Maarten
MUSIC x Podcast
MUSIC x is a strategic intelligence collective that provides critical analysis, future-gazing frameworks, and ‘hype-immune’ insights. In the podcast, we tackle important themes on a season by season basis. The first season is AI. musicx.substack.com
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Episodes
✘ Culture is mispriced - where is the opportunity? 09.07.2026 39:00
Before the pandemic the cultural and creative sector generated 4.4 percent of the European Union’s GDP , a bigger economy than telecommunications and one that employs more than eight times as many people. Yet, it feels like money doesn’t behave around the creative industries as if it’s that impactful. It can feel like most capital walks past culture , perhaps because it refuses to fit the kind of...
The many are coming: Dr. Kate Stone on friction, data sovereignty, and building machines that build machines 15.01.2026 49:36
In this episode of the Music X Podcast, Dr. Kate Stone discusses her journey as a scientist and engineer, focusing on the intersection of music and technology. She shares her experiences in creating unique musical experiences using innovative technology, including her work with conductive ink and paper turntables. The conversation explores the role of AI in music creation, the importance of fricti...
AI is a people problem: Portrait XO 08.01.2026 38:35
In this conversation, Maarten and Gareth discuss Portrait XO her evolution as an artist, her engagement with AI and music technology, and the ethical considerations surrounding data activism. She emphasizes the importance of sustainability in music, the divide in perspectives on AI, and the role of artists in shaping the discourse around technology. The conversation explores how AI can impact crea...
The toothpaste is out of the tube: Rethinking music as a living system 18.12.2025 40:00
This conversation focuses on the challenges of licensing frameworks, the need for new approaches to copyright, and the evolving nature of music as a dynamic and interactive experience. Gareth and Maarten speak with Virginie Berger to discuss misalignments within the music industry, the implications of AI on creativity, and the geopolitical influences affecting music rights. We emphasize the import...
When law meets the infinite act of creation: A conversation with Raffaella De Santis 17.12.2025 42:24
In this conversation, Gareth, Maarten, and Raffaella De Santis, a digital media lawyer, discuss the complex interplay between law, technology, and creativity, particularly in the context of AI. The discussion explores how the law is adapting to rapid technological advancements, the challenges of copyright and originality, and the cultural implications of AI in music and art. Raffaella emphasizes t...
✘ Trust matters more than technology: rethinking music's GenAI moment 16.12.2025 47:42
In this conversation, Maarten, Gareth, and Mike explore the evolving landscape of the music industry, focusing on the impact of AI on business models, monetization strategies, and the importance of trust in technology. We discuss the potential of GenAI music, the complexities of licensing, and the need for a new music economy that prioritizes creativity and collaboration. The dialogue emphasizes t...
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