MSP Corner

The Expert Corner consists of two founders who operate and built a 7 figure MSSP. Our goal is to give other owners of MSPs advice on selling value, marketing, contract language and scaling.

Marketing serves as a vital strategy for building an IT firm and we go over 5 options to consider during this podcast. At the end of the day, CEOs of IT firms want “RESULTS”. Through targeted marketing efforts, IT firms can effectively communicate their value proposition to potential clients and differentiate themselves from competitors. Our MSP has implemented several funnels and we discovered th...

We interview the CEO at Kernan Consulting. James Kernan is the creator of the MSP Mastermind Peer Groups and recently published Leadership Essentials for Successful Executives and Authored 3 leadership books. He is also an expert with M&A and EOS. Kernan Consulting is an award-winning consulting firm providing one on one executive coaching, CEO Peer Group coaching and other services like M&amp...

The founders discuss how marketing and selling are integral to the success of an MSP, it is challenging to prioritize one over the other. Instead, the most effective approach is to recognize the symbiotic relationship between marketing and selling and invest in both areas strategically. A well-rounded strategy that combines compelling marketing initiatives with robust sales efforts is essential fo...

We know marketing is critical to expanding market share. The founders of the MSP Corner interview Matt Cox the Managing Partner at Konstruct Digital, a 30-person performance marketing agency focused exclusively on B2B companies in the technology sector. Konstruct Digital has been around for 13 years and currently has offices in Calgary, Canada, Toronto, Canada, and Phoenix. Listen in on what his c...

In today's digital era, where nearly every facet of our lives is entangled with the internet, it's imperative for IT businesses to establish online authority in order to succeed. This holds especially true for IT companies, as being acknowledged as an expert in their field not only enhances credibility but also greatly influences their financial success. Google, as the primary search engin...

The founders of an MSP built the MSP Corner and as part of our offering, the Expert Corner is a channel on our platform that allows CEOs of MSPs to join our call and discuss their goals, challenges and we are here to offer them guidance. We touch on what we plan on discussing during this monthly call.

We interview the Mordy Fried, the CEO of Sharken. Sharken is a platform for MSPs to easily and efficiently conduct cyber risk assessments on their clients. They give MSPs a clear, repeatable process to conduct Risk Assessments that any of our team members can perform. Their clients are thrilled–because they are given what they need. The MSPs are thrilled–because their clients are safer (and it’s a...

The CEO of our MSP built an IT service firm while working a FT position. In the early 2,000s, this was not as easy as it is today. CEOs of MSPs now can build an MSP side hustle and scale their business on-demand. It was impossible to deliver a 24x7 help desk if you were a one man shop. That is not the case in this decade. There are white label partners that will provide a complete back end with ze...

During our podcast, we interview Charlie Dino, the CEO of Griffin Global. Griffin Global provides IT firms with cutting-edge solutions spanning cloud computing, cybersecurity, and software development. Their comprehensive services include tailored consultancy, infrastructure optimization, and innovative AI integration. With a focus on scalability and efficiency, GriffinGlobalTech empowers IT firms...

We interview Nick Wolf from Cork. Cork is a Cyber Warranty offering that MSPs can resell to SMB cLinkedInents that offers financial protection in the event of a Cyber Attack. With real-time monitoring for lapses in coverage, no deductibles, no lengthy security questionnaires, poLinkedIncy activation within minutes and financial payout coverage within hours; Cork becomes any easy decision for SMBs...

During this podcast, the founders discuss why they developed the MSP Corner platform. Tune in and get a glimpse on the value we will be offering MSPs, VARs and IT firms stuck in the break/fix model. The goal is to produce content that will give guidance on how to sell value, marketing their services, and we have lined up resources that will help IT firms scale.

MSPX offers a wider selection of MSP contracts to choose from, allowing them to find a contract that best fits their needs and budget. It also provides a platform for buyers to compare different contracts and their terms, making it easier to make an informed decision. Additionally, a marketplace can help treamline the purchasing process and reduce the time and effort required to negotiate contract...

In the last and 3rd series, we discuss the break/fix model and why they need to transition to the MSP model. We main focus on generating new business, but what is the best approach. As an MSSP owner, we have done it all. We know what works and what does not work. We touch on cold calling, emailing, LinkedIn, network partners, speaking engagements and networking groups.

What does your financial future look like? We interview the VP of Retirement Planning from Invst and he gives us some insight on how he helps CEOs of MSPs plan for their financial future and reduce that tax bill. Invst is an independent. Registered Investment Advisory firm, their mission is to educate, guide, and counsel entrepreneurs to achieve their full financial potential. They want to help yo...

The CEO of Lionfish Cybersecurity gives us a preview of the ongoing education process they have implemented so MSPs and MSSPs are up to date with the latest compliance framework. The Lionfish Risk Management and Enablement Platform™ is your first line of defense against digital invaders. With comprehensive risk management capabilities, it enables IT firms to operate safely in the digital landscape...

We interview Intergrids principle on the value they bring to the MSP world. InterGrid, is a complete Private Labeled Managed Services program that enables VARs, and IT firms to offer a full scope of Managed Services, under your brand, in 120 days or less, without the large capital outlay or risk typically associated with building a practice from scratch. Listen in on the conversation of how Interg...

Starting an MSP side hustle would have been a challenge 20 years ago. IT admins who are itching to start their own business no longer must quit their FT job and achieve their goals of building a business. The founders at the MSP Corner discuss the abundance of resources available to entrepreneurs who are considering taking this big step. Starting an MSP is not easy, but it’s no longer a huge chall...

If you have SEO in place, metrics are critical. If you do not, consider doing a thorough job of researching SEO. SEO (Search Engine Optimization) is crucial for a firm's online success because it enhances visibility on search engines. By optimizing website content and structure, SEO increases the likelihood of appearing in top search results. This drives organic traffic, improves online presen...

 We are talking hypotheticals. Your marketing is dialed in, your sales process is firing on all cylinders, but you cant meet the demand or expertise for a specific industry. We discuss how much easier it is to scale an MSP than it was 15+ years ago. There are plenty of resources in place that help IT firms scale on-demand.

Tricera is going to be music to the IT service industry. They have perfected a process for all purchases and they include unbeatable quotes. The CEO of Tricera make a great case for IT firms who are exhausted with the current purchasing time consuming process.

Increasing your monthly MRR is challenging as it is. This show is specific for firms that have an established clientele. VARs are the ideal model for adding 5 figures in MRR. MSPs who are considering a SOC as their line item can easily add 5 figures to their MRR. Listen in on our process.

Gregory and Fernando discuss their approach when it comes to a succesful email campaign. If you are planning an email campaign, listen in on best practices to have a high conversion rate.

The team interviews the CEO of Radiant and during their call, they discuss how their AI is above the competition. They also touch on how their AI investigates every alert to uncover real incidents, their root cause, and to track attacks wherever they go – so nothing is missed.

Gregory and Fernando discuss SEO and what their MSSP did to become the authority over larger competitors. SEO is a complex puzzle, but once you get all the pieces in place, leads will start to stream in.