Multifamily Matters

A conversation with longtime multifamily industry veteran, the fabulous Tricia Barnes , Assistant Vice President of Marketing, West Region, with Willow Bridge... discussing “Beyond Leads, Building Loyalty,” how multifamily marketing can extend beyond lead generation to create a consistent resident journey that builds trust, strengthens retention, and turns residents into advocates.

A conversation with longtime multifamily industry veteran, the fabulous Amy Barricelli , Executive Vice President of Brand & Revenue Acceleration with RR Living... discussing the new apartment search journey, how AI, social media, local search, online reviews, and evolving digital channels are reshaping apartment discovery, marketing strategy, and renter conversion.

A conversation with a long-time multifamily industry veteran, the fabulous Kevin Weishaar, Principal with Weishaar Strategic Partners... discussing how multifamily organizations can turn data into action, build accountability systems that scale, develop stronger regional leaders, and use technology and AI to improve decisions and execution.

A conversation with longtime multifamily industry veteran, the fabulous Tricia Barnes , Assistant Vice President of Marketing, West Region, with Willow Bridge... discussing “Beyond Leads, Building Loyalty,” how multifamily marketing can extend beyond lead generation to create a consistent resident journey that builds trust, strengthens retention, and turns residents into advocates.

A conversation with longtime multifamily industry veteran, the fabulous Sherry Freitas , the President of Multifamily Asset Services with Cushman & Wakefield... discussing how multifamily operators can rethink their business models by choosing technology with purpose, responding to changing resident expectations, better supporting onsite teams, and using reliable data without losing sight of o...

A conversation with longtime multifamily industry veteran, , the fabulous Josh Draughn , Senior Vice President of Marketing & Centralized Operations at Hillpointe... discussing how psychology, empathy, and trust drive successful leasing, and how AI can strengthen teams without replacing the human connection essential to the prospective resident experience.

A conversation with longtime multifamily industry veteran, the fabulous Amy Barricelli , Executive Vice President of Brand & Revenue Acceleration with RR Living... discussing the new apartment search journey, how AI, social media, local search, online reviews, and evolving digital channels are reshaping apartment discovery, marketing strategy, and renter conversion.

A conversation with longtime multifamily industry veteran Ralph Calderon , Chief Development and Construction Officer with Neology Development, exploring how thoughtful design, strong operations, and meaningful resident and neighborhood connections can create lasting value for multifamily communities... discussing how thoughtful design, neighborhood connections, resident experience, and operationa...

A conversation with longtime multifamily industry veteran, the fabulous Larry Padilla , the CEO and Executive Director of Decatur Housing... discussing why affordable housing has become increasingly difficult to build, including rising development and financing costs, the cumulative impact of regulations and approval processes, how housing shortages affect working families and local communities, a...

A conversation with longtime multifamily industry veteran, the amazing Manu Gupta, MD , the CEO of Indus Communities... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of residents’ needs, especially during challenging economic times.

A conversation with longtime multifamily industry veteran, the fabulous Rebekah Rawlins , the CEO and Founder of True Property Management... discussing why strong multifamily operations begin with a welcoming leasing experience, quality housing, responsive service, and a deeper understanding of residents’ needs, especially during challenging economic times.

A conversation with longtime multifamily industry veteran, the fabulous Keith Rosenthal, the Chief Financial Officer of MAXX Properties... discussing why the balance sheet matters, why distributions do not always represent profits, how month end reporting should drive action, and how finance can improve operations and become a competitive advantage.

A conversation with a long-time multifamily industry veteran, the fabulous Stephanie Gubiotti, an Advisor with the Foundation for Innovation in Real Estate... discussing the real, on-the-ground realities of multifamily operations, why proptech and innovation often fail in practice, what actually works when people, process, and technology align, and how trust, lived experience, and responsible inno...

A conversation with longtime multifamily industry veteran, the fabulous Arleen Garza , the Co-Founder and Principal with REEP Equity... discussing why San Antonio, Austin, and Houston continue to be attractive multifamily markets, the unique challenges and opportunities of operating in Texas, strategies for scaling across multiple markets without losing focus, and the disciplined approach needed t...

A conversation with longtime multifamily industry veteran, the fabulous Jamie Gorski, the Founder & President Catchpoint Collective... discussing why multifamily companies should rethink workforce reductions in the age of AI, exploring why customer experience, marketing, and training professionals are ideally positioned to lead AI initiatives, how organizations can reskill existing employees i...

A conversation with a longtime multifamily industry veteran, he is a multifamily industry icon, and the immediate past Chair of NMHC, the fabulous Jim Schloemer , the CEO of Continental Properties … discussing what housing providers, state and local governments, and federal policymakers must do to increase attainable rental housing, the impact of current Road to Housing legislation, and what the f...

A conversation with a long-time multifamily industry veteran, the fabulous Amy Jones , the Executive Vice President of Management with The Garrett Companies... discussing how intentional hiring, leadership alignment, accountability, mentorship, and continuous training create high-performing multifamily teams that consistently win through culture, collaboration, and leadership development.

A conversation with a long-time multifamily industry veteran, Kim Olander , the Director of Compliance at 11Residential, and Henson Orser, the CEO & Founder of Two Dots... discussing why rising delinquency and default rates are often driven by manual income verification, overrides, and inconsistent underwriting processes rather than fraud itself, and how faster, AI-powered verification can red...

A conversation with long-time multifamily industry veteran, the fabulous Shelley Watson , Executive Vice President of Operations of Morgan Group... discussing why, despite the industry’s focus on AI and automation, true competitive advantage comes from disciplined leadership, EOS implementation beyond the executive team, weekly scorecards, and the “Desert Island Test,” the power of Rocks and align...

A conversation with longtime multifamily industry veteran, the fabulous Jennifer Sutter, Executive Vice President of Property Management with ACENTO Real Estate Partners... discussing why strained vendor-operator relationships are usually systemic rather than personal, how vague partnership language, verbal approvals, delayed payments, and undocumented scopes create financial risk and internal fri...

A conversation with long-time multifamily industry veteran, and a nationally recognized speaker, the fabulous Cindy Clare , Chief Operating Officer of Bell Partners... discussing why cutting L&D in a tightening market can be a costly mistake, how it extends beyond training into leadership, culture, and career pathing, and how strategic investment drives measurable performance, associate engage...

A conversation with longtime multifamily industry veteran, Stephen Daalling , a Maintenance Manager with Venterra Realty, and the author of a great new book, which will be available soon, called FIX IT! The Memoirs of a Maintenance Man... discussing the invisible heroes of multifamily maintenance, sharing real stories from the field, the emotional and mental challenges technicians face, leadership...

A conversation with a long-time multifamily industry veteran, the fabulous Amy Jones , the Executive Vice President of Management with The Garrett Companies... discussing how intentional hiring, leadership alignment, accountability, mentorship, and continuous training create high-performing multifamily teams that consistently win through culture, collaboration, and leadership development.

A conversation with a long-time multifamily industry veteran, a sought-after speaker, trainer and a multifamily industry consultant, the fabulous Maria Pietroforte , the owner of Maria Pietroforte Consulting... discussing how leaders often mistake activity for performance, misdirect team energy, avoid clarity and accountability, and how these gaps impact culture, consistency, and ultimately result...

A conversation with long-time multifamily industry veteran, and a nationally recognized speaker, the fabulous Cindy Clare , Chief Operating Officer of Bell Partners... discussing why cutting L&D in a tightening market can be a costly mistake, how it extends beyond training into leadership, culture, and career pathing, and how strategic investment drives measurable performance, associate engage...