Multifamily Insights

Only 37% of US consumers trust the brands they buy. That means 63% make a purchase and just hope it works out. Buy why do so few consumers trust the brands they buy? And more importantly, how can you get clients to trust you and choose your product or services over the competition?    This goes deeper than simply telling people they can trust you or even highlighting your expertise. Building trust...

Raising money for real estate can be daunting for many investors, especially when you are a newbie. How do you get people to trust you when you have no track record or credibility as an investor? These were the challenges facing Josh Ferrari when he went from newbie to raising millions in just 30 days. apartment investor by raising $6 million in 30 days.   Josh is based in Mobile, Alabama and has...

Smart apartment technology, also known as PropTech, provides opportunities to improve operations and profitability for property owners. There are multiple ways to leverage technology to increase a property's value and NOI. Kyle Finney joined the business development team at Arize to bring emerging technology to real estate.    One of the questions for investors is will renters pay for smart techno...

Some little kids enjoy playing with diggers, bulldozers, and backhoes, but for Justin Smith it was a passion. As a boy, he knew he wanted to be a builder when he saw an acre of land transform into a developed community of row homes. The life-sized "Tonka" trucks and people in hard hats had him hooked and he set out to learn more about a career in construction. He started with developing smaller mu...

Do you really need an expensive logo and creative for your company? Most agencies will tell you that great branding will propel your business. However, Ross Kimbarovsky has a different take and shares what every business owner should know about design and branding. He acknowledges that good design creates credibility, but shares that you have to invest as much thought into your design as you do in...

Midwest multifamily provides strong cash flow compared to other parts of the United States. With strong fundamentals, investors along the east and west coasts are drawn into the region's stability and sensible rents. This includes Mark Davenport and his partner Phoebe, who were allured to not only invest in the Midwest but relocate from Brooklyn, New York.    Mark Davenport is an investor who bega...

Social media influencers have big followings and can help brands drive awareness with their audience. But you don't have to be a huge company to leverage influencers to grow your reach. Ishmael Abrokwa is a digital marketing expert who has spent years working with social media, influencer marketing, and digital marketing   Ish is a creative digital strategist with over 10 years of experience in br...

Once again, tax season has returned and this year adds even more complex due to COVID, CARES Act, and other relief efforts. For multifamily investors, apartments offer a tax shelter that allows them to reduce their tax liability. Some see this as a loophole, with President Biden claiming to close certain provisions. Others, like Larry Pendleton, view the tax code as an incentive plan to reward inv...

Anthony and Anton Downing are Chicago residents, serving their community as firefighters. They began investing in real estate in their spare time and now share their insights on their own TV series. The Downing Brothers are known for their HGTV show, "Double Down" and have multiple new series in the works. But they didn't start with plans to become celebrity contractors, they were just looking to...

He was supposed to close the next day and the private equity firm decided they no longer wanted to do the deal. Talk about overcoming obstacles. Prashant Kumar is the CEO of MyRealtyGains.com. He is a spiritually-minded, multifamily operator based in Long Island, NY. He focuses on his mindset and spirituality to create abundance and overcome setbacks. He began investing in real estate, and in his...

Financial freedom is the goal of many investors. However, money isn't the only freedom we should be pursuing. In fact, there are four other freedoms that can help you lead a rich and fulfilling life. Understanding the 5 freedoms has put Vikram Raya on a path of enlightenment to help others with wealth and health.   As a cardiologist, Vikram began investing in multifamily apartments and launched Vi...

Picture being the sole breadwinner for your family and then losing your job. How would you feel? What would you do? Are you positioned to absorb this type of hit?    Jonathan Twombly is president of Two Bridges Asset Management LLC. He began his career as a corporate lawyer and focused on real estate and hospitality matters. In 2011, he was let go from a job that paid him over $300,000 and he says...

Over the last few years, short term rentals grew rapidly in popularity. There were investors who bought properties with the sole intent of using them for Airbnb and short term stays. Some even leased apartments from other owners, just to list them on Airbnb, a strategy known as Airbnb arbitrage. However, when COVID hit, the party stopped. Many of those investors went bankrupt after being on the ho...

Mark Willis is a man on a mission to help you think differently about your money, your economy, and your future. He shares how to build financial immunity that is pandemic proof and protects you from chaos. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he...

According to a 2020 study by Hinge Marketing, writing a book is the most powerful way to increase your personal branding. It has a greater impact than speaking, podcasting, blogging, or social media. The challenge for most would-be authors is a perceived gap in credibility and expertise to write a book. And even if they had the credibility, the time commitment is another major hurdle. But Max Kell...

Spencer Gray did his first real estate deal out of high school and was hooked. He started investing on the side and went all-in on commercial real estate investing in 2015. He founded two firms, one for active investing and another for passive investing, Gray Capital and Gray Properties. Spencer is based in Indianapolis, IN, and focused on value-add deals before pivoting his approach.   When looki...

Could you imagine playing in the NFL, then running a multi-million construction business just to find yourself as a janitor? While this plot might sound far-fetched to some, it's the true story of Marques Ogden, who now serves as an executive coach, speaker, and corporate trainer. To lose millions and fail forward is just part of Marques's incredible story filled with highlights and lowlights.   ...

HGTV has inspired quite a few real estate ambitions. It's no surprise that many get inspired by the magical renovations and reveals from shows like The Property Brothers, Fixer Upper, and Flip or Flop. And that's exactly what sparked Chiagozie Fawole to launch a side hustle as a real estate investor.    She started with a flip project, which Chiagozie now refers to as the best real estate educatio...

2021 may look like a deranged continuation of 2020, but we're only a week into the year and there's still plenty of time to slay your 2021 goals. To help provide perspective and insights, we tapped Linal Harris, the founder and president of Insights 4 Life Coaching , LLC a high-performance and executive coaching firm with clients in the US, Europe, Australia, Asia, and Africa.    Harris is also a...

A question I get all the time: Should I start with an umbrella policy or an LLC? I wanted to ask Jeremy Goodrich, one of the principals of Shine Insurance his expert advice.   Two different ways to do the same exact thing: LLC is a key piece when you are investing in more than 5 units Umbrella insurance is additional liability insurance  If you have a large portfolio, umbrella insurance would add...

How many times have you watched those insurance commercials and asked yourself about your own coverage? Do you know what happens in case of an emergency? Will your policy cover the loss of rent and the cost to rebuild your apartment investment if necessary? If you don't know, you're in the majority. In fact, 80% of investors are not properly insured according to Jeremy Goodrich.   Jeremy helps inv...

You know how powerful words can be to drive business. Whether it's a presentation, sales pitch, creative ad, or other content, the right message can convert prospects into sales - even prospects who tell you to go screw yourself. The hard part is knowing exactly how to shape your message to rebound from harsh rejections. Paul Ross is an expert in this field and understands the power of language to...

Mobile home park syndication presents opportunities for real estate investors. Similar to apartment syndications, the process for investors is the same. However, unlike apartments, the due diligence process and value-add opportunities vary greatly. Todd Sulzinger is the founder of Blue Elm Investments, a real estate syndication firm focusing on adding value to distressed mobile home parks across t...

Merry Christmas and Happy Holidays to all. I wanted to do something different for you for today's episode and wanted to really focus on why we spend a lot of time highlighting marketing and raising capital on this show. I realized many of you may not know my story, so I'm highlighting an interview I did with Steven Pesavento on his show, the Investor Mindset Podcast.    We talked about my backgrou...

Apartment investors are always looking for ways to add value to their units. Updating interiors, improving amenities, and adding services are just some of the options multifamily operators use to increase the NOI. Daniel Farber of HLC Equity has identified a unique value-add strategy that considers the flexibility demands of today's renters and their need for additional services.      Daniel is th...