Helen & Juli Polise

Muthership Creator Strategy

Business EN ↓ 196 episodes

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

Author

Helen & Juli Polise

Category

Business

Podcast website

www.muthership.com

Latest episode

Jul 10, 2026

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Episodes

#96 - Is TikTok Going Away? 26.11.2024

Today’s episode started off with a special birthday message and then Helen talked about the latest news about TikTok being shut down in January. Although she takes in one day at a time, there are a few things you can do to be prepared in case it happens!   Saving your videos and requesting your data from the app are 2 things you can do. If you are ambitious and want to try your hand at starting an...

#95 - Avoid Social Media Burnout 22.11.2024

Today’s episode started off with some hot social media trending news and then straight into the topic of the week: How to avoid social media burnout   Social media can feel like a nonstop, 24/7 party that never quiets down. Burnout is real, and it’s hitting everyone from creators to casual scrollers. We’ve got the playbook to help you stay in the game without burning out.   If you’re ready for han...

#94 - YouTube vs TikTok 19.11.2024

Today’s episode kicked off by a review of how to get your vertical videos into horizontal formt for YouTube! @themuthership also shared the trends and original content ideas.      If you want to record in horizontal format for YouTube and CROP your videos for social media. Here is a tutorial which explains that in detail.     If you want to film in vertical format for social media and then format...

#93 - Speaking Video Tips 15.11.2024

In today’s episode, we took a deep dive into improving your on-camera speaking videos! We shared tons of actionable tips, and Helen revealed some of her biggest pet peeves around CTAs—plus her go-to strategies for making them more effective.   If you’re ready for hands-on support with your social media journey, the Socialize Studio is your go-to virtual space. Get weekly guidance, inspiration, and...

#92 - Going Viral 12.11.2024

Today’s episode covered the week’s trends and more! @themuthership also shared some thoughts about how to go viral, which will be covered in more depth in an upcoming strategy.     CLICK HERE for the trial of the SOCIAL BEE, the social media content scheduling platform.   HERE'S THE TUTORIAL for how to make great speaking videos.   Listeners’ questions were answered: If I click on collaboration wi...

#91 - Revamp Your FYP 08.11.2024

In today’s episode, Helen announced the BIG NEWS: Socialize Studio has launched to our email subscribers only!     The studio is a virtual space for you as a creator to get weekly inspiration, guidance and support to turn your social media tasks into something you look forward to doing!    Also covered today was how to curate your for you page if you are seeing too much content that you are not in...

#90 - Start with the Ending 05.11.2024

Today’s episode covered the trends and content ideas, but @themuthership also shared an example of a successful opening hook strategy. This videos proves a point she made in a previous newsletter about how to grab your audience by starting your video at the end!     CLICK HERE to see the video she referenced!   Also these questions were answered: -       Should I add my audio in Instagram or can I...

#89 - Social Media Support 01.11.2024

Today’s episode is focused on creating a support system for social media! There are so many creators who feel alone in their content journey and the reality is we can be much more productive when we team up and help each other!    Helen shared her passion for teaching, some production insights and announced the launch of the Socialize Studio which is coming on November 14th!.   The studio will be...

#88 - Content Productivity 29.10.2024

Today’s episode kicked off with accountability increasing productivity! Helen went into some of the reasoning behind why it helps to keep you going and make you better at creating!    Two key questions were answered: -       how to go live on a bigger screen -       how to steer your content toward a specific region    And of course, we covered this week’s trends, original content ideas, and socia...

#87 - Content Collaboration 25.10.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates!   NY Liberty Ticker Tape parade recap:   HERE IS THE LINK to the tutorial about using hooks in your videos! SUJA ORGANIC content which I created when I was out and about in NYC!   If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox tw...

#86 - Answering Questions 22.10.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates!   Moonstruck “I love your daughter” trend on TikTok - CLICK HERE! CLICK HERE for my Pronamel production crew video recap:    If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!   Follow us on social media: @themuthership...

#85 - Social Media Hooks 18.10.2024

In today’s episode of the Socialize Strategy we started by answering some specific listener’s questions. But the rest of the episode was a deep dive into social media hooks and how to use them effectively.   Lorraine’s mega viral video on TikTok!     Lorraine’s viral video on Instagram!   Lorraine's follow up montage video on Instagram.     If you landed here by chance, SUBSCRIBE HERE to receive l...

#84 - Submit Questions 15.10.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates!   We want your social media questions! We’d love to tackle topics you need help with, so CLICK HERE to submit a question!    Follow us on social media: @themuthership on TikTok @themuthership on Instagram @julipolise on TikTok @julipolise on Instagram @hellosocialize on Instagram...

#83 - Social Media Myths + Facts 11.10.2024

In today’s episode of the Socialize Strategy we reviewed some common social media myths and facts! If you’re wondering about posting frequency, follow strategy, and some of the advice given by social media gurus, this should set the record straight!   If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!   Follow us on social media: @themu...

#82 - Under the Rug 08.10.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates!   The rug mystery original TikTok! The trophies given to good will original Tiktok! Mom running to retrieve the trophies – posted by the trophy girl herself!   Follow us on social media: @themuthership on TikTok @themuthership on Instagram @julipolise on TikTok @julipolise on Inst...

#81 - Spam Bots Trolls 04.10.2024

In today’s episode of the Socialize Strategy we covered a topic that is a major problem on social media and often catches newbies off guard – how to deal with spam accounts, bot accounts and trolls on social media!    Other questions which were answered: -       As a Canadian creator, how can I monetize on TikTok? -       What is the best way to post links on social media?   If you landed here by...

#80 - UN-Editing Trend 01.10.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates! Also today @themuthership shared her thoughts about some prediction about unedited content being the new trend on social media.    Here is the Rolling Stone article which prompted the discussion about unedited content.   TENIKLE is our tripod recommendation if you record content o...

#79 - Content Formatting 27.09.2024

In today’s episode of the Socialize Strategy we dove deeper into video formatting since many questions arose after last week’s newsletter sharing some info on this topic. Pro tips were shared as our production expert knows the ins and outs of aspect ratios and went into detail explaining how to make sure you are covered if you want to work efficiently.   REGISTER HERE the next FREE editing worksho...

#78 - Copyright Problems 24.09.2024

Today’s episode of the Socialize Forecast covers original content ideas and a slight diversion due to family travel! @themuthership veered off the usual talk of trends and shared some helpful information about formatting content for different platforms!    CLICK HERE to report copyright usage of your content on TIKTOK!   CLICK HERE to report copyright usage of your content on INSTAGRAM!   CLICK HE...

#77 - Social Media Etiquette 20.09.2024

In today’s episode of the Socialize Strategy we covered social media etiquette! We are finding that many people in all age groups don’t know about some of the basics to good social media practices as a viewer and a creator! It was time to talk about it with full transparency!   How to properly tag someone in your video?  WATCH THE TUTORIAL HERE! Join me in Jamaica at the Women's Entrepreneur Retre...

#76 - Formatting Content 17.09.2024

Today’s episode of the Socialize Forecast covers original content ideas and a slight diversion due to family travel! @themuthership veered off the usual talk of trends and shared some helpful information about formatting content for different platforms!  REGISTER HERE for the next FREE editing workshop where we will cover reaction videos! If you landed here by chance, SUBSCRIBE HERE to receive lin...

#75 - A TikTok Debrief 13.09.2024

In today’s episode of the Socialize Strategy we did a deep dive on TikTok! After having such a great response to the Instagram debrief back in Episode 59, it was only fair to spread the love. And with so many new features added, this helpful overview with give you a great understanding of how to use all the parts and pieces!   CLICK HERE to view the TikTok story tutorial!   Check out PLANABLE for...

#74 - Scripted Stress 10.09.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates!   Maayan Gordon’s LinkedIn Profile Checklist can be found HERE!   Register for the next FREE editing workshop HERE!   Prior workshop on editing yours speaking videos can be found HERE!   If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your i...

#73 - Community with Maayan 06.09.2024

In today’s episode of the Socialize Strategy, we welcomed expert Maayan Gordon who is a community building expert! She has built her own audience of over 2m on social media and she is a 6x start up founder.   Connect with Maayan on LinkedIn: https://www.linkedin.com/in/maayangordon/   Check out PLANABLE for your content creation planning and execution!    If you landed here by chance, SUBSCRIBE HE...

#72 - Cancel Culture 03.09.2024

Today’s episode of the Socialize Forecast covers this week’s trends, original content ideas, and social media updates!   Community Building with Maayan Gordon – Join us live and learn! REGISTER HERE!   If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!   Follow us on social media: @themuthership on TikTok @themuthership on Instagram @ju...

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