Andy Sherman

MSP Growth Engine with Andy Sherman

Business EN ↓ 8 episodes

MSP Growth Engine is the go-to podcast for Managed Service Providers ready to grow smarter and scale stronger. Hosted by Andy Sherman, Managing Director of the Profit Team at Whitman Transition Advisors, each episode unpacks the strategies, systems, and tools MSP leaders need to drive revenue, expand margins, and increase valuation. From GTM execution to AI-driven growth, Andy brings in real-world operators, growth experts, and MSP trailblazers to share what’s working now. Whether you’re stuck in founder-led sales, facing margin pressure, or eyeing a future exit, this podcast delivers actiona

Author

Andy Sherman

Episodes

Ep 8: Global Capacity Centers Aren’t Just for Big Tech Anymore with Prakash Chaudhari 09.12.2025 17:33

Think global capacity centers are only for Fortune 500s? Think again. In this episode, Prakash Chaudhari of Wednesday Technology breaks down how growth-stage MSPs can now build, operate, and eventually own their own GCCs—without the massive capital outlay. In this episode, you will be able to: • Understand why white-label outsourcing limits long-term growth • Learn how an OPEX-based GCC model boos...

Ep 7: Why Exit-Ready MSPs Outperform with Dr. Michael Corey 26.11.2025 27:43

Building to Sell—Why Exit-Ready MSPs Win, Even If They Never Exit In this episode of the MSP Growth Engine Podcast , Andy Sherman sits down with Dr. Michael Corey, COO of LicenseFortress and a serial MSP founder, to break down what it really means to build an MSP for long-term value—and why the best-run firms are always ready to sell, even if they never do. In this episode, you will be able to:...

Ep 6: AI’s Hidden Dangers and How to Fix Them with Antti Reijone 14.11.2025 25:45

Generative AI is revolutionizing productivity—but at what security cost? In this episode of the MSP Growth Engine podcast, Andy Sherman talks with Antti Reijonen, CEO of NROC Security, about how MSPs and enterprises can enable safe AI usage without sacrificing speed or creativity. If your clients are using ChatGPT, Copilot, or Gemini, this is a conversation you can’t miss. In this episode, you w...

Ep 5: Sales Playbooks that Talk Back: How AI is Changing the Game with Drew Williams 30.10.2025 22:29

Is your sales playbook gathering digital dust? In this episode of the MSP Growth Engine Podcast , Andy Sherman sits down with Drew Williams of SalesPlaybookBuilder.com to explore how AI is transforming the old PDF-style playbook into a smart, dynamic, real-time sales engine. In this episode, you’ll be able to: • Understand the limitations of traditional sales playbooks • Discover how AI-powered a...

Ep 4: Cracking the Outbound Code: Segments, Signals, and Strategy 08.10.2025 22:22

Is outbound really dead—or just done wrong? In this episode of The MSP Growth Engine Podcast , Andy Sherman sits down with Craig Cohen, CEO of FreshBrain Marketing , to break down what still works in outbound—and how MSPs and B2B firms can fix what’s broken. If your cold emails aren’t converting, this one’s for you. In this episode, you will be able to: • Discover why segmentation is the #1 drive...

Ep 3: Scaling Sales with Structure: Build a Sales Engine That Scales with Drew Williams 20.08.2025 33:22

Still winging it when it comes to sales? A missing—or outdated—sales playbook could be the reason your MSP isn’t scaling faster. In this episode of MSP Growth Engine , Andy Sherman sits down with Drew Williams, founder of Sales Playbook Builder, to explore how AI-powered playbooks are transforming how MSPs sell, train, and grow. In this episode, you will be able to: • Understand the foundation of...

Ep 2: Building an Exit-Ready MSP—Even If You’re Not Selling with Marcus Stallings 23.07.2025 30:59

Thinking of selling your MSP in 2 years—or 10? Either way, the M&A decisions you make now can change everything. In this episode of MSP Growth Engine , host Andy Sherman is joined by M&A expert Marcus Stallings to break down what’s really happening in today’s MSP M&A market—and what makes a firm valuable in the eyes of buyers. In this episode, you will be able to: • Understand the cur...

Ep 1: MSP Growth Engine Introduction 08.07.2025 3:21

Stuck in founder-led sales? Feeling the pressure to grow but unsure where to start? You’re not alone—and that’s why this podcast exists. In this kickoff episode, Andy Sherman introduces MSP Growth Engine , the go-to show for MSPs ready to scale smarter and build lasting value. Andy, Managing Director of the Profit Team at Whitman Transition Advisors, shares what’s coming: proven strategies to boo...