You Know Me' approach. We discuss the importance of personalisation, the role of AI in enhancing email strategies, and how to measure success through key performance indicators. We address the challenges faced in cold...

Taz Bareham: How Aussie Marketers are using AI 20.06.2025 27:49

In this episode, our guest is Taz Bareham, former fractional and now full-time CMO. We’re diving into how marketers are using AI, their favourite tools & use cases. Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Taz brings a unique perspective, having spent over 20 years solving most business and marketing problems across SaaS, Tech & beyond. We cover how to...

Michelle Kvello: CFO's advice for managing Marketing Budgets 13.05.2025 34:29

In this episode, our guest is Michelle Kvello, Fractional CFO & founder of Lantern Partners, named one of the Top 50 Women in Accounting. We’re discussing marketing budgets, how they’re set and how they’re typically spent. Whilst we’ve surveyed top Aussie marketers for their insights into the topic, Michelle shares her unique perspective as a successful CFO, advisor to Start-ups & SMBs in...