MSPA-EA

MSPA Podcast

Business EN ↓ 26 episodes

Stay on top of the industry learning from experts, influencers, case studies and more through the Mystery Shopping Professionals Association - Europe/Africa Podcast! The MSPA is the representative Trade Association for companies participating in the Mystery Shopping industry. The Association operates on a regional basis worldwide, with Chapters located in America, Europe/Africa and Asia/Pacific. Member companies unite as a common body for the purpose of strengthening the Mystery Shopping industry through combined efforts and actions.

Author

MSPA-EA

Category

Business

Podcast website

mspa-ea.org

Latest episode

Mar 20, 2026

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Episodes

Then, Now and Next - Interview Luis Duarte, Nigel Cover and Nikky Alkemade 20.03.2026

THEN, NOW AND NEXT…. Welcome the 15th of our series ofinterviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Nigel Cover, Governor of MSPA EA and Nikky Alkemade, Executive Director of MSPA EA.

Then, Now and Next - Interview Luis Duarte and István Mózes 17.11.2025

THEN, NOW AND NEXT…. Welcome the 14th of our series ofinterviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by  István Mózes, Board Director of MSPA EA and Managing Director of ClientFirst in Hungary

Then, Now and Next - Interview Luis Duarte and David Butruille 23.10.2025

THEN, NOW AND NEXT…. Welcome the 13th of our series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by David Butruille, Board Director of MSPA EA and Managing Director of Qualimetrie in France.

Then, Now and Next - Interview Luis Duarte and Kerli Zeiger-Soosaar 27.08.2025

THEN, NOW AND NEXT…. Welcome the 12th of our series ofinterviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Kerli Zeiger-Soosaar, Board Director of MSPA EA and CEO of DIVE Group.

Then, Now and Next - Interview Luis Duarte and Livia Gervasoni 09.07.2025

THEN, NOW AND NEXT…. Welcome the 11th of our series ofinterviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Livia Gervasoni , Board Director of MSPA EA and Managing Director of the company KIK Srl. in Italy.

Then, Now and Next - Interview Luis Duarte and Bernarda Blazek 24.06.2025

THEN, NOW AND NEXT …. Welcome the 10th of our series ofinterviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next- what they hope the future brings. Our host Luis Duarte is joined by Bernarda Blazek , Board Director of MSPA EA and CEO of the company Newton Research Europe in Croatia.

Then, Now and Next - Interview Luis Duarte and Veronica Boxberg Karlsson 05.06.2025

THEN, NOW AND NEXT…. Welcome the 9th of our series ofinterviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next- what they hope the future brings. Our host Luis Duarte is joined by VeronicaBoxberg Karlsson, Founder of MSPA Europe/Africa, Quality Awards and the Smiling Report and Author of books about...

Then, Now and Next - Interview Luis Duarte and Andrew Firth 16.05.2025

THEN, NOW AND NEXT…. Welcome the 8th of our series of interviewswith key figures from our MSPA membership. Their perspective covers Then - howthey started, Now - the challenges and opportunities today and Next - what theyhope the future brings. Our host Luis Duarte is joined by Andrew Firth, MSPA EABoard Vice President & Head Of Advisory and Analytics of the company Ipsosin the United Kingdom.

Then, Now and Next - Interview Luis Duarte and Abdel Wahab Chaoui 29.04.2025

THEN, NOW AND NEXT…. Welcome the 7th of our series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Abdel Wahab Chaoui, MSPA EA Board Director & CEO of the company C&O Marketing inMorocco.

Then, Now and Next - Interview Luis Duarte and Vaclav Sojdel 23.04.2025

THEN, NOW AND NEXT…. Welcome the 5th of our series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Vaclav Šojdel, President MSPA EA & Chair MSPA Global and Country Manager of the company Market Vision.

Then, Now and Next - Interview Luis Duarte and Stefaan Vandroogenbroeck 04.04.2025

THEN, NOW AND NEXT…. Welcome the 5th of our series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Stefaan Vandroogenbroeck, Past Chair MSPA EA & Global, present Board Director and CEOof the company Multi Value.

Then, Now and Next - Interview Luis Duarte and Jill Spencer 15.03.2025

THEN, NOW AND NEXT…. Welcome the 4th of our series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Jill Spencer, Past Chair MSPA EA & Global, present Board Director and Director of Business Intelligence of the com...

Then, Now and Next - Interview Luis Duarte and Monica Luciani 24.01.2025

THEN, NOW AND NEXT…. Welcome the 3rd of our series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Monica Luciani, our Board Director and Managing Director of the company Mebius from Italy.

Then, Now and Next - Interview Luis Duarte and Ronelle Janse Van Rensburg 31.10.2024

THEN, NOW AND NEXT…. Welcome the 2nd of a new series of interviews with key figures from our MSPA membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Luis Duarte is joined by Ronelle Janse Van Rensburg, our Board Director and Managing Director of the company Helion Research from South Afric...

Then Now Next - interview Bernarda Blazek and Luis Duarte 18.09.2024

THEN, NOW AND NEXT…. Welcome the first of a new series of interviews with key figures from our membership. Their perspective covers Then - how they started, Now - the challenges and opportunities today and Next - what they hope the future brings. Our host Bernarda Blazek starts with Luis Duarte, our venerable past president from Portugal.

MSPA EA Membership benefits & the Mystery Shopping Landscape with Andy Firth 17.04.2024

In our latest episode we discuss the benefits of being an MSPA member and the landscape of our organization and the entire Mystery Shopping industry with guest Andy Firth. Andy is the Vice President of MSPA Europe/Africa and the Head of Insights and Analytics, Ipsos Channel Performance UK where he oversees the Analytics team aimed at ensuring that account facing colleagues deliver true impact to t...

The Human Asset with Jocelyn Rebbens 06.05.2023

It's Conference month and in our latest episode we discuss with this year's Keynote Speaker, Jocelyn Rebbens, about the link between people, processes, technology and operational efficiency. As an economic psychologist and consultant, Jocelyn has spent a career in Marketing Communications and Management Development. She is the founder of her own company ReBBels, where she focusses on brand...

Women's Day Special with Julia, Kerli and Livia 08.03.2023

On today's episode we celebrate Women's Day with three dynamic women of the Mystery Shopping Industry. We discuss gender equality issues and progress made in our industry as well as role-models and steps that companies can take towards building a more equiatble workplace for women! Julia Kaufmann grew up in a family of entrepreneurs, and started her company in college at the age of 21 and still ru...

MSPA EA President Luis Duarte 01.03.2023

We are talking all things MSPA with our President Luis Duarte. Luis shares his thoughts and experiences on his time as a Pressident, the future of the Organization and our industry as well as a sneek peak on the upcoming Conference and other Board actions that benefit our members. Luis is on his final year as a President of MSPA Europe/Africa. Luis is a graduate in Hotel Management and founded Mor...

Operational Agility with Anita Nestorova 03.12.2022

In this episode, we discuss with our guest Anita Nestorova, the current operational challenges and how they can be addressed through operational agility and the 3 pillars of Process-Software-People. Anita started consulting mystery shopping companies back in the beginning of 2020 when she founded her company Workaround. Before starting consulting independently, she worked for Shopmetrics...

Making Change Simple with Cyriel Kortleven 18.09.2022

For the first episode of our new season, we have with us Speaker & Author on Change Mindset, Cyriel Kortleven. For more than 20 years, Cyriel Kortleven has been collaborating with organizations like IKEA, Nike and NASA to boost their Change Mindset. He has already delivered presentations in 35 countries and he was our keynote speaker at the Varna conference. He has helped us to make change a b...

Building Shopper Loyalty with Hannah Weeks 03.06.2022

In our latest MSPA-EA Podcast episode our guest Hannah Weeks, the Head of Operations at ProInsight and a speaker at the upcoming MSPA Conference, is giving us a sneek-peek of her presentation on building loyalty with Mystery Shoppers and talks about the challenges and expectations that Mystery Shopping providers face. Hannah has spent over 3 years leading the operations  team at Proinsig...

Creating a country-wide CX culture with Mazen Sakran 21.05.2022

As we get closer to our annual conference in Varna, we have the pleasure to have as a guest one of our speakers,  Mazen Sakran, Founder and CEO of Customex, a Dubai based company that offers customer experience solutions in the Middle East region. Mazen is giving us a preview of his speech and explains how UAE aspires to offer top level customer services both in the public and private sector.

The Future of Automotive with Ricardo Oliveira 16.04.2022

In our latest episode of the MSPA Podcast our guest Ricardo Oliveira shares his views of the Automotive industry and the changing landscape in the past 2 years, how it affects Mystery Shopping and what are the future trends in the customer service area. Ricardo is the founder and CEO of World Shopper, a consultancy firm focused on automotive and mobility future trends. Since 1993, World Shopper ha...

Front-end Experience Measurement - Changing perspective with Mark Michelson 22.03.2022

In our new episode, our guest Mark Michelson shares his experience in the Mystery Shopping industry and gives advice on how mystery shopping providers can offer specific types of market research studies additional to mystery shopping and cover the entire customer journey from initial design to measuring the outcome.  Mark Michelson is a marketing research specialist with 35+ years  exper...

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