MSP Corner

Lead generation is a struggle for all businesses. The founders of an MSSP discuss what marketing strategies work for their IT business and if IT firms should first learn how to market, or how to sell.

We discuss how Established IT Firms could potentially be sitting on a gold mine. There is a process to determine your financial potential, listen in on our approach and how we unearthed a $500K opportunity for one of our IT partners.

Cybersecurity is a huge problem throughout the world and Gregory and Fernando continue the discussion how critical is cyber insurance for IT firms.

The MSP Corner team interview the staff at IOA USA, a cybersecurity insurance agency. We discuss several topics such as, what is the difference between cyber and liability insurance. Why are MSPs a big target for hackers. 

Fernando and Gregory dive into the White Label Platform industry. The White Label Partnership gives the one man shops an edge over competition, it reduces risk and operational expenses.

Fernando and Gregory dive into the White Label Platform industry. The White Label Partnership gives the one man shops an edge over competition, it reduces risk and operational expenses.

Fernando and Gregory discuss a short check list of items you need in place to have a successful cold calling campaign. Cold calling has major challenges, but one can overcome them when properly planned.

We interview ShortCuts CEO Malvi Kadhe who has over a decade of experience in IT and outsourcing. ShortCut offers a flexible option for IT resources. From level I to level III techs. Have a tech assigned to your firm on a PT or FT basis.

When cold calling a C or VP level executive, you need to emphasize immediate benefits. Highlight solutions tailored to their pain points, showcasing cost savings, revenue growth, or efficiency gains. Demonstrate industry knowledge and offer a succinct elevator pitch, focusing on ROI. Establish credibility swiftly and convey a clear understanding of their business needs to pique interest and secure...

The staff from Cyberleaf join our podcast to discuss the SOC as a Service they offer IT firms. Cyberleaf offers IT firms comprehensive cybersecurity solutions tailored to their specific needs. Leveraging cutting-edge technologies and industry expertise, Cyberleaf provides robust protection against evolving cyber threats, safeguarding sensitive data and critical systems. Their services include thre...

Fernando and Gregory discuss why skipping niceties is critical to getting a CEOs attention. They also discuss the 3 C's in order to be a successful cold caller. The three C's consist of Confidence, Competence and Commitment.

Learn about Marketing with 411

No one likes cold calling, but for some of us, it’s the only option when starting out. We discuss an approach that will increase your chances of gaining new business if you engage your audience with educational material, build rapport through social media channels. The goal is to build trust and credibility. We also go over 6 important bullet points that will capture your prospects attention and w...

We interview Charlie Dino during this podcast. Charlie brings two decades of experience in the M&A industry. He explains to us what investors are looking for when they are going to acquire an IT service business.

I do not know anyone who loves cold calling, but I personally made thousands of cold calls the first twelve years at Single Point of Contact. The estimate number of cold calls is over 24K. During our podcast, we discuss several topics such as CRM, client profile, email list, and much more. Listen in on our discussion during this podcast.

I do not know anyone who loves cold calling, but I personally made thousands of cold calls the first twelve years at Single Point of Contact. The estimate number of cold calls is over 24K. During our podcast, we discuss several topics such as CRM, client profile, email list, and much more. Listen in on our discussion during this podcast.

How utilizing a Security Operations Center can increase your Monthly Recurring Revenue.

The CEO of Lionfish Cybersecurity joins our podcast to discuss how their product helps keep networks compliant and secure. Protecting your clients against cyber threats is no longer an option, it's a necessity. That's where Lionfish Cyber Security™ comes in. Our advanced platform is designed to help you meet compliance, insurance, or basic cyber-hygiene requirements and safeguard sensitive...

We discuss RMM and lead generation during this podcast. Remote Monitoring and Management (RMM) coupled with lead generation are vital for Managed Service Providers (MSPs) as they ensure proactive maintenance, swift issue resolution, and enhanced client satisfaction. RMM empowers MSPs to remotely monitor client systems, preemptively identify problems, and offer timely solutions, thereby minimizing...

One of our vendors joins our podcast to discuss their cutting-edge SIEM platform. StellarCyber.ai offers IT firms a comprehensive cybersecurity platform tailored to modern threats. By leveraging advanced AI and machine learning algorithms, it delivers real-time threat detection, incident response, and automated remediation. This solution empowers IT teams to proactively identify and mitigate risks...

In today's digital landscape, an IT firm's website is its virtual storefront, serving as the primary gateway for potential clients. It must not only showcase expertise but also effectively convert visitors into leads or customers. A well-designed website with intuitive navigation, compelling content, and clear calls-to-action is essential. Implementing responsive design and optimizing for...

Learn about the Blueshift Cyber and what they are all about.

Gregory and I discuss the critical topic “selling value vs. tech support”. In today's competitive landscape, IT firms must pivot their approach from merely selling tech support to emphasizing value propositions. Rather than focusing solely on technical features, they should highlight how their solutions address clients' pain points, improve efficiency, and drive innovation. This shift requ...

During this podcast, we go over how MSP (Managed Service Provider) agreement's terms are paramount for safeguarding IT firms. These agreements outline the scope of services, responsibilities, and liabilities, mitigating potential disputes. We also include how you need to clearly define what is NOT included in the agreement. Clarity on service levels, data security measures, and termination cla...

Scaling any type of business has its challenges. During ourpodcast we interview David McGillivray who addresses this topic. David has beenin the IT service industry for over two decades. David helps many IT firmsscale their business without investing a dime to deliver a 24x7 SOC or 24x7help desk. He is resource rich when it comes to the IT service industry, listenin on our podcast.