MSP Heroes Podcast by Growth Generators

Today is mail day and I’m unboxing a beast of a custom-built computer from Carbon Systems! This machine is powered by an Intel i9, 64GB RAM, RTX 4070, and dual 2TB SSDs — all pre-configured exactly to my needs. Carbon Systems builds high-performance, white-labeled PCs for MSPs, and I’ve talked about them so much they finally sent me a system to check out! In this video, I’ll walk you through the u...

Cheap MSPs are everywhere — but what’s the real cost? In this eye-opening video, I break down the dirty secret about low-cost MSPs and how they’re destroying trust in the IT services industry. Whether you’re a solo tech or a growing team, you’ve probably faced pricing pressure from budget competitors who cut corners, lack process, and underdeliver. We’ll talk about why these cheap MSPs never stay...

Are you thinking about starting your own MSP? Or maybe you’ve already taken the leap and you're wondering if you're on the right path? After working with thousands of MSP owners — from those just getting started to those scaling into 7-figures — I’ve seen firsthand what separates success from struggle. In this video, I’m sharing the 5 biggest lessons I wish I knew before starting an MSP. These are...

Cold email is hands-down one of the most underrated strategies for MSPs looking to generate qualified leads and close more deals — fast. In this video, I break down exactly how Managed Service Providers can leverage cold email to fill their pipeline, book discovery calls, and grow their business without spending a dime on ads. Whether you're starting from scratch or looking to scale your outreach,...

Struggling with month-end invoicing at your MSP? You're not alone! In this video, I'll share essential invoicing tips and tricks that dramatically speed up the billing process, reduce errors, and get you paid faster. We'll explore proven strategies like PSA automation, simplifying your pricing structure, integrating efficient time-tracking methods, and more. Plus, I'll reveal why Alternative Payme...

In this video, I break down the worst industries and clients for MSPs. If you're struggling with flaky clients, low-paying contracts, or constant stress — chances are you're targeting the wrong verticals. I'll walk through 5 types of businesses you should avoid, why they're terrible for managed service providers, and what to look out for before signing a bad deal. Whether you're just starting your...

Ready to close your next five MSP deals and add $10K or more in monthly recurring revenue? In this video, Harrison Baron from Growth Generators breaks down the exact system you can follow to land clients fast, even if you're just starting out. Learn how to: Find your dream customers Use local networking to your advantage Partner with strategic businesses for endless referrals Stay top of mind with...

Ready to turn strangers into paying clients for your MSP? Most MSPs struggle with marketing because they try to sell too early — and skip the critical steps that actually build trust and interest. In this video, I'm breaking down the exact sales funnel your prospects naturally move through before they ever say “yes.” Awareness → Interest → Desire → Action — and if you understand and follow this fl...

Ready to finally master content marketing for your MSP? In this video, I’ll show you how to turn ONE piece of content into multiple marketing assets — without working 10X harder. This is The MSP Content Machine — a simple, repeatable system that will keep you top of mind, build authority, and generate leads. Here’s what you’ll learn: How to pick your Core Content Piece (blog, video, podcast) How t...

In this video, I walk you through the only MSP marketing system you need to consistently generate leads, build authority, and close deals. Whether you're just starting your MSP or looking to scale, this framework works — website, content, outreach, and a proven DIY checklist that you can start today. Topics Covered: Building your Ideal Customer Profile (ICP) Creating a high-converting website Dev...

In this video, I break down the ATM Strategy for Managed Service Providers (MSPs). If you’re an MSP looking to grow your business, generate more leads, and convert traffic into paying clients, this framework is a game-changer. I’ll show you how to: Build an engaged Audience of potential clients Drive Traffic using smart marketing strategies Turn that traffic into real revenue through Monetization...

Are your leads ghosting you after the first call? Or maybe they went cold months ago, and you're wondering how to re-engage them? In this video, I’ll show you how email marketing can reignite those cold prospects, keep your MSP top of mind, and help you land more monthly recurring revenue — without spamming people or overcomplicating it. You’ll learn: Why email marketing still works for MSPs in 20...

Are you wondering what services an MSP (Managed Service Provider) can and should offer? Whether you're just starting your MSP business or looking to expand your offerings, this video covers the essential services every MSP needs — plus the advanced add-ons that can set you apart in a competitive market. I'll walk you through core offerings like RMM, help desk support, backup and disaster recovery,...

Is your MSP website working for you — or against you? In this video, I break down exactly what makes an amazing MSP website that attracts the right leads, builds trust, and helps you close more deals. Whether you're just getting started or looking to refresh your current site, these practical tips will help you stand out from the competition. We’ll cover: The must-have services and industries sect...

Looking to create a sales presentation that actually wins clients? In this video, I walk you through how to build the perfect MSP sales deck — step by step. Whether you’re a new MSP or you’ve been in business for years, this video will show you how to present your services in a way that’s clear, compelling, and designed to convert. I’ll cover what to include, what to avoid, how to structure your s...

Are you chasing leads that are costing you more than they’re worth? In this video, I break down how to calculate the true cost vs ROI of following up with leads as an MSP — factoring in your time, money, energy, and opportunity cost. Whether you’re a solo MSP operator or running a small team, knowing when to push for the close and when to walk away can save you countless hours and dollars. I’ll wa...

Should you read MSP Marketing: Start Here by Paul Green? In this video, I share my honest thoughts on the book, what it covers, and whether it's worth your time and money as an MSP owner. I break down the key takeaways, what I liked (and didn't like), and who this book is best suited for. If you're an MSP looking for marketing guidance, lead generation tips, and a simple strategy to grow your busi...

MSP Contracts: What’s the Right Length? Are you struggling to decide how long your MSP contracts should be? Should you lock clients into multi-year deals, go month-to-month, or find a happy medium? In this video, I break down the pros and cons of different MSP contract lengths and share the best strategy to maximize client retention and recurring revenue. What You’ll Learn: The best MSP contract l...

Congratulations on landing a new client! But now comes the tricky part—taking over from another MSP. This process can be smooth, or it can be a total nightmare. In this video, I’ll walk you through exactly what you should expect from the outgoing MSP, what documentation and credentials you need, and how to handle common roadblocks. Topics Covered: Reviewing the client’s existing MSP contract What...

How to Cold Call as an MSP: Master the Art of Closing More Deals! Cold calling can feel intimidating, but it’s still one of the most effective ways to generate leads and grow your MSP. The problem? Most MSPs hate cold calling because they don’t know what to say, how to handle objections, or how to turn a conversation into a booked meeting. In this video, I break it all down for you! You’ll learn e...

Thinking about starting an MSP business? This video walks you through EVERYTHING you need to know—step by step! From choosing the right niche to pricing your services, getting your first clients, and scaling your business, this is the most comprehensive MSP startup guide you’ll find. If you're an IT professional, break-fix tech, or entrepreneur looking to build a profitable MSP, you're in the righ...

Most new MSPs fail, but you don’t have to! Starting and growing an MSP isn’t just about technical skills—it’s about running a business the right way. I’ve seen too many MSP owners struggle because they make the same avoidable mistakes over and over again. Whether it’s not tracking leads, chasing shiny objects, or failing to pick a niche, these mistakes will hold you back from scaling your business...

Windows 10 is going end of life on October 14, 2025, and this is a massive opportunity for MSPs to grow their business, upsell clients, and generate more revenue! In this video, I break down exactly how MSPs can take advantage of this transition, including: Why Windows 10 EOL matters for MSPs How to target the right clients for upgrades Bundling Windows 11 upgrades into profitable service packages...

Struggling to sell cybersecurity services? Not sure how to get business owners to take security seriously? This video will walk you through a proven strategy to position, price, and close more cybersecurity deals—without sounding too technical or overwhelming your clients. Cybersecurity isn’t just an “extra” service—it’s a necessity. But many business owners still don’t see the value or believe th...

The Ultimate MSP Sales Tool – This Will Change Your Business! I don’t care what anyone says—this is the #1 sales tool every MSP needs. If I had this 10 years ago, it would have made me a fortune in MSP sales. This device records your meetings, transcribes them, and helps you recall key moments so you can close more deals and improve your sales skills. Why This Tool is a Must-Have for MSPs: Transcr...