MSP Heroes Podcast by Growth Generators

Are you struggling to land new MSP clients? It’s not just about what you offer—it’s about the questions you ask! In this video, I’ll share the 10 most important discovery questions every MSP must ask to build trust, understand client needs, and close more deals. Whether you're a new MSP or looking to refine your sales process, these questions will help you stand out from the competition.

Onboarding a new MSP client can make or break your relationship. In this video, I walk you through a proven, step-by-step process for onboarding MSP clients smoothly and efficiently. Learn how to gather the right information, deploy tools, resolve issues, and leave your clients feeling confident they made the right choice. We’ll cover: Pre-onboarding preparation Kickoff meetings and setting expect...

Discover the ultimate sales tool for MSPs that’s changing the game! In this video, I unbox and review the Plod Note, a cutting-edge device designed to help MSPs boost sales by simplifying call recording, meeting notes, and more. Plus, I’m sharing the best Black Friday and Cyber Monday deals for MSPs, including discounts on Happier Leads, SuperOps, and other essential tools. If you're an MSP lookin...

The end of the year is here, and if you're in the MSP industry, you know it’s a notoriously slow time. With only about two solid working weeks left in 2024, many businesses are hitting the brakes until mid-January. But what if I told you this 'slow season' is actually a golden opportunity? In this video, I’ll break down why right now is both the best and worst time to start an MSP business. I’ll s...

Email marketing is one of the most powerful tools for MSPs to connect with prospects and clients, drive leads, and boost engagement. In this video, I’ll guide you through how to create and run an effective email marketing campaign tailored specifically for managed service providers. Learn the importance of segmentation, crafting compelling emails, automation, and analyzing your campaign's success....

Are you spending enough time marketing your MSP? In this video, I’ll break down how much time you should dedicate to marketing your managed service provider business and the daily, weekly, and monthly activities that will set you up for success. From social media posts to content creation and lead generation, I’ll share actionable strategies to help you grow your MSP and attract more clients. Whet...

Struggling to figure out where to allocate your MSP's marketing budget? In this video, I break down the most effective strategies to ensure you get the best ROI for every dollar spent. From paid ads to content marketing, networking events, and SEO, I cover how to prioritize your spending to grow your MSP business. Learn actionable tips, avoid common mistakes, and discover tools to track your succe...

In this special podcast-exclusive episode, Harrison Baron of Growth Generators dives deep into the world of starting an MSP (Managed Service Provider) and why focusing on a specific niche can be your ultimate advantage. This longer-form, unfiltered discussion explores practical tools, tips, and strategies for building a successful MSP from the ground up. Harrison shares insights on: Why niching do...

Are your MSP clients getting sticker shock and walking away from your proposals? Don’t worry, you’re not alone! In this video, I share proven strategies to overcome pricing objections, quantify the value of your services, and turn “too expensive” into “let’s do it.” Whether you're a new MSP struggling to close deals or a seasoned pro looking to sharpen your sales skills, this guide is packed with...

Are you starting an MSP (Managed Service Provider) business? Understanding the legal considerations is critical to building a solid foundation and avoiding costly mistakes down the road. In this video, I cover everything you need to know about setting up your MSP legally, including business structure, contracts, cybersecurity laws, insurance, and more. Whether you’re a seasoned IT pro launching yo...

Do you need a business plan for your MSP? Spoiler alert: yes, you do! In this video, we’ll dive into why having a business plan is critical for your MSP's success and what goes into creating one that sets you up for growth, resilience, and long-term profitability. I’m Harrison Baron from Growth Generators, where we help MSPs with sales, marketing, and business operations. In this video, we’ll cove...

In a competitive MSP market, it’s crucial to stand out—whether you're networking, making online sales calls, or meeting clients face-to-face. In this video, I’ll show you how to make your MSP shine above the rest with actionable strategies for building lasting impressions both online and offline. I’ll walk you through: Building a strong first impression in-person and virtually Tailoring your value...

Learn how to identify and target decision makers in your MSP business to streamline your sales process and close deals faster. In this video, I share actionable strategies to pinpoint key players in your target companies, bypass gatekeepers, and build relationships that lead to success. Whether you're struggling to find the right contact or want to refine your outreach, these proven tips will help...

Are you an MSP looking to boost revenue by selling Backup & Disaster Recovery (BDR) solutions? This video is for you! In today’s digital landscape, data loss, cyber threats, and natural disasters make BDR a critical service – yet many MSPs struggle to sell it effectively. In this video, we’ll dive deep into why BDR is an essential investment, how to overcome common objections, and ways to position...

Are you tired of cold emails that never get a response? In this video, I’ll show you my complete process for creating high-converting cold email campaigns specifically for MSPs. From defining your ideal customer to crafting targeted messaging and creating valuable lead magnets, we’ll cover every step you need to take to get those emails working.

In this video, Harrison Baron from Growth Generators dives deep into the often misunderstood relationship between sales and marketing for MSPs. Discover how focusing too heavily on one area can hinder your results and learn the core functions of both MSP sales and marketing. Harrison explains the unique role each plays in driving growth and offers insights on how to blend them for the ultimate lea...

In this video, I’m joined by Adam from Pax8, where we dive deep into the power of peer groups and how they’re changing the game for MSPs everywhere! Discover the top strategies, tips, and insights shared at the Pax8 conference as we explore what makes peer groups invaluable for MSP growth. From overcoming sales challenges to streamlining operations and building a winning tech stack, we cover every...

Ready to take your MSP from a one-person operation to a thriving team? In this video, I dive deep into the strategies, tools, and mindsets that help MSPs like yours grow fast and efficiently. I share valuable insights from conversations with hundreds of successful MSPs, revealing the steps that helped them transform their businesses. From setting clear goals and implementing standard operating pro...

In this video, I break down the top eight challenges that MSPs of all sizes—ranging from under $1 million to over $15 million in revenue—face regularly. From perfecting your sales process to building a lead generation machine, this video covers it all. Whether you're a brand new MSP or a seasoned pro, you’ll likely find valuable insights to help grow your business. Learn the essentials of client r...

In this video, we dive into one of the most important metrics for Managed Service Providers: profit margins. What is the average profit margin for an MSP? Is your business meeting industry standards, and how can you optimize for more profit? We’ll explore both gross profit and net profit, explaining how to calculate each and why they matter. From the impact of pricing strategies to optimizing serv...

Struggling to find the right vendors for your MSP business? In this video, Harrison Baron from Growth Generators shares the key factors to consider when choosing vendors that will help you scale and grow your MSP. Whether you're just starting out or you're looking to improve your existing vendor relationships, this video covers the essentials, from reliability and customer support to pricing and f...

Are you considering starting an MSP business but can't decide between franchising or building your own from scratch? In this video, Harrison Baron from Growth Generators dives deep into the pros and cons of franchising your MSP versus starting it independently. Whether you're looking for the structure and support that a franchise can offer or you're ready to blaze your own trail and create somethi...

Are you a business owner torn between hiring an internal IT team or outsourcing to a Managed Service Provider (MSP)? In this video, Harrison Baron from Growth Generators breaks down the key differences between an MSP and an in-house IT team, covering everything from cost structure, scalability, expertise, and more. Whether you're an MSP looking to explain your value to potential clients, or a busi...

In this video, we dive deep into the world of MSPs (Managed Service Providers) and explore what they are, how they work, and why so many businesses rely on them. Whether you’re a business owner thinking of hiring an MSP or just curious about what an MSP does, this video is for you. I break down the key reasons why businesses choose MSPs over in-house IT teams, the services MSPs offer, and the diff...

In this video, Harrison Baron from Growth Generators takes you step by step through the process of turning your ideal customer profile (ICP) into real, actionable leads for your MSP business. We explore how to build the perfect buyer persona, identify your dream clients, and implement winning marketing strategies that lead them to submit contact forms and become loyal customers. From using the Meg...